Monday, May 27, 2024
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Back from a Break

About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on board. The organization is also new and from a process and procedures standpoint, so even though the company has been around for while, there is a lot of operational trailblazing going on as well.

My time has been taken up with 4 major activities:

  1. Building out a team of senior level B2B marketing professionals that crosses channel marketing, solutions marketing, marketing communications, analyst relations, competitive intelligence and services marketing.
  2. Working on messaging and positioning
  3. Providing an expert point of view to the broader population of marketing folks at the company who haven’t marketed to enterprises and/or CIO’s previously
  4. Working on a content marketing strategy and plan

I’ve been sitting on a handful of posts wondering if I should change the focus of this blog and in the end I decided not to. I am going to focus on topics I think are relevant to startup marketers, with maybe the occasional big company B2B post thrown in just for laughs. So many of the principles of prepping a marketing and launching a product are the same across big and small companies, I think there is still a lot for me to say (and frankly, I can’t predict what I’ll be working on a year from now).

I am also a bit overwhelmed by the amount of email I’ve gotten in the past couple of months from folks that read this blog and missed it while I was busy doing other things. Thanks so much for your notes (you know who you are) – it’s good to know that when you stop, someone notices.

Stay tuned.

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8 COMMENTS

  1. Welcome back April, you have been missed!

    I have been struggling with a similar issues as of late and while I wish I had some great advice for you to help fit it all in, there really isn’t anything you can do. When work gets crazy, something has to take a back seat. Better the blog than your sanity!

    Looking forward to hearing more when you have the time!

    Josh

    • Thanks Josh, and I hear you. It’s not the first time I’ve taken a blogging break (and it sure won’t be the last). This one was partly because I’ve been busy (side note: I have top tier status on Air Canada – WHICH SUCKS!) but also because I was considering a topic change. In the end I decided there was still stuff I had to stay so I’m sticking to Product Marketing for Startups.
      April

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