Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
On the changing nature of marketing in general and what that means for product marketing professionals in particular.
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.