Obviously Awesome: a product positioning exercise Scroll down for a template — but I recommend you read the post before you try to use it. I’ve been a marketing executive at a half dozen successful startups and I’ve been a consultant and advisor to dozens more. I’ve also worked with a handful of massive global companies. If …
Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.
I have a new role as an Entrepreneur in Residence at Communitech, one of North America’s largest and most exciting Innovation Hubs and Accelerator.
I’m an advisor to a startup in Toronto called HackerYou that provides hands-on project based learning for folks in the startup community. They asked me if I wanted to run a Startup Marketing workshop and I happily jumped at the opportunity. It’s happening in Toronto on Saturday and there are still spots available. The cost …
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on …
Instead of creating a lame list of predictions or top 10 of 2010 list, I have created a Rocket Watcher holiday comic strip. Yes, I love you all THAT much.
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
I’m going to be keynoting at ProductCamp Amsterdam as well as giving a talk at Communitech’s Entrepreneur Week in Waterloo!