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Obviously Awesome – a product positioning process and template

Obviously Awesome: a product positioning exercise Scroll down for a template — but I recommend you read the post before you try to use it. I’ve been a marketing executive at a half dozen successful startups and I’ve been a consultant and advisor to dozens more. I’ve also worked with a handful of massive global companies. If …

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Different, Better – We’re Writing a Guide to Practical Positioning

Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.