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Tips to Hire the Best Employees during the Pandemic

  The COVID-19 pandemic has impacted the world’s economy profoundly. The companies and workers alike are going through many different economic and personal problems. Businesses will need to hire back employees or hire new ones. There are many obstacles ahead, but when you’re a company looking for new workers you should do your best to …

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Obviously Awesome – a product positioning process and template

Obviously Awesome: a product positioning exercise Scroll down for a template — but I recommend you read the post before you try to use it. I’ve been a marketing executive at a half dozen successful startups and I’ve been a consultant and advisor to dozens more. I’ve also worked with a handful of massive global companies. If …

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Different, Better – We’re Writing a Guide to Practical Positioning

Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.