Addressing the 3 Root Causes of Bad Marketing

I did a workshop at Communitech (where I’m currently serving as an EIR a day or two a week) on startup marketing and in particular how you would design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.

If you have been following my presentations over the past year you will recognize some of the content here but are some new additions and refinements from previous decks.