I gave the keynote presentation at ProductCamp Amsterdam over the weekend. It was an amazing trip. The intelligent and charming organizers (shown in the photo left to right Xavier, Vladimir, Mark, Jelmer, and Kevin) not only shuttled me around and fed me good food but they also put me up in by far the largest hotel room I have ever stayed in (below is a shot I took from the loft. Yes, it had a loft). The venue (kindly donated by the folks at Backbase) was fantastic and the crowd was full of smart startup folks that asked really good questions.
The talk I gave was one that I’ve wanted to do for a while. It was on the changing nature of marketing in a world where buyers are much more in control and traditional marketing tactics are not only ineffective, but down right annoying. The talk is called Marketing is Dead (long live Product Marketing).
I want to thank the organizers again for inviting me and for being such good hosts. And if there are any other European conference organizers out there reading this I’d like to say that in addition to Amsterdam I like London, Paris and Berlin very much….
Here are the slides: