Friday, April 19, 2024
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Marketing Strategy Hacks Presentation

B2BNN Newsdesk
By B2BNN Newsdesk
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I gave a talk at the Unbounce Conversion Road Trip this week. It was an awesome event with amazing speakers. I decided to go a bit deeper into my thinking around how you would test the underlying assumptions in your marketing strategy, in particular which buyers you are targeting and what market you are positioned in. There is a bunch of new content here that I’ll blog about in the future but in the meantime, here’s the deck.

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bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
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David Horne on Customer Retention: 7 Ideas for Marketers
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Thijs Albers on Customer Retention: 7 Ideas for Marketers
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Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
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QGM Now on Customer Retention: 7 Ideas for Marketers
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Kathy Ferreira on Your Puny Marketing Budget is a Weapon
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Sequentia Environics on Customer Retention: 7 Ideas for Marketers
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Saaya Y. on “My Friends” is not a Market Segment
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aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
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NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
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Maple Butter Blog on Your Puny Marketing Budget is a Weapon
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Mark McCarrell on “My Friends” is not a Market Segment
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Geoffrey Anderson on “My Friends” is not a Market Segment
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» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
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Shanz on Your Startup Tagline is Anti-Social
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Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
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HN Firehose on Politics in Startups vs. Big Companies
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steve on Politics in Startups vs. Big Companies
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
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Bob Scheier on How B2B Product Marketing is Different from B2C
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Peter Field on How B2B Product Marketing is Different from B2C
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Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
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Snapper on 6 Pitch Lessons from the MIT Media Lab
Jonathan Drillings on How B2B Product Marketing is Different from B2C
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Simon on How B2B Product Marketing is Different from B2C
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April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
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Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
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Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
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Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
Joshua Duncan on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
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David Banks on How B2B Product Marketing is Different from B2C
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Heather MacIntosh on How B2B Product Marketing is Different from B2C
Bill graham on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
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Tim Johnson on How B2B Product Marketing is Different from B2C
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Rich Mironov on How B2B Product Marketing is Different from B2C
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Geoffrey Anderson on How B2B Product Marketing is Different from B2C
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Eric Santos on Does Your Startup Need a Rockstar Marketer or a B Player?
Brian Bozlinski on Does Your Startup Need a Rockstar Marketer or a B Player?
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Leo Kuba on Does Your Startup Need a Rockstar Marketer or a B Player?
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Scott Duncan on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on Should A Startup Hire a PR Agency?
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Jeff Ballard on Does Your Startup Need a Rockstar Marketer or a B Player?
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Juliano Gimenez . . on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Hanschke on Does Your Startup Need a Rockstar Marketer or a B Player?
April Dunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Paul Young on Does Your Startup Need a Rockstar Marketer or a B Player?
Aaron on Should A Startup Hire a PR Agency?
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Snap Marketing | Website Design on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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aprildunford on Pre-Launch Marketing for Stealthy Startups
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funnelholic on Should Your Messaging Use Your Competitor’s Terminology?
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aprildunford on 6 Pitch Lessons from the MIT Media Lab
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aprildunford on A Startup Marketing Framework (Version 2)
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Mik Kersten on Your Startup Tagline is Anti-Social
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Joanna M. Robinson on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
Bob Leonard on Vote for this SXSW Content Marketing Panel
Janet Ronson on Vote for this SXSW Content Marketing Panel
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Jon W on Vote for this SXSW Content Marketing Panel
AZMG.CA on 3 Startup Branding Mistakes
jeff ogden on Vote for this SXSW Content Marketing Panel
Junta42 / CMI on Vote for this SXSW Content Marketing Panel
Naeem Lakhani on 3 Startup Branding Mistakes
Filip Visic on 3 Startup Branding Mistakes
schelazzi on 3 Startup Branding Mistakes
Rahul Chaudhary on 3 Startup Branding Mistakes
AnferneeC on Vote for this SXSW Content Marketing Panel
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thenewkid on Vote for this SXSW Content Marketing Panel
John Warren on 3 Startup Branding Mistakes
Brian Redfield on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
Alexa Samuels on Vote for this SXSW Content Marketing Panel
April Dunford on Vote for this SXSW Content Marketing Panel
Christoph Atteneder on 3 Startup Branding Mistakes
Aaron Ball on 3 Startup Branding Mistakes
eBot on 3 Startup Branding Mistakes
panah on 3 Startup Branding Mistakes
aysha ali on 3 Startup Branding Mistakes
fgirodolle on 3 Startup Branding Mistakes
Jürgen Messing on 3 Startup Branding Mistakes
Jen on 3 Startup Branding Mistakes
aprildunford on Blackberry vs. iPhone on CBC’s The National
Hacker News on 3 Startup Branding Mistakes
James Harland on 3 Startup Branding Mistakes
Mark Schiefelbein on 3 Startup Branding Mistakes
Catherine Azzarello on 3 Startup Branding Mistakes
Mike Martonfi on Blackberry vs. iPhone on CBC’s The National
Betaspring on 3 Startup Branding Mistakes
Matt Hendrick on How to Establish a Solid Marketing Foundation
Sachin Agarwal on 3 Startup Branding Mistakes
cindyalvarez on 3 Startup Branding Mistakes
Peachtree by Sage on 3 Startup Branding Mistakes
C Todd Lombardo on 3 Startup Branding Mistakes
Brent F. Barrett on 3 Startup Branding Mistakes
Michael A. Jackson on 3 Startup Branding Mistakes
Collin Li on 3 Startup Branding Mistakes
Jody Shyllberg on 3 Startup Branding Mistakes
Hiten Shah on 3 Startup Branding Mistakes
Samtec Inc. on Blackberry vs. iPhone on CBC’s The National
April Dunford on 3 Startup Branding Mistakes
Tim Johnson on 3 Startup Branding Mistakes
ChristineR on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Christopher on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Sarah Rees on 3 Startup Branding Mistakes
Ryan Eriksson on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
Markus Pettersson on 3 Startup Branding Mistakes
April Dunford on 3 Startup Branding Mistakes
Ian Service on Blackberry vs. iPhone on CBC’s The National
Carol Kollm on Infographics: 5 Tips for Product Marketers
Tim Collins on Blackberry vs. iPhone on CBC’s The National
GuruCorey on Blackberry vs. iPhone on CBC’s The National
Laura Upcott on Blackberry vs. iPhone on CBC’s The National
John Davey on Blackberry vs. iPhone on CBC’s The National
Leila Boujnane (CEO) on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Value not Features – 2 Stories from the Trenches
Connie Crosby on Blackberry vs. iPhone on CBC’s The National
Melissa Smich on Blackberry vs. iPhone on CBC’s The National
April Dunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Value not Features – 2 Stories from the Trenches
Geoffrey Anderson on Value not Features – 2 Stories from the Trenches
Al on Value not Features – 2 Stories from the Trenches
A Marketing Message Extremely Not About You | RelevanceSells.com on Is Your Marketing Content Worth Receiving?
Ted Vinzani (mobile) on Selling vs. Buying: A Marketing Wake-up Call
Ajax Dorr on Selling vs. Buying: A Marketing Wake-up Call
Michelle Liro on Value not Features – 2 Stories from the Trenches
Antonio Espinoza on Value not Features – 2 Stories from the Trenches
Mel Carlton on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Value not Features – 2 Stories from the Trenches
calliemiller on Value not Features – 2 Stories from the Trenches
oderau on Startup Marketing 101
Ted Vinzani on Selling vs. Buying: A Marketing Wake-up Call
David F on Value not Features – 2 Stories from the Trenches
Bertrand Hazard on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
jenntsang on Value not Features – 2 Stories from the Trenches
Stephen Davidson on Value not Features – 2 Stories from the Trenches
Matt Shandera on Value not Features – 2 Stories from the Trenches
Doug Akers on Value not Features – 2 Stories from the Trenches
Marc J. Miller on Value not Features – 2 Stories from the Trenches
Chris Hopf on Value not Features – 2 Stories from the Trenches
Stephanie Tilton on Value not Features – 2 Stories from the Trenches
Tamara Schenk on Value not Features – 2 Stories from the Trenches
Pooja Khanna on Value not Features – 2 Stories from the Trenches
Jody Mooney on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
Matt Gratt on Value not Features – 2 Stories from the Trenches
Jon on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Robert Lendvai  on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
links for 2010-08-04 • Bare Identity on Startup Messaging
Manoj Vanjari on Top 5 Customer Retention Marketing Tactics
Stephanie Tilton on How to Establish a Solid Marketing Foundation
Shailesh Gogate on How to Establish a Solid Marketing Foundation
Shailesh Gogate on Top 5 Customer Retention Marketing Tactics
April Dunford on How to Establish a Solid Marketing Foundation
Leigh Mitchell on How to Establish a Solid Marketing Foundation
Heather Burke on How to Establish a Solid Marketing Foundation
BizLaunch on How to Establish a Solid Marketing Foundation
Tim Johnson on How to Establish a Solid Marketing Foundation
Stephanie Tilton on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
Andrew on Vertical Marketing 101
Eric Hannon on A Zero Budget Customer Advisory Board
Heather Strout on The Importance of Storytelling in Marketing
Heather Strout on The Importance of Storytelling in Marketing
Kathryn Stern on The Importance of Storytelling in Marketing
Julie Hunt on 5 Reasons to Stop Exhibiting at Trade Shows
Colin Clark on 5 Reasons to Stop Exhibiting at Trade Shows
Angel Lee on Vertical Marketing 101
Dan Worrell on Can You Tell Me What You Do?
thomas bieser on Can You Tell Me What You Do?
Alex Hubner on Marketing, Lying and the iPhone 4
Elisabeth on Startup Marketing 101
aprildunford on A Zero Budget Customer Advisory Board
nancyshapira on How Do CMOs Define Product Marketing?
matthew on Seth Godin is Right, “Good” Products Suck
Noah Chandler on How Do CMOs Define Product Marketing?
Alfred Lo on Startup Launches RIP
Sean Murphy on A Zero Budget Customer Advisory Board
Giff Constable on Startup Messaging
Kirti Deshpande on Startup Messaging
Jim England!! on Startup Messaging
TheMarketingManager on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Startup Messaging
Jeremy Butler on Startup Messaging
qkarmark on Startup Messaging
Hot On Startups on Startup Messaging
Jasmine Shields on Startup Messaging
Therese on Startup Messaging
Rich Mironov on Startup Messaging
bcadGroup on Startup Messaging
Hot On Startups on Startup Messaging
Michael Lewkowitz on Startup Messaging
Tedd Huff on Startup Messaging
Aerin Guy on Startup Messaging
David Crow on Startup Messaging
Brent F. Barrett on Startup Messaging
aprildunford on A Zero Budget Customer Advisory Board
Irina Menn on Startup Messaging
Ben Yoskovitz on Startup Messaging
Vino Jeyapalan on Startup Messaging
Cecilia Nuñez on Startup Messaging
Dan Martell on Startup Messaging
jidoctor on Startup Messaging
Bryan Watson on Startup Messaging
Terry Foster on Startup Messaging
olivier cabanes on Startup Messaging
StartupNorth on Startup Messaging
April Dunford on Startup Messaging
From Seeing that Customer Experience to Scaling Twitter « The Product Guy on Startup Messaging
Kiel Hume on Startup Messaging
aprildunford on Startup Messaging
Rick O'Connor on A Zero Budget Customer Advisory Board
Cyril Arnaud on Top 5 Customer Retention Marketing Tactics
Daniel DiRico on Startup Messaging
Holger Schulze on Startup Messaging
Wanda Eby on Startup Messaging
Tim Johnson on Startup Messaging
Julie Hunt on Startup Messaging
Alexandra Dao on Startup Messaging
Dawn Wentzell on Startup Messaging
Brydon on Startup Messaging
jpuopolo on Startup Messaging
Tim Johnson on Startup Messaging
April Dunford on Startup Messaging
Anuradha Sridharan on A Zero Budget Customer Advisory Board
Dimitrije Jovic on Content Marketing and “Trusted Advisors”
aprildunford on A Zero Budget Customer Advisory Board
Jan Pabellon on Vertical Marketing 101
Brendan on A Zero Budget Customer Advisory Board
Alexa Samuels on A Zero Budget Customer Advisory Board
Sam Higgins on A Zero Budget Customer Advisory Board
bootstrapaustin on A Zero Budget Customer Advisory Board
Rich Mironov on A Zero Budget Customer Advisory Board
Jason Stoddard on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Sam on A Zero Budget Customer Advisory Board
Linking U to travel on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Peter Ng on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jennifer Truex on A Zero Budget Customer Advisory Board
Rob Tyrie on A Zero Budget Customer Advisory Board
Darryl Praill on Marketing, Lying and the iPhone 4
Andreas on A Zero Budget Customer Advisory Board
Dave Fleet on A Zero Budget Customer Advisory Board
Danny Brown on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jorge Sandrini on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Christine on A Zero Budget Customer Advisory Board
Giff Constable on A Zero Budget Customer Advisory Board
Dennis Shiao on A Zero Budget Customer Advisory Board
Mark Charles on Marketing, Lying and the iPhone 4
Tim Johnson on A Zero Budget Customer Advisory Board
Kenneth Cheung on A Zero Budget Customer Advisory Board
Alexander Blom on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Peter on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
Pre-Launch Marketing for Stealthy Startups Internet Related Technologies Pre-Launch Marketing for Stealthy Startups on Pre-Launch Marketing for Stealthy Startups
aprildunford on Vertical Marketing 101
aprildunford on Twitter: Is Marketing Doing it Wrong?
Michael R.H.Stewart on Vertical Marketing 101
Michael Stewart on Vertical Marketing 101
Steve Robins on Vertical Marketing 101
i2i-management.com on 5 Reasons to Stop Exhibiting at Trade Shows
Steve Robins on Vertical Marketing 101
Ricky Yean on Twitter: Is Marketing Doing it Wrong?
Michael Dundas on Marketing, Lying and the iPhone 4
danimkelly on Vertical Marketing 101
Rick O'Connor on Marketing, Lying and the iPhone 4
Roger Beharry Lall on Marketing, Lying and the iPhone 4
Kenneth Cheung on Marketing, Lying and the iPhone 4
Julie Hunt on Marketing, Lying and the iPhone 4
Produktmanager Blog on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Jan Schwartz on Marketing, Lying and the iPhone 4
Therese on Marketing, Lying and the iPhone 4
trevornewell on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Stacy Shade on Marketing, Lying and the iPhone 4
Michael Mahoney on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Andreas on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Darryl Praill on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Sam Leung on Marketing, Lying and the iPhone 4
Mike Weisbart on Marketing, Lying and the iPhone 4
Scott R Lewis on Marketing, Lying and the iPhone 4
Sales Enablement reading list – July 12, 2010 « Sales Enablement in a Sales 2.0 world on Vertical Marketing 101
aprildunford on Selling vs. Buying: A Marketing Wake-up Call
phil melnik on Selling vs. Buying: A Marketing Wake-up Call
Hana Abaza on Influencers Suck
thewebchef on Vertical Marketing 101
Dalia on Product Marketing & Social Media Skills: Talk is Cheap
Achim von Montigny on Vertical Marketing 101
ProductPastiche on How Do CMOs Define Product Marketing?
Marie Lefebvre on Vertical Marketing 101
Holger Schulze on Vertical Marketing 101
Dana DiTomaso on Vertical Marketing 101
Paul Krajewski on Vertical Marketing 101
Casey Hibbard on Vertical Marketing 101
Lincoln Murphy on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
GarrettFrench on Vertical Marketing 101
Linda Ockwell-Jenner on Vertical Marketing 101
April Dunford on Vertical Marketing 101
Thomas Lassandro on Vertical Marketing 101
SVA-BizSphere AG on Vertical Marketing 101
bwat on Vertical Marketing 101
Lino Petelinkar on Vertical Marketing 101
Tamara Schenk on Vertical Marketing 101
Juliann Grant on Vertical Marketing 101
mbertulli on Vertical Marketing 101
David Crow on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Mike Boudreaux on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Faisal Q on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Alistair J Morton on Vertical Marketing 101
Digital Cement on Vertical Marketing 101
Stephanie Tilton on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Paul Bevan on Vertical Marketing 101
April Dunford on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Marketing Guy on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
aprildunford on Vertical Marketing 101
StartupNorth on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
ProductCamp Chicago on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Alex Nimson on Vertical Marketing 101
April Dunford on Vertical Marketing 101
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on The Importance of Storytelling in Marketing
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on What’s Market Strategy and Why Should you Care?
Selling vs. Buying: A Marketing Wake-up Call | Rocket Watcher Product Marketing for Startups on 6 Steps to Better Content Marketing
Sweta Patel on Influencers Suck
Content Formula on Influencers Suck
camiloolea on Influencers Suck
frank goertzen on Your Startup Needs a Website (even if your product isn’t ready yet)
Karri Carlson on Influencers Suck
cindyalvarez on Your Startup Needs a Website (even if your product isn’t ready yet)
ubervu on Influencers Suck
Mike Damphousse on Influencers Suck
Joseph Burchett on Influencers Suck
Brand Narrative on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Dukky on Influencers Suck
Kate the Great on Influencers Suck
Katherine M. Gordon on Influencers Suck
Megan Leap on Influencers Suck
Briana Malmstrom on Influencers Suck
ALBERTO MARQUEZ on Influencers Suck
Sharon Mostyn on Influencers Suck
CB Whittemore on Influencers Suck
Guillermo Idanez on Influencers Suck
Kat Gordon on Influencers Suck
Michael E. Rubin on Influencers Suck
Briana Malmstrom on Influencers Suck
Briana Malmstrom on Influencers Suck
Bill Conn on Influencers Suck
Ann Handley on Influencers Suck
JasonBall_GoodPeople on Your Startup Needs a Website (even if your product isn’t ready yet)
aprildunford on Influencers Suck
laura on Your Startup Needs a Website (even if your product isn’t ready yet)
laura moreno on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Keats on Your Startup Needs a Website (even if your product isn’t ready yet)
squidge on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Wallace on Influencers Suck
Justin Vincent on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Lee Wallace on Influencers Suck
Tom Vanlerberghe on Influencers Suck
It’s all in the build-up on Influencers Suck
Marisa Corser on 7 Rules for Perfect Press Releases
Deva Sidhai on Influencers Suck
Chris Berger on 7 Rules for Perfect Press Releases
Breanna Hughes - It’s Not Just About Your Klout on Influencers Suck
Cheryl Hilpert on 7 Rules for Perfect Press Releases
Shanta R. Nathwani on Influencers Suck
Anne Deeter Gallaher on 7 Rules for Perfect Press Releases
FusionMktgPartners on 7 Rules for Perfect Press Releases
Christine Crandell on 7 Rules for Perfect Press Releases
Shane Lennon on Your Startup Needs a Website (even if your product isn’t ready yet)
Tech news (BOT) on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Badera on Your Startup Needs a Website (even if your product isn’t ready yet)
John Bloebaum on Your Startup Needs a Website (even if your product isn’t ready yet)
Ram Vijapurapu on Your Startup Needs a Website (even if your product isn’t ready yet)
eBot on Your Startup Needs a Website (even if your product isn’t ready yet)
Hacker News on Your Startup Needs a Website (even if your product isn’t ready yet)
palakjain on Twitter: Is Marketing Doing it Wrong?
Betaspring on Your Startup Needs a Website (even if your product isn’t ready yet)
hkrnws on Your Startup Needs a Website (even if your product isn’t ready yet)
Brent Kobayashi on Influencers Suck
Angie Kramer on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Anne-Sophie Robert on Influencers Suck
[Enikao] on Influencers Suck
Sales 2.0 Network on Influencers Suck
Ilya Bagrak on Influencers Suck
Aerin Guy on Product Marketing & Social Media Skills: Talk is Cheap
Philippe Ameline on Influencers Suck
Laura Klein on Influencers Suck
Serg Ivashkin on Influencers Suck
April Dunford on Influencers Suck
Johnny Jiang on Influencers Suck
Amanda Maksymiw on Influencers Suck
jeannie mcpherson on Influencers Suck
Chris Eh Young on Influencers Suck
Marcos Christensen on Influencers Suck
Fred on Influencers Suck
aprildunford on Influencers Suck
NICOLAS on Influencers Suck
Sandy Wakeling on Influencers Suck
Fred on Influencers Suck
Sean @ BE on Influencers Suck
Doreen Iannuzzi on Influencers Suck
jesusguevarauto on Influencers Suck
Laura Corvalán on Influencers Suck
Mariano Amartino on Influencers Suck
Ricardo Shuree on Influencers Suck
Rafael Pereira on Influencers Suck
SabrinaCote on Influencers Suck
Pedro Valente on Influencers Suck
Loic Le Meur on Influencers Suck
Barbara French on Influencers Suck
C Todd Lombardo on Influencers Suck
Ludvik + Partners on Influencers Suck
Craig Daitch on Influencers Suck
Aleksandra Stalmach on Influencers Suck
Mandy Kaur on Influencers Suck
Tim Johnson on Influencers Suck
aprildunford on Influencers Suck
Ajit Khubani on Influencers Suck
Randy Matheson on Influencers Suck
Tim Johnson on Influencers Suck
Joanne Haywood on How Do CMOs Define Product Marketing?
Nelson Pratt on Influencers Suck
William Myrhang on Influencers Suck
Derek Fine on Influencers Suck
Foundora on Influencers Suck
Sky McElroy on Influencers Suck
Penny Curtis on Influencers Suck
Lee Dale on Influencers Suck
mstory123 on Influencers Suck
J-J-Jason on Influencers Suck
Erin Bury on Influencers Suck
aprildunford on Influencers Suck
Brett Petersel on Influencers Suck
shariya on Influencers Suck
Rannie Turingan on Influencers Suck
Amrita Mathur on Influencers Suck
Produktmanager Blog on Influencers Suck
Chris on Influencers Suck
Hawley Dunbar on Influencers Suck
Tammy Nienaber on Influencers Suck
Hana Abaza on Influencers Suck
breanna hughes on Influencers Suck
James Howe on Influencers Suck
SoftCity on Influencers Suck
aprildunford on Influencers Suck
calliemiller on Influencers Suck
Jacki Yovanoff on Influencers Suck
Jas on Influencers Suck
Mark Kuznicki on Influencers Suck
Mr. Banning on Influencers Suck
Padmaja Nagarur on Influencers Suck
kerry morrison on Influencers Suck
Sandy Avvari on Influencers Suck
Rob Tyrie on Influencers Suck
cōjent. marketing on Influencers Suck
My Positive Change on Influencers Suck
Tim Johnson on Influencers Suck
Kevin Richard on Influencers Suck
Tim Johnson on Influencers Suck
The Social CMO on Influencers Suck
Marie Ainey on Influencers Suck
Joey Strawn on Influencers Suck
Adele McAlear on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
April Dunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Danny Brown on Influencers Suck
Breanna Hughes on Influencers Suck
Benedict Lau on Influencers Suck
Saul Colt on Influencers Suck
Evelyn Chiu on Influencers Suck
Ryan Coleman on Influencers Suck
David Lifson on Influencers Suck
GJA communications on Influencers Suck
Shannon S on Influencers Suck
SarahPrevette on Influencers Suck
Sean Shapcott on Influencers Suck
Kerry on Influencers Suck
Dalia Asterbadi on Influencers Suck
Alex on Influencers Suck
Faisal on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Chrissy Chrzan on Influencers Suck
Jesse Hirsh on Influencers Suck
Kevin on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Kerry on Influencers Suck
Jeroen Unger on Influencers Suck
Scott Hepburn on Influencers Suck
Laban Roomes on Influencers Suck
Eden Spodek on Influencers Suck
Adele McAler on Influencers Suck
Rochelle Latinsky on Influencers Suck
Scott Stratten on Influencers Suck
Tsar Kasim on Influencers Suck
aprildunford on Influencers Suck
Duane Brown on Influencers Suck
Jonathan Beech on Influencers Suck
Scott Hepburn on Influencers Suck
Influencer Marketing is Hard | Rocket Watcher Product Marketing for Startups on Beta Applies to Messaging Too: Rogers On Demand Online
marco_fisbhen on A New Marketing Framework
Holger Schulze on Content Marketing and “Trusted Advisors”
Stephanie Tilton on Content Marketing and “Trusted Advisors”
Mark Delfeld on Product Marketing: Increasingly Important
Thomas Sanchez on Twitter: Is Marketing Doing it Wrong?
aprildunford on Product Marketing: Increasingly Important
aprildunford on Content Marketing and “Trusted Advisors”
Lisa Ann Schreier on Selling vs. Buying: A Marketing Wake-up Call
Mark Delfeld on Product Marketing: Increasingly Important
Mark Delfeld on Content Marketing and “Trusted Advisors”
Jamie Wallace on A New Marketing Framework
Therese on Content Marketing and “Trusted Advisors”
Mary Flaherty on Content Marketing and “Trusted Advisors”
sausagebot on Content Marketing and “Trusted Advisors”
Tanongsak Somwong on Content Marketing and “Trusted Advisors”
Karla Blalock on Content Marketing and “Trusted Advisors”
Craig Lindberg on Content Marketing and “Trusted Advisors”
Kent Wakely on Content Marketing and “Trusted Advisors”
Rich Mironov on Content Marketing and “Trusted Advisors”
Michele Linn on Content Marketing and “Trusted Advisors”
Samtec Inc. on Content Marketing and “Trusted Advisors”
Ardath Albee on Content Marketing and “Trusted Advisors”
aprildunford on Content Marketing and “Trusted Advisors”
Jennifer on Content Marketing and “Trusted Advisors”
XuânThu Phạm on Content Marketing and “Trusted Advisors”
April Dunford on Content Marketing and “Trusted Advisors”
Julie Hunt on Content Marketing and “Trusted Advisors”
Rocket Watcher Blog on Content Marketing and “Trusted Advisors”
Bryon Thomas on Content Marketing and “Trusted Advisors”
Giff Constable on Content Marketing and “Trusted Advisors”
Laurinda Shaver on Content Marketing and “Trusted Advisors”
April Dunford on Content Marketing and “Trusted Advisors”
April Dunford on Content Marketing and “Trusted Advisors”
aprildunford on Content Marketing and “Trusted Advisors”
Justin Frame on Content Marketing and “Trusted Advisors”
aprildunford on How Do CMOs Define Product Marketing?
aprildunford on Infographics: 5 Tips for Product Marketers
Justin Frame on Infographics: 5 Tips for Product Marketers
Justin Frame on How Do CMOs Define Product Marketing?
Ieva Treija on Infographics: 5 Tips for Product Marketers
Deva Sidhai on How Do CMOs Define Product Marketing?
katrina on Twitter: Is Marketing Doing it Wrong?
agilemusings.com » Blog Archive » Relevant Reading on 3 Signs Your Market Segmentation Might Suck
Meat In The Sky on How Do CMOs Define Product Marketing?
Rich Mironov on How Do CMOs Define Product Marketing?
Milan Baka on Top 5 Customer Retention Marketing Tactics
Chas. Cooper on How Do CMOs Define Product Marketing?
Noah_Chandler on How Do CMOs Define Product Marketing?
aprildunford on How Do CMOs Define Product Marketing?
JT on How Do CMOs Define Product Marketing?
Ari Herzog on How Do CMOs Define Product Marketing?
Barry Doctor on How Do CMOs Define Product Marketing?
Nick Johnson on How Do CMOs Define Product Marketing?
Giff Constable on How Do CMOs Define Product Marketing?
Michael on How Do CMOs Define Product Marketing?
Foundora on Can You Tell Me What You Do?
Jordan Martindale on Product Marketing: Increasingly Important
aprildunford on How Do CMOs Define Product Marketing?
Amrita on How Do CMOs Define Product Marketing?
Tim Johnson on How Do CMOs Define Product Marketing?
April Dunford on How Do CMOs Define Product Marketing?
William Myrhang on How Do CMOs Define Product Marketing?
aprildunford on How Do CMOs Define Product Marketing?
Tim Johnson on How Do CMOs Define Product Marketing?
Soowan Scheuermann on How Do CMOs Define Product Marketing?
Jody Mooney on How Do CMOs Define Product Marketing?
Lisa Bridwell on How Do CMOs Define Product Marketing?
Chris Boothe on How Do CMOs Define Product Marketing?
Julie Hunt on How Do CMOs Define Product Marketing?
aprildunford on How Do CMOs Define Product Marketing?
Peter Ganza on How Do CMOs Define Product Marketing?
Holger Schulze on How Do CMOs Define Product Marketing?
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Stephanie Tilton on Crafting Simple Value Statements
Elaine Chen on Crafting Simple Value Statements
aprildunford on Crafting Simple Value Statements
Amrita on Crafting Simple Value Statements
aprildunford on Pre-Launch Marketing for Stealthy Startups
aprildunford on Crafting Simple Value Statements
aprildunford on Crafting Simple Value Statements
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Jonathan on Crafting Simple Value Statements
Laura Hungerford on Pre-Launch Marketing for Stealthy Startups
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Matt Fitzpatrick on Buzzwords and Why We Can’t Stop Using Them
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Rob Hyndman on Crafting Simple Value Statements
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Alok Rathi on Crafting Simple Value Statements
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Roger L. Cauvin on Crafting Simple Value Statements
Cori Padgett on Crafting Simple Value Statements
barrygay on Buzzwords and Why We Can’t Stop Using Them
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barbaragnelson on Beta as a Product Marketing Exercise
Sandy Hawke on Can You Tell Me What You Do?
Darrin Johnson on Buzzwords and Why We Can’t Stop Using Them
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Paul Marshall (@ceomarshall) on Buzzwords and Why We Can’t Stop Using Them
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Kevin McIntosh on Buzzwords and Why We Can’t Stop Using Them
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Stewart Rogers on Buzzwords and Why We Can’t Stop Using Them
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Doug Johnson on Beta as a Product Marketing Exercise
April Dunford on Buzzwords and Why We Can’t Stop Using Them
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Robert Geller on Pre-Launch Marketing for Stealthy Startups
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aprildunford on Buzzwords and Why We Can’t Stop Using Them
David Spinks on Buzzwords and Why We Can’t Stop Using Them
Len Lipkin on Beta as a Product Marketing Exercise
aprildunford on Do You Act Like Your Slogan?
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Matt Nelson on Do You Act Like Your Slogan?
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Rob Tyrie on Take the Survey
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Tyler Willis on Product Marketing vs. Marketing Communications (and MarComm Must Die)
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Claudio Carnino on Market Sizing for Startups – Get Real!
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Daily Digest for January 10th | My Blog on Finding First Customers
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Mahendra Palsule on Android and Google and Branding
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Katherine Hoppe on A Skeptic’s Guide to Social Media Press Releases
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jon gatrell on Do You Act Like Your Slogan?
Jen Kuhn on Do You Act Like Your Slogan?
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Ola Fagbohun on The Importance of Storytelling in Marketing
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Dr. Jim Anderson on Android and Google and Branding
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Explore Media on The Importance of Storytelling in Marketing
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April Dunford on Android and Google and Branding
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Liliana Milano on Social Media: Just Another Marketing Channel?
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Traci Pearson on Can You Tell Me What You Do?
Kenneth Cheung on Follow. Forget. Fail. Why 3 Word Taglines Suck
kk_lipsey on Value Propositions 101
Jacqui O'Day-Cooper on The Importance of Storytelling in Marketing
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Sigrid Hauer on The Importance of Storytelling in Marketing
Sigrid Hauer on The Importance of Storytelling in Marketing
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Traci Pearson on The Importance of Storytelling in Marketing
Cust Ref Knowledge on The Importance of Storytelling in Marketing
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Community Roundtable on Can B2B Products be “Social Objects”?
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April Dunford on Can B2B Products be “Social Objects”?
Ujwal Arkalgud on Can B2B Products be “Social Objects”?
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Leila Page on Winning is Fun – Why Companies Should Give Awards
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Andreas Rudolph on Collateral Damage: Building a Content Plan
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Donna Papacosta on Follow. Forget. Fail. Why 3 Word Taglines Suck
Shanta R. Nathwani on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Rob Tyrie (www.nexj.com) on Follow. Forget. Fail. Why 3 Word Taglines Suck
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Keke Yuan on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Jen Barron on Follow. Forget. Fail. Why 3 Word Taglines Suck
David Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
Scribnia Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
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PR - Product Mgmt. on Upcoming: MeshMarketing and ProductCamp
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April Dunford on I’ll Take a Bold: The Starbucks Via Launch
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April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
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April Dunford on Cloud Computing and Marketing Hype
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April Dunford on Upcoming: MeshMarketing and ProductCamp
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Connie Crosby on Spam is not Marketing
April Dunford on Upcoming: MeshMarketing and ProductCamp
April Dunford on Upcoming: MeshMarketing and ProductCamp
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Scott Sehlhorst on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Enterprise Software Pilots in a Social Age
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PR - Product Mgmt. on Spam is not Marketing
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April Dunford on Rocket Watcher a Top Product Management Blog
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April Dunford on Enterprise Software Pilots in a Social Age
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Paolo Bolpet on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Tim Johnson on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Spam is not Marketing
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April Dunford on Spam is not Marketing
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April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jason Miceli on The Elevator Rant: A Prelude to a Value Proposition
m_olschewski on Value Propositions 101
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jennifer Doctor on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
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Kent Huffman on Market Sizing for Startups – Get Real!
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Adam Bullied on Market Sizing for Startups – Get Real!
Adam Bullied on Market Sizing for Startups – Get Real!
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Mara Krieps on Finding First Customers
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Morten Emery on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Andrew Cox on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
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April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on Guy Kawasaki, Alltop and Why Twitter Makes me Cooler than You
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Al on Google Chrome OS: Dissecting A Great Marketing Announcement
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April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
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Chen on Can You Tell Me What You Do?
Dave Tucker on A Skeptic’s Guide to Social Media Press Releases
Jim Holland on Looking for the Winner when Markets Collide
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Jonathan Moody on Social Media: Just Another Marketing Channel?
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April Dunford on Startups and The Vision Thing
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Scott Davila on Social Media: Just Another Marketing Channel?
Anne Verghese on Social Media: Just Another Marketing Channel?
PuristProductManagement on 5 Not Obvious Reasons Product Marketers Should Twitter
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April Dunford on Social Media: Just Another Marketing Channel?
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April Dunford on Social Media: Just Another Marketing Channel?
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April Dunford on Social Media: Just Another Marketing Channel?
April Dunford on Social Media: Just Another Marketing Channel?
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April Dunford on What Marketers can Learn from Chris Brogan’s “Next Media Company”
Pam on Social Media: Just Another Marketing Channel?
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Chris Brogan... on What Marketers can Learn from Chris Brogan’s “Next Media Company”
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Frank_Strong on A Product Marketing Case Study: Rypple
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Stephanie Tilton on What Marketers can Learn from Chris Brogan’s “Next Media Company”
Sandeep on Product Launch: Wolfram|Alpha Lessons
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Bob Woodcock on A Product Marketing Case Study: Rypple
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