Components of a Startup Marketing Plan
Startup marketing plans contain 3 key components: The inputs to the plan (Positioning and Messaging), the tactical work plan, and the results/revenue model.
Marketing Plan
Marketing Strategy Hacks for Startups
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
Positioning for Advantage
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
A Startup Positioning Template
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
A Startup Marketing Framework (version 3)
Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had …
Laying a Foundation for Startup Growth
I spoke at an awesome startup event this week called Startup Empire. It was a sold-out conference with a great set of speakers including John Baker from Desire2Learn, Dan Debow from Salesforce, Harley Finkelstein from Shopify and Michael Litt from Vidyard and others. You can scroll down for my slides. I decided to focus on …
Marketing Planning for Startups
I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be the bedrock underlying principles of building a revenue or growth engine for an early stage startup. You …
Be Awesome at Startup Marketing and Sales: The Only 2 Things You Need to Know
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
6 Ways to Speed Up a B2B Sales Process
Just because the B2B buying process is complex and long, doesn’t mean you can’t speed it up. Here are 6 ways to do it.
What is Startup Marketing?
The definitive list of all of the things that a senior startup marketer is responsible for.