Startup Marketing 101

I had a great time this morning at Communitech’s Entrepreneur Week.  It was a packed house and the 2 sessions I got to sit in on (one about why startups fail and the other about how to partner with larger companies) were really great sessions.  I got to give a talk on startup Marketing called Startup Marketing 101 which was a ton of fun.

Thanks again to the folks at Communitech for having me and also for giving me a tour of their amazing new facility.  I’m really amazed at the cool stuff that’s happening in Waterloo for startups right now.  I’d love to spend more time out there.

Here are my slides for the talk.

Entrepreneur week startup marketing 101

If you enjoyed that, you should subscribe!  You can sign up for email updates, subscribe via RSS or follow me on Twitter.

36 thoughts on “Startup Marketing 101”

  1. April,
    I really enjoyed your talk today. The slides don’t do it justice, the stories from the trenches were the best part. Thanks for coming to Waterloo to do it.
    Jacob

    1. Hi Jacob,
      Thanks so much! I had fun doing it. What a great event that was! Hopefully I can spend more time with Communitech, I think what they are doing there is really special.
      April

  2. Hey April, I wasn’t at your talk today (went to Waterloo, graduated in 2008, now living in Toronto) but I loved your slides!

    I come from the content marketing / info product world and am now entering the tech startup scene with my first software app. Looooved your advice, just wanted to thank you for putting it up here. It reinforces what I’m doing, and reminded me of a few key points I hadn’t addressed!

        1. LOL – that’s a pretty good one too. It makes you wonder who writes this stuff or what they were thinking when they wrote it but the reality is it was revised and committee-ed to death. No sane person thinks/writes like that.
          April

  3. What do you do?

    The message should fit in the back of a business card per a partner at Sequoia Capital.

    example: Cisco – We network networks

    fyi – Sequoia funded Cisco.

    1. another one a colleague passed

      Verint® Systems is a leading provider of Actionable Intelligence® solutions and services for enterprise workforce optimization and security intelligence.

Leave a Comment

Your email address will not be published.