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Come See Me in Calgary (or Join the Webcast)

Hold on to your cowboy hats, I’m coming to Calgary!  The lovely folks at CNW have asked me to speak at a breakfast event they are holding next Tuesday (that’s March 24th).  Breakfast is on them so if you are in Calgary come on by and say hi.
If you aren’t in Calgary you can join via Webcast.  Click here to register.

This topic is going to focus somewhat on social media, specifically how more traditional marketing departments can get started with social media.  Rather than just re-hashing a bunch of “how to get started with social media” tips that frankly anyone with a search engine could figure out, I’m going to focus on sharing some of my personal experiences from working at IBM and Nortel and as a consultant working with smaller technology start-ups.

Here are a few of the highlights:

  1. Blogging – how IBM and Nortel dipped their toe in the blogging waters and what the results were including what worked and what didn’t.
  2. YouTube/Video – why I think companies need to use it a LOT more than they do. I’ll use a couple of examples from Nortel and Sybase where video got us a lot of attention from both traditional media as well as from the blogging community.
  3. Social Media Press Releases – I am going to talk about my experience using them at Nortel and what worked and didn’t work.
  4. Twitter – What I’ve learned in the past year and my personal best practices for getting the most out of it.  I will also get into my side of the National Post Twitter Meltdown story including the aftermath and what companies can learn from “the incident.”

Anything else you folks want to hear?  Leave it in the comments.

First time reader?  Why not subscribe or follow me on Twitter?

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