I had a great time this morning at Communitech’s Entrepreneur Week. Â It was a packed house and the 2 sessions I got to sit in on (one about why startups fail and the other about how to partner with larger companies) were really great sessions. Â I got to give a talk on startup Marketing called Startup Marketing 101 which was a ton of fun.
Thanks again to the folks at Communitech for having me and also for giving me a tour of their amazing new facility. Â I’m really amazed at the cool stuff that’s happening in Waterloo for startups right now. Â I’d love to spend more time out there.
Here are my slides for the talk.
Entrepreneur week startup marketing 101
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April,
I really enjoyed your talk today. The slides don’t do it justice, the stories from the trenches were the best part. Thanks for coming to Waterloo to do it.
Jacob
Hi Jacob,
Thanks so much! I had fun doing it. What a great event that was! Hopefully I can spend more time with Communitech, I think what they are doing there is really special.
April
Hey April, I wasn’t at your talk today (went to Waterloo, graduated in 2008, now living in Toronto) but I loved your slides!
I come from the content marketing / info product world and am now entering the tech startup scene with my first software app. Looooved your advice, just wanted to thank you for putting it up here. It reinforces what I’m doing, and reminded me of a few key points I hadn’t addressed!
Hi Nathalie,
That’s great – thanks so much! Good luck with the app!
April
April,
Another good piece. Especially good was the pipeline tuning.
I have an example of what I call Ivory Tower messaging like your Sterling Example
http://wp.me/piOvI-6C
LOL – that’s a pretty good one too. It makes you wonder who writes this stuff or what they were thinking when they wrote it but the reality is it was revised and committee-ed to death. No sane person thinks/writes like that.
April
My Startup Marketing 101 talk from #eweek today http://bit.ly/cSMqUV thanks again @communitech for having me 🙂
RT @aprildunford: My Startup Marketing 101 talk from #eweek today http://bit.ly/cSMqUV thanks again @communitech for having me 🙂
If you missed @aprildunford's talk today, you can catch a bit of it here: Startup Marketing 101 : http://tinyurl.com/29cbgo3
RT @aprildunford: My Startup Marketing 101 talk from #eweek today http://bit.ly/cSMqUV thanks again @communitech for having me 🙂
Startup Marketing 101 http://eqent.me/9ix63s
Startup Marketing 101 http://eqent.me/9ix63s
Startup Marketing 101 http://eqent.me/9ix63s
RT @canadatechnews: Startup Marketing 101 http://eqent.me/9ix63s
What do you do?
The message should fit in the back of a business card per a partner at Sequoia Capital.
example: Cisco – We network networks
fyi – Sequoia funded Cisco.
I think that’s a pretty good goal. I wonder if Sequoia puts “we funded Cisco” on the back of their cards 😉
April
Startup Marketing 101 http://bit.ly/ccZGqu
Startup Marketing 101 http://eqent.me/9ix63s
Startup Marketing 101 http://ow.ly/38eGk
another one a colleague passed
Verint® Systems is a leading provider of Actionable Intelligence® solutions and services for enterprise workforce optimization and security intelligence.
LOL – I think throwing in a lot of registered trademarks makes it extra-great 🙂
April
Loved your talk yesterday – it was the best session of the day!
Thanks so much!
April
blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
This helped me improve my message http://bit.ly/ap4fdt Startup Marketing 101 Thanks, @aprildunford
RT @aprildunford: Solid overview of Startup Marketing 101 http://bit.ly/cSMqUV
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup http://myloc.me/e6PHi
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
RT @aprildunford: blog post: Startup Marketing 101 http://bit.ly/cSMqUV #prodmgmt #startup
Great post on Marketing for Startups! RT @aprildunford: Startup Marketing 101 http://bit.ly/cSMqUV
Great presentation on how startups should market RT @aprildunford: Startup Marketing 101 http://bit.ly/cSMqUV