
Tips for College Graduates and Companies Hiring in 2021
The job market is quite competitive right now. It is fluctuating
The job market is quite competitive right now. It is fluctuating
The COVID-19 pandemic has impacted the world’s economy profoundly. The
The availability of the internet has changed our lifestyle drastically. We,
Obviously Awesome: a product positioning exercise Scroll down for a template — but
Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.
For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
Most startups don’t deliberately frame products to help prospects understand what they are and why anyone should care. They should. Here’s how.
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The job market is quite competitive right now. It is fluctuating
The COVID-19 pandemic has impacted the world’s economy profoundly. The
The availability of the internet has changed our lifestyle drastically. We,
Obviously Awesome: a product positioning exercise Scroll down for a template — but
Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.
For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
Most startups don’t deliberately frame products to help prospects understand what they are and why anyone should care. They should. Here’s how.
The job market is quite competitive right now. It is fluctuating
The COVID-19 pandemic has impacted the world’s economy profoundly. The
The availability of the internet has changed our lifestyle drastically. We,
Obviously Awesome: a product positioning exercise Scroll down for a template — but
Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.
For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
Most startups don’t deliberately frame products to help prospects understand what they are and why anyone should care. They should. Here’s how.