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HomeMarketing PlanAddressing the 3 Root Causes of Bad Marketing
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Addressing the 3 Root Causes of Bad Marketing

B2BNN Newsdesk
By B2BNN Newsdesk
4
22

I did a workshop at Communitech (where I’m currently serving as an EIR a day or two a week) on startup marketing and in particular how you would design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.

If you have been following my presentations over the past year you will recognize some of the content here but are some new additions and refinements from previous decks.

 

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4 COMMENTS

  1. April,

    Please tell me you’ve trademarked “The Cycle of Meh” Many (most?) marketing professionals live there. Funny yet sad and true.

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Tim Johnson on Why You Can’t Market like Apple (or Why Marketing is Hard)
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Greg Meyer on Why You Can’t Market like Apple (or Why Marketing is Hard)
Staney Varghese on Why You Can’t Market like Apple (or Why Marketing is Hard)
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
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William Myrhang on Why You Can’t Market like Apple (or Why Marketing is Hard)
Larry McKeogh on Why You Can’t Market like Apple (or Why Marketing is Hard)
Geoffrey Anderson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Atlantic Creative on The Importance of Storytelling in Marketing
Kenneth Cheung on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Collins on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Bird on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lyra McKee on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
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aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
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Aerin Guy on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
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Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jason Dea on Why You Can’t Market like Apple (or Why Marketing is Hard)
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Subraya Mallya on Segmentation – Easy Ways to Get Started
aprildunford on How B2B Product Marketing is Different from B2C
Suresh on How B2B Product Marketing is Different from B2C
Su-Laine Yeo on How B2B Product Marketing is Different from B2C
Jerry Silver on How B2B Product Marketing is Different from B2C
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Marketing Guy on Customer Retention: 7 Ideas for Marketers
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Hoover's on Customer Retention: 7 Ideas for Marketers
ClearEdge Marketing on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
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gil @ blueclock on “My Friends” is not a Market Segment
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Peter Lalonde on Customer Retention: 7 Ideas for Marketers
Nathan Yerian on Customer Retention: 7 Ideas for Marketers
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Link dump for June 10th | The Queue Incorporated on A Startup Marketing Framework (Version 2)
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
B2B Buzz on Customer Retention: 7 Ideas for Marketers
Leo Borges on Customer Retention: 7 Ideas for Marketers
bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
Jerome Gentolia on Customer Retention: 7 Ideas for Marketers
David Horne on Customer Retention: 7 Ideas for Marketers
aprildunford on How B2B Product Marketing is Different from B2C
Thijs Albers on Customer Retention: 7 Ideas for Marketers
Ramon on A Startup Marketing Framework (Version 2)
Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
Yoshimi Digital on A Startup Marketing Framework (Version 2)
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QGM Now on Customer Retention: 7 Ideas for Marketers
Mike Schinkel on Customer Retention: 7 Ideas for Marketers
Kathy Ferreira on Your Puny Marketing Budget is a Weapon
Jason Yip on Customer Retention: 7 Ideas for Marketers
Tim Ryan on Customer Retention: 7 Ideas for Marketers
Jacel Egan on Customer Retention: 7 Ideas for Marketers
Peter Thomas on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Antonio Matarranz on Customer Retention: 7 Ideas for Marketers
Conversis Marketing on Customer Retention: 7 Ideas for Marketers
DAEDALUS S.A. on Customer Retention: 7 Ideas for Marketers
Gabriela Dias Moura on Customer Retention: 7 Ideas for Marketers
Eric Santos on Customer Retention: 7 Ideas for Marketers
Stephanie Tilton on Customer Retention: 7 Ideas for Marketers
Tim Johnson on “My Friends” is not a Market Segment
Amrita Chandra on Customer Retention: 7 Ideas for Marketers
Sequentia Environics on Customer Retention: 7 Ideas for Marketers
Becca Fieler on Customer Retention: 7 Ideas for Marketers
David Nault on 7 Rules for Perfect Press Releases
Saaya Y. on “My Friends” is not a Market Segment
Geoffrey Anderson on Customer Retention: 7 Ideas for Marketers
HN Firehose on Customer Retention: 7 Ideas for Marketers
Raul Ramirez ✔ on Customer Retention: 7 Ideas for Marketers
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April Dunford on Customer Retention: 7 Ideas for Marketers
Sharon Bright on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
Doug Johnson on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
Jon Jones on Customer Retention: 7 Ideas for Marketers
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NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
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Clue on “My Friends” is not a Market Segment
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Dorri on Your Puny Marketing Budget is a Weapon
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Maple Butter Blog on Your Puny Marketing Budget is a Weapon
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Mark McCarrell on “My Friends” is not a Market Segment
Hacker News on “My Friends” is not a Market Segment
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Olumide Soyombo on “My Friends” is not a Market Segment
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Geoffrey Anderson on “My Friends” is not a Market Segment
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» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
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Shanz on Your Startup Tagline is Anti-Social
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» A Startup Marketing Framework (Version 2) | StartupNorth on 6 Steps to Better Content Marketing
» A Startup Marketing Framework (Version 2) | StartupNorth on Value Propositions 101
» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
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Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
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Tilia Parks on Politics in Startups vs. Big Companies
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HN Firehose on Politics in Startups vs. Big Companies
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aprildunford on Politics in Startups vs. Big Companies
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Rachael Villicana on How B2B Product Marketing is Different from B2C
Lane Heckler on How B2B Product Marketing is Different from B2C
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Bob Scheier on How B2B Product Marketing is Different from B2C
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Peter Field on How B2B Product Marketing is Different from B2C
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Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
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Mokabla on How B2B Product Marketing is Different from B2C
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Jonathan Drillings on How B2B Product Marketing is Different from B2C
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
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Stefan on How B2B Product Marketing is Different from B2C
R&C CONSULTORES PYME on How B2B Product Marketing is Different from B2C
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Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
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Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
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Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
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Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
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April Dunford on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
David Banks on How B2B Product Marketing is Different from B2C
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Heather MacIntosh on How B2B Product Marketing is Different from B2C
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Gillian Hunter on Does Your Startup Need a Rockstar Marketer or a B Player?
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Leo Kuba on Does Your Startup Need a Rockstar Marketer or a B Player?
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Scott Duncan on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on Should A Startup Hire a PR Agency?
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VA Partners on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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funnelholic on Should Your Messaging Use Your Competitor’s Terminology?
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aprildunford on Why Most Marketers Suck
aprildunford on A Startup Marketing Framework (Version 2)
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Mik Kersten on Your Startup Tagline is Anti-Social
Rozbeh Sororian on Why Most Marketers Suck
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Sharel Omer on A Startup Marketing Framework (Version 2)
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sophieschwartz on Less is More: Why B2B Marketers Know Fewer Leads are Better
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Por que ter um bom blog na sua Startup (e logo!) | Manual da Startup on Inbound Marketing and Product Marketing
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