What The Heck Is Your Product Really?
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
Strategy
If you think Positioning is a marketing exercise – you’re doing it wrong
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
How product framing can help grow your startup (or kill it)
Most startups don’t deliberately frame products to help prospects understand what they are and why anyone should care. They should. Here’s how.
Marketing Strategy Hacks Presentation
If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.
Marketing Strategy Hacks for Startups
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
A Startup Marketing Framework (version 3)
Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had …
Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
Market Point of View: Do You Have One?
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
Startups Vs. Big Companies – Mind the Gap
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
Should Your Horizonal Startup Focus on a Segment?
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?