Tuesday, March 19, 2024
HomeStartup ResourcesWeekend Startup Marketing Reading

Weekend Startup Marketing Reading

There’s a ton of great posts on startup marketing that I come across every week. Here’s my selection of the best with some color commentary from me.

Startup Marketing: How to Earn Customers Without Paying for Them – this is a video of a talk by Rand Fishkin of SEOmoz that is full of chunky marketing goodness. About halfway through he touches on the problem of attribution which I think is a HUGE one for marketers, particularly those that are heavily invested in content marketing. How do you track a funnel and measure what’s working when you have integrated content resources working together in a programmatic way? If a person sees a Tweet, watches your video, reads your blog and then clicks on a a search result to make a purchase, how do you attribute that lead? There is also a great discussion around organic search rank and how social plays into that as well as a great Q&A session at the end. The video is long but in my opinion, well worth the investment of an hour of your time.

How Perfect Pricing Got me 1500 Sales in 2 Days and Perfect Pricing Part Deux are two great posts from A Smart Bear dealing with a couple of experiments in pricing (ebooks in both examples but the lessons I believe are relevant beyond that market). The first post walks through the author did pricing research, decided on tiered pricing and the results that showed his higher priced product performed better. I am not sure this is really a price anchoring experiment in the way the author suggests but for me it spurred a lot of good thinking about segmentation and pricing. The second post is a great follow-on from another author who took a different approach and charged a much higher price for his ebook. His strategy, rather than tiered pricing, was to focus on a single segment that was willing to pay a higher price because they understood the value of his offering. If you sell on the internet and are thinking about price points, these 2 articles are great reading.

Over at the CMI Institute blog there was a super post this week called 6 Start Me Up Tips for Novice Content Marketers – In my opinion the highlight of this post is the “Message Matrix for Product Launch” example. On the surface this looks a bit oriented toward big companies (we startup marketers don’t usually don’t do things like style guidelines given our teams are so small) but the examples of how you would document messages by elements and key audiences is spot on.

Have a great weekend.

RELATED ARTICLES

12 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments

Ashawndra Edwards on Choosing a New Vertical Market
marcelene28 on Startup Marketing Podcast
Name: Johanna on How to Name Your Startup
Samuel Riksfjord on A Value Proposition Worksheet
Vivian Dilberd on Startup Marketing 101
Krissie Thornton on A Value Proposition Worksheet
Krissie Thornton on A Value Proposition Worksheet
David Locke on Startup Marketing Vs. Art
Justin Graf on Startup Marketing Vs. Art
Randomarketer on Startup Marketing Vs. Art
i2i-management.com on 3 Startup Branding Mistakes
Tim Johnson on Startup Messaging
Paul Bevan on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Alex Nimson on Vertical Marketing 101
Tim Johnson on Influencers Suck
Tim Johnson on Influencers Suck
Tim Johnson on Influencers Suck
Faisal on Influencers Suck
Kerry on Influencers Suck
Jonathan Beech on Influencers Suck
Martin Stimp on A New Marketing Framework
Tim Johnson on A New Marketing Framework
Sam Title on Press/Media Pages 101
Jonathan Beech on How to Name Your Startup
Tim Johnson on How to Name Your Startup
Johnson Choy on Startup Marketing Podcast
Andy Donovan on Startup Marketing Podcast
Maggie Jones on Startup Marketing Podcast
Joseph Dill on Startup Launches RIP
mrsprpro on Startup Launches RIP
topsy_top20k on Startup Launches RIP
JonMaster on Startup Marketing 101
topsy_top20k on Startup Marketing 101
Tony Wilson on I’m the #1 PM Blogger!
Jason Serres on I’m the #1 PM Blogger!
My boss is a Flintstone on Collateral Damage: Building a Content Plan
Steve Matthews on Spam is not Marketing
Mara Krieps on Finding First Customers
Carole-Ann Matignon on ProductCamp NYC
Adam Bullied on ProductCamp NYC
Andreas on ProductCamp NYC
Stewart Rogers on ProductCamp NYC
Roger L. Cauvin on The Art of the Customer Quote
April Dunford on Making it Real
April Dunford on Marketing Penalty Cards
April Dunford on Unhappy Customers Complain