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Weekend Startup Marketing Reading April 20

B2BNN Newsdesk
By B2BNN Newsdesk
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I’ve been on vacation this week and spending more time on the beach than on the internet. That said I did come across a couple of neat posts this week. Enjoy!

William Mougayar of engagio had a great post over on StartupNorth this week about his lessons learned over the past 3 years. I agree with a lot of what he has to say here about relationships, the danger of believing your own story if nobody else does and how helping people is important. I don’t agree with him that selling to enterprises is a dead end – but I do agree that it’s very, very different from selling to individuals. (full disclosure, I am an advisor to engagio)

Mark MacLeod at startupCFO had a nead post called Vision can Come Later talking about startups that start as services businesses that later transition to product businesses and the resulting domain expertise that comes with that. His thinking is very much in line with mine on that topic – there is no substitution for hands-on market experience.

The Content Marketing Institute has a summary of the results of the Brandpoint 2012 Digital Content Marketing Survey with some interesting data around social content, outsourcing and storytelling.

Earlier this week I posted about what startup folks are looking for in a marketing hire. MarketingProfs has a related post this week called 7 Traits of an Ideal Marketer. I agree with all of this in particular the desire to have marketers that have had some sort of sales training and also the need for great writing skills.

That’s it for this week. I’ll be in China next week working and eating as much food as I can in 6 days. I’ll be posting here but if it takes me a while to respond to comments, I will blame that on my spotty internet access. Have a great weekend.

 

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  1. Thanks April for the ping back on Engagio’s story. I didn’t say that selling to the enterprise is a dead-end. It is more difficult and different than a consumer app,-that’s for sure.

    For a start-up, my point was that the best way to penetrate an enterprise is via a SaaS-based product that can infiltrate easily and where the user and usage have consumer-like characteristics. That’s a disrupting factor itself. Of course, the exception is very well funded startups that can afford a direct selling model.

    So, to come full circle on this, I think it’s the enterprise direct selling that “could” kill a start-up from the point of view of reaching a sustainable, repeatable, growing business. It’s expensive to build a sales force (even via inside sales).

    • Hi William,
      I don’t think that Saas means you don’t need a sales force. Almost all have inside sales and my team just bought a Saas based HR system from a startup with both inside and outside teams. Consumerization of enterprise IT is real and that in itself means there is a lot of opportunity there. I think where startups fail in enterprise is they fail to understand the purchase and budgeting process. Because we are all consumers, folks don’t have that problem in B2C. Plus we have the Instagram style companies where we don’t have to worry about revenue at all which certainly seems easier than selling at least in the early stages 😉
      April

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Software Marketing Tweetables - 9 January 2012 | Smart Software Marketing on Pitching to Bloggers (and Journalists) – Tips for Startups
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Dennis Shiao on Startup Launch Marketing
Dennis Shiao on Startup Launch Marketing
Dennis Shiao on Startup Launch Marketing
Akshay Arabolu on Startup Launch Marketing
Andy Donovan on Startup Launch Marketing
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Elaine Chen on Startup Launch Marketing
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Janet Aronica on Startup Launch Marketing
aprildunford on Your Puny Marketing Budget is a Weapon
Joe Chernov on Startup Launch Marketing
Sam on Your Puny Marketing Budget is a Weapon
i-promote.eu on Customer Retention: 7 Ideas for Marketers
Walter Elie Timothee on Customer Retention: 7 Ideas for Marketers
Jason Broadhurst on Customer Retention: 7 Ideas for Marketers
abdul muhammad II on Customer Retention: 7 Ideas for Marketers
Heather Payne on A Startup Marketing Framework (Version 2)
links for 2011-06-26 | Bare Identity on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on How B2B Product Marketing is Different from B2C
Norm@Quarry on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on Your Puny Marketing Budget is a Weapon
Julie Fogg on Why You Can’t Market like Apple (or Why Marketing is Hard)
Michele Linn on Customer Retention: 7 Ideas for Marketers
Tobias Nilsson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lori Witzel on Your Puny Marketing Budget is a Weapon
Jerome Gentolia on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Marketing Tactics vs. Strategy: Striking a Balance
Kris McGlone on Marketing Tactics vs. Strategy: Striking a Balance
syl on Customer Retention: 7 Ideas for Marketers
Prashant on “My Friends” is not a Market Segment
Teresa Lawlor on Why You Can’t Market like Apple (or Why Marketing is Hard)
Colin Kemp on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on Startups Vs. Big Companies – Mind the Gap
Mad Hatter Tech on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jan Petroons on A Startup Marketing Framework (Version 2)
founderlessons on Should A Startup Hire a PR Agency?
Antonio Matarranz on Why You Can’t Market like Apple (or Why Marketing is Hard)
Conversis Marketing on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Johnson on Why You Can’t Market like Apple (or Why Marketing is Hard)
terrinopp on Should A Startup Hire a PR Agency?
Smart Soft Market on Why You Can’t Market like Apple (or Why Marketing is Hard)
FounderLY on Should A Startup Hire a PR Agency?
John Bergquist on Should A Startup Hire a PR Agency?
Knock Twice on Should A Startup Hire a PR Agency?
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Sara Huth on Should A Startup Hire a PR Agency?
Greg Meyer on Why You Can’t Market like Apple (or Why Marketing is Hard)
Staney Varghese on Why You Can’t Market like Apple (or Why Marketing is Hard)
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
Yell on 3 Startup Branding Mistakes
William Myrhang on Why You Can’t Market like Apple (or Why Marketing is Hard)
Larry McKeogh on Why You Can’t Market like Apple (or Why Marketing is Hard)
Geoffrey Anderson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Atlantic Creative on The Importance of Storytelling in Marketing
Kenneth Cheung on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Collins on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Bird on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lyra McKee on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Locke on Why You Can’t Market like Apple (or Why Marketing is Hard)
Aerin Guy on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Prashant on Customer Retention: 7 Ideas for Marketers
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jason Dea on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Should A Startup Hire a PR Agency?
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aprildunford on Segmentation – Easy Ways to Get Started
Smart Ideas Design on Customer Retention: 7 Ideas for Marketers
Paul Veugen on Customer Retention: 7 Ideas for Marketers
Karen Correia on Customer Retention: 7 Ideas for Marketers
Teague Hopkins on “My Friends” is not a Market Segment
Lyly Lepinay on Customer Retention: 7 Ideas for Marketers
Subraya Mallya on Segmentation – Easy Ways to Get Started
aprildunford on How B2B Product Marketing is Different from B2C
Suresh on How B2B Product Marketing is Different from B2C
Su-Laine Yeo on How B2B Product Marketing is Different from B2C
Jerry Silver on How B2B Product Marketing is Different from B2C
Yusuf Demiroğlu on Customer Retention: 7 Ideas for Marketers
Antonio Moreno on Customer Retention: 7 Ideas for Marketers
Marketing Guy on Customer Retention: 7 Ideas for Marketers
Colleen Doyle on 7 Rules for Perfect Press Releases
park sun joo on The Importance of Storytelling in Marketing
JohnnyRebel on I’ll Take a Bold: The Starbucks Via Launch
Hoover's on Customer Retention: 7 Ideas for Marketers
ClearEdge Marketing on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Andrew Wahl on Customer Retention: 7 Ideas for Marketers
Laura Balcom on “My Friends” is not a Market Segment
gil @ blueclock on “My Friends” is not a Market Segment
Jerome Gentolia on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
Nathan Yerian on Customer Retention: 7 Ideas for Marketers
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
jwatton on Customer Retention: 7 Ideas for Marketers
Joe Chernov on Customer Retention: 7 Ideas for Marketers
Patrick Schuerer on Customer Retention: 7 Ideas for Marketers
Link dump for June 10th | The Queue Incorporated on A Startup Marketing Framework (Version 2)
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
B2B Buzz on Customer Retention: 7 Ideas for Marketers
Leo Borges on Customer Retention: 7 Ideas for Marketers
bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
Jerome Gentolia on Customer Retention: 7 Ideas for Marketers
David Horne on Customer Retention: 7 Ideas for Marketers
aprildunford on How B2B Product Marketing is Different from B2C
Thijs Albers on Customer Retention: 7 Ideas for Marketers
Ramon on A Startup Marketing Framework (Version 2)
Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
Yoshimi Digital on A Startup Marketing Framework (Version 2)
catch_down on A Startup Marketing Framework (Version 2)
Startuped on A Startup Marketing Framework (Version 2)
QGM Now on Customer Retention: 7 Ideas for Marketers
Mike Schinkel on Customer Retention: 7 Ideas for Marketers
Kathy Ferreira on Your Puny Marketing Budget is a Weapon
Jason Yip on Customer Retention: 7 Ideas for Marketers
Tim Ryan on Customer Retention: 7 Ideas for Marketers
Jacel Egan on Customer Retention: 7 Ideas for Marketers
Peter Thomas on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Antonio Matarranz on Customer Retention: 7 Ideas for Marketers
Conversis Marketing on Customer Retention: 7 Ideas for Marketers
DAEDALUS S.A. on Customer Retention: 7 Ideas for Marketers
Gabriela Dias Moura on Customer Retention: 7 Ideas for Marketers
Eric Santos on Customer Retention: 7 Ideas for Marketers
Stephanie Tilton on Customer Retention: 7 Ideas for Marketers
Tim Johnson on “My Friends” is not a Market Segment
Amrita Chandra on Customer Retention: 7 Ideas for Marketers
Sequentia Environics on Customer Retention: 7 Ideas for Marketers
Becca Fieler on Customer Retention: 7 Ideas for Marketers
David Nault on 7 Rules for Perfect Press Releases
Saaya Y. on “My Friends” is not a Market Segment
Geoffrey Anderson on Customer Retention: 7 Ideas for Marketers
HN Firehose on Customer Retention: 7 Ideas for Marketers
Raul Ramirez ✔ on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Sharon Bright on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
Doug Johnson on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
Jon Jones on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on “My Friends” is not a Market Segment
Glen Gilmore, Esq. on How B2B Product Marketing is Different from B2C
aprildunford on “My Friends” is not a Market Segment
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
Jerome Gentolia on Politics in Startups vs. Big Companies
Jerome Gentolia on Your Startup Tagline is Anti-Social
Carol Kollm on A Startup Marketing Framework (Version 2)
Paul Veugen on “My Friends” is not a Market Segment
barbaragnelson on “My Friends” is not a Market Segment
Olaf Kowalik on “My Friends” is not a Market Segment
NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
Vuk Trifkovic on “My Friends” is not a Market Segment
loucaspapa on “My Friends” is not a Market Segment
Clue on “My Friends” is not a Market Segment
Ken Rutsky on “My Friends” is not a Market Segment
Verify on “My Friends” is not a Market Segment
Jason Yip on “My Friends” is not a Market Segment
Joshua Duncan on “My Friends” is not a Market Segment
Dorri on Your Puny Marketing Budget is a Weapon
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Olivier Delangre on “My Friends” is not a Market Segment
Xavier Serret on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
Ramon Suarez on “My Friends” is not a Market Segment
Maple Butter Blog on Your Puny Marketing Budget is a Weapon
Centercode on “My Friends” is not a Market Segment
Mark McCarrell on “My Friends” is not a Market Segment
Hacker News on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Olumide Soyombo on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
April Dunford on “My Friends” is not a Market Segment
@clintonk on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Geoffrey Anderson on “My Friends” is not a Market Segment
Geoffrey Anderson on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Steve on “My Friends” is not a Market Segment
Edmee Roche on Your Puny Marketing Budget is a Weapon
» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
Jessica Obermayer on Your Puny Marketing Budget is a Weapon
The Beauty Of Small Marketing Budgets | Bailey WorkPlay :: Marketing & Customer Experience on Your Puny Marketing Budget is a Weapon
Bill Godwin on Your Puny Marketing Budget is a Weapon
Brad LeBlanc on Your Puny Marketing Budget is a Weapon
Justin on Your Puny Marketing Budget is a Weapon
Dan Martell on Your Puny Marketing Budget is a Weapon
Alexandre PILLON on Your Puny Marketing Budget is a Weapon
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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@yhtkunyritys on Your Puny Marketing Budget is a Weapon
Ramon Suarez on Your Puny Marketing Budget is a Weapon
TruckerDeluxe on Does Your Startup Need a Rockstar Marketer or a B Player?
Ramon Suarez on Your Puny Marketing Budget is a Weapon
Shanz on Your Startup Tagline is Anti-Social
Michele Ruiz on Your Puny Marketing Budget is a Weapon
Sands Media LLC on Your Puny Marketing Budget is a Weapon
Deb Hagen-Lukens on Your Puny Marketing Budget is a Weapon
» A Startup Marketing Framework (Version 2) | StartupNorth on 6 Steps to Better Content Marketing
» A Startup Marketing Framework (Version 2) | StartupNorth on Value Propositions 101
» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
Steve Johnson on Your Puny Marketing Budget is a Weapon
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Paul Veugen on Your Puny Marketing Budget is a Weapon
Olaf Kowalik on Your Puny Marketing Budget is a Weapon
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Clinton Skakun on Your Puny Marketing Budget is a Weapon
John Matson on Your Puny Marketing Budget is a Weapon
April Dunford on Your Puny Marketing Budget is a Weapon
Martin Soorjoo on Your Puny Marketing Budget is a Weapon
Jürgen Messing on Your Puny Marketing Budget is a Weapon
Martin Soorjoo on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Giles Farrow on Your Puny Marketing Budget is a Weapon
Michael Ray Hopkin on Your Puny Marketing Budget is a Weapon
Amrita Chandra on Your Puny Marketing Budget is a Weapon
Penn Hoyt on Your Puny Marketing Budget is a Weapon
Aaron Ayer on Your Puny Marketing Budget is a Weapon
Geoffrey Anderson on Your Puny Marketing Budget is a Weapon
Bill Bliss on Your Puny Marketing Budget is a Weapon
Chris Bailey on Your Puny Marketing Budget is a Weapon
Jason Dea on Your Puny Marketing Budget is a Weapon
Joshua Duncan on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
aprildunford on A Product Marketing Case Study: Rypple
Aaron Ayer on Your Puny Marketing Budget is a Weapon
Jennifer Ricci on A Product Marketing Case Study: Rypple
Geoffrey Anderson on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Chris Bailey on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Jon Jones on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
aprildunford on Politics in Startups vs. Big Companies
Geoffrey Anderson on Politics in Startups vs. Big Companies
Tilia Parks on Politics in Startups vs. Big Companies
April Dunford on Politics in Startups vs. Big Companies
HN Firehose on Politics in Startups vs. Big Companies
VeriCorder on Politics in Startups vs. Big Companies
John J. Salama on Politics in Startups vs. Big Companies
Andy Donovan on Politics in Startups vs. Big Companies
Erin Bury on Politics in Startups vs. Big Companies
Smart Soft Market on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
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aprildunford on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
StartupNorth on Politics in Startups vs. Big Companies
David Crow on Politics in Startups vs. Big Companies
April Dunford on Politics in Startups vs. Big Companies
aprildunford on Politics in Startups vs. Big Companies
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Steve on Politics in Startups vs. Big Companies
aprildunford on Politics in Startups vs. Big Companies
Sanjay on Politics in Startups vs. Big Companies
Rachael Villicana on How B2B Product Marketing is Different from B2C
Lane Heckler on How B2B Product Marketing is Different from B2C
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Kaspars Jursons on The Importance of Storytelling in Marketing
Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
funnelholic on How B2B Product Marketing is Different from B2C
Joe Chernov on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on How B2B Product Marketing is Different from B2C
Bob Scheier on How B2B Product Marketing is Different from B2C
Jan Petroons on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Field on How B2B Product Marketing is Different from B2C
Jason Jacobsohn on How B2B Product Marketing is Different from B2C
Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
Stephanie Tilton on How B2B Product Marketing is Different from B2C
Snapper on 6 Pitch Lessons from the MIT Media Lab
Jonathan Drillings on How B2B Product Marketing is Different from B2C
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
Larry Porter on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Jason Dea on How B2B Product Marketing is Different from B2C
Simon on How B2B Product Marketing is Different from B2C
Fundoodata on How B2B Product Marketing is Different from B2C
Stefan on How B2B Product Marketing is Different from B2C
R&C CONSULTORES PYME on How B2B Product Marketing is Different from B2C
Martin Soorjoo on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Steve Valiquette on How B2B Product Marketing is Different from B2C
Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
Tim Kocher on How B2B Product Marketing is Different from B2C
Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
Jason Evanish on How B2B Product Marketing is Different from B2C
Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
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Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
Joshua Duncan on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
David Banks on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Mike Civiello on How B2B Product Marketing is Different from B2C
Heather MacIntosh on How B2B Product Marketing is Different from B2C
Bill graham on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
Nigel on How B2B Product Marketing is Different from B2C
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Tim Johnson on How B2B Product Marketing is Different from B2C
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Rich Mironov on How B2B Product Marketing is Different from B2C
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Geoffrey Anderson on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand on Does Your Startup Need a Rockstar Marketer or a B Player?
Gillian Hunter on Does Your Startup Need a Rockstar Marketer or a B Player?
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Scott Duncan on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on Should A Startup Hire a PR Agency?
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Juliano Gimenez . . on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Hanschke on Does Your Startup Need a Rockstar Marketer or a B Player?
April Dunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Paul Young on Does Your Startup Need a Rockstar Marketer or a B Player?
Aaron on Should A Startup Hire a PR Agency?
VA Partners on Does Your Startup Need a Rockstar Marketer or a B Player?
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Snap Marketing | Website Design on Does Your Startup Need a Rockstar Marketer or a B Player?
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Barry Doctor on Does Your Startup Need a Rockstar Marketer or a B Player?
Jesse Noyes on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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