Why You Can’t Market like Apple (or Why Marketing is Hard)
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Product Marketing
How B2B Product Marketing is Different from B2C
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Should Your Messaging Use Your Competitor’s Terminology?
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Inbound Marketing and Product Marketing
On the changing nature of marketing in general and what that means for product marketing professionals in particular.
Startup Marketing Vs. Art
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
A Startup Marketing Framework (Version 2)
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
Marketing Tactics vs. Strategy: Striking a Balance
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Marketing ROI: 5 Reasons You Aren’t Measuring it
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
See me, hear me (in video and podcasts)
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
Marketing is Dead (long live product marketing)
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.