Thursday, September 12, 2024
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Marketing Strategy Hacks Presentation

B2BNN Newsdesk
By B2BNN Newsdesk
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I gave a talk at the Unbounce Conversion Road Trip this week. It was an awesome event with amazing speakers. I decided to go a bit deeper into my thinking around how you would test the underlying assumptions in your marketing strategy, in particular which buyers you are targeting and what market you are positioned in. There is a bunch of new content here that I’ll blog about in the future but in the meantime, here’s the deck.

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bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
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David Horne on Customer Retention: 7 Ideas for Marketers
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Thijs Albers on Customer Retention: 7 Ideas for Marketers
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Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
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QGM Now on Customer Retention: 7 Ideas for Marketers
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Kathy Ferreira on Your Puny Marketing Budget is a Weapon
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Sequentia Environics on Customer Retention: 7 Ideas for Marketers
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Saaya Y. on “My Friends” is not a Market Segment
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aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
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NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
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Maple Butter Blog on Your Puny Marketing Budget is a Weapon
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Mark McCarrell on “My Friends” is not a Market Segment
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Geoffrey Anderson on “My Friends” is not a Market Segment
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» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
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Shanz on Your Startup Tagline is Anti-Social
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Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
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HN Firehose on Politics in Startups vs. Big Companies
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steve on Politics in Startups vs. Big Companies
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
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Bob Scheier on How B2B Product Marketing is Different from B2C
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Peter Field on How B2B Product Marketing is Different from B2C
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Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
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Snapper on 6 Pitch Lessons from the MIT Media Lab
Jonathan Drillings on How B2B Product Marketing is Different from B2C
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Simon on How B2B Product Marketing is Different from B2C
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April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
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Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
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Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
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Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
Joshua Duncan on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
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David Banks on How B2B Product Marketing is Different from B2C
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Heather MacIntosh on How B2B Product Marketing is Different from B2C
Bill graham on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
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Tim Johnson on How B2B Product Marketing is Different from B2C
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Rich Mironov on How B2B Product Marketing is Different from B2C
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Geoffrey Anderson on How B2B Product Marketing is Different from B2C
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Eric Santos on Does Your Startup Need a Rockstar Marketer or a B Player?
Brian Bozlinski on Does Your Startup Need a Rockstar Marketer or a B Player?
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Leo Kuba on Does Your Startup Need a Rockstar Marketer or a B Player?
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Scott Duncan on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on Should A Startup Hire a PR Agency?
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Jeff Ballard on Does Your Startup Need a Rockstar Marketer or a B Player?
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Juliano Gimenez . . on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Hanschke on Does Your Startup Need a Rockstar Marketer or a B Player?
April Dunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Paul Young on Does Your Startup Need a Rockstar Marketer or a B Player?
Aaron on Should A Startup Hire a PR Agency?
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Snap Marketing | Website Design on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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aprildunford on Pre-Launch Marketing for Stealthy Startups
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funnelholic on Should Your Messaging Use Your Competitor’s Terminology?
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aprildunford on 6 Pitch Lessons from the MIT Media Lab
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aprildunford on A Startup Marketing Framework (Version 2)
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Mik Kersten on Your Startup Tagline is Anti-Social
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