Friday, March 29, 2024
HomeUncategorizedProductCamp NYC

ProductCamp NYC

On Saturday July 18th I’m going to be at ProductCamp New York and so should you.

I moved back to Toronto after spending a few years in manhattan in 2006.  When I lived in New York I was really surprised at how few tech community events there were (especially when I compared it with Toronto, where literally I can find a geeky event every single night of the week if I’m looking for one).  It’s been a few years so I’m sure things have changed but I’m looking forward to this event because it’s exactly the sort of thing I was always looking for when I lived there.

The great thing about the un-conference style of event is that the attendees get to set the agenda.  I’d like to lead a product marketing discussion and have a handful of topics I am thinking about including:

  • Why product marketers should be on Twitter
  • Startup product marketing mistakes and how to avoid them
  • Segmentation – how to get started and get concensus
  • Storytelling in product marketing – ways to use stories to bring your value propositions to life
  • How to engage customers and prospects using social media

What do you think would make a good topic?  Leave me your ideas in the comments, or if you’re shy, click on link below and let me know what you really think (it’s totally anonymous).

Click here to vote on a topic or propose a new one.

If you live in or around new york make sure you come to this event and when you do, make sure you say hi to me.

**Update***

Here’s what I’ve heard from the poll so far (you guys are awesome!):

  1. Storytelling in product marketing – ways to use stories to bring your value propositions to life
  2. Best practices for pricing analysis and risk assessments
  3. Why do North American’s believe that a worldwide market is bounded by The Atlantic (on the East) and The Pacific (on the West)?
  4. How and why on buyer personas? More on the how.
  5. 5 startup marketing mistake to avoid
  6. April, the topic of 5 Startup mistakes to avoid is a timely topic. Go for it!
  7. 5 mistakes to avoid – great!
  8. Importance of “creativity” in PM for start-ups, esp. for cutting through the clutter.
  9. “whole product’ marketing for startups.
  10. Finding, keeping good PM people
  11. Why great products get beat by good products with great marketing?
RELATED ARTICLES

14 COMMENTS

  1. I’ll be there too. There is talk of some people getting together on the Friday night. And I am staying through until Sunday.

  2. Hi April
    the last two topics would be interesting for me, as they complement the topics on my blog
    Regards
    Andreas.

  3. Yep, I’m planning on getting down there as well for a couple of days. We’ll see how my scheduled shakes out, but it should be a blast – lots of great PMs will be there for sure.

  4. Hi,
    The current schedule is here: http://www.barcamp.org/ProductCamp
    The equivalent event in the valley is P-Camp (glad I’m not responsible for naming that one ;-)and they just had one in March, details here:
    http://www.socialtext.net/p-camp2009/index.cgi
    The Pragmatic Marketing folks are usually heavily involved in these so I would pester them about plans for the next one and/or make sure you are plugged into the SVPA http://www.svpma.org/ which was also involved in the last one by the looks of it.
    April

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments

Ashawndra Edwards on Choosing a New Vertical Market
marcelene28 on Startup Marketing Podcast
Name: Johanna on How to Name Your Startup
Samuel Riksfjord on A Value Proposition Worksheet
Vivian Dilberd on Startup Marketing 101
Krissie Thornton on A Value Proposition Worksheet
Krissie Thornton on A Value Proposition Worksheet
David Locke on Startup Marketing Vs. Art
Justin Graf on Startup Marketing Vs. Art
Randomarketer on Startup Marketing Vs. Art
i2i-management.com on 3 Startup Branding Mistakes
Tim Johnson on Startup Messaging
Paul Bevan on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Alex Nimson on Vertical Marketing 101
Tim Johnson on Influencers Suck
Tim Johnson on Influencers Suck
Tim Johnson on Influencers Suck
Faisal on Influencers Suck
Kerry on Influencers Suck
Jonathan Beech on Influencers Suck
Martin Stimp on A New Marketing Framework
Tim Johnson on A New Marketing Framework
Sam Title on Press/Media Pages 101
Jonathan Beech on How to Name Your Startup
Tim Johnson on How to Name Your Startup
Johnson Choy on Startup Marketing Podcast
Andy Donovan on Startup Marketing Podcast
Maggie Jones on Startup Marketing Podcast
Joseph Dill on Startup Launches RIP
mrsprpro on Startup Launches RIP
topsy_top20k on Startup Launches RIP
JonMaster on Startup Marketing 101
topsy_top20k on Startup Marketing 101
Tony Wilson on I’m the #1 PM Blogger!
Jason Serres on I’m the #1 PM Blogger!
My boss is a Flintstone on Collateral Damage: Building a Content Plan
Steve Matthews on Spam is not Marketing
Mara Krieps on Finding First Customers
Carole-Ann Matignon on ProductCamp NYC
Adam Bullied on ProductCamp NYC
Andreas on ProductCamp NYC
Stewart Rogers on ProductCamp NYC
Roger L. Cauvin on The Art of the Customer Quote
April Dunford on Making it Real
April Dunford on Marketing Penalty Cards
April Dunford on Unhappy Customers Complain