The World Doesn’t Need Another Marketing Blog

I don’t really believe that’s true or this wouldn’t be here but there certainly are lots of great marketing blogs out there.

Here’s what I’m hoping to contribute that’s at least different from the majority of marketing blogs I read regularly.

  1. I’m more of a Business to Business marketer than a Business to Consumer one. And yeah, I think BtoB is often different.
  2. I love social media but there’s more to marketing that just that. In my world (software sold to large enterprises), social media is part of a mix that shouldn’t be served straight from the bottle.
  3. My bag is bringing new software solutions to market and I’ve done that at big companies like IBM and Nortel as well as small startups.   I am interested in what makes one great idea successful and another not.

I’m not going to be one of those post everyday people.  Subscribe and you’ll know when there is something new.

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6 thoughts on “The World Doesn’t Need Another Marketing Blog”

  1. Welcome to the blogosphere fellow Canadian! I don’t know if “the world” needs another marketing blog but you sound professional and it is refreshing to read.
    I wish you great success with it and I hope you enjoy your experience.

  2. So far?
    I just don’t know many blogs referring to market segmentation and on which the author tell things as they really are. I really liked that post about conferences. I remember a marketing manager who had no interest in conferences until he thought it would be nice to see Vegas. 😉

  3. LOL! I hear you on that one! Seriously, sometimes I think conference attendance is driven primarily by people’s need to get out of the office once is a while.
    Thanks again!
    April

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