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Lipstick on the Enviropig: A Tale of Messaging and Manure

B2BNN Newsdesk
By B2BNN Newsdesk
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We marketers are optimistic by nature. We’re trained to see the most desirable aspects of the products we sell and minimize the potential drawbacks. This optimism can be a problem however if we lose sight of how customers actually perceive our products and start to believe everyone sees them the way we wish they did. In my first marketing job my boss gave me some very wise advice:

Don’t get caught smoking your own marketing

Which brings me to this example. Here in Canada, the University of Guelph announced a research project called “The Enviropig.” From the site:

The Enviropig™ is a genetically enhanced line of Yorkshire pigs with the capability of digesting plant phosphorus more efficiently than conventional Yorkshire pigs. These pigs produce the enzyme phytase in the salivary glands that is secreted in the saliva. When cereal grains are consumed, the phytase mixes with the feed as the pig chews. Once the food is swallowed, the phytase enzyme is active in the acidic environment of the stomach, degrading indigestible phytate in the feed that accounts for 50 to 75% of the grain phosphorus.

Simply put – this pig can digest phosphorus from pig feed more efficiently than regular pigs. This means the pig doesn’t need to get fed expensive phosphorus supplements and also produces manure with less phosphorus. Phosphorus in pig manure is a major source of freshwater pollution. Hey, less pollution, that sounds pretty good! The site even goes so far as to helpfully point out that raising an Enviropig is just like raising a regular pig:

…the technology is simple, if you know how to raise pigs, you know how to raise Enviropigs!

The obvious pig, er, elephant in the room however is the fact that we are raising these pigs, not to consume grain and produce manure, but to feed them to ourselves and our children. What are the risks involved in ingesting a few months worth of eggs over easy with a side of Envirobacon and pulled Enviropork sandwiches? The folks in Guelph decided that the best approach would be to simply avoid that question. Their discussion of “Societal and Ethical Issues” (notice the word “health” is avoided) contains nothing on the subject (although they do assure us that the pigs are very “fit”).

This head in the sand approach didn’t work out so well for the Enviropig project. The backlash was quick and loud. The “Frankenpig” was criticized by consumers, food groups and politians but most of all by environmentalists who quickly pointed out that:

  1. Regular old pigs are pretty environmental when not raised in gigantic mega pig farms and
  2. Pigs are being fed grain which they are not able to fully digest and changing the pig’s diet or adding supplements to it would also help fix the problem with no genetic engineering required.

Of course both of these things would be costly for conventional pig farmers.

So upon closer inspection, the Enviropig wasn’t a solution to an environmental problem at all. All the marketing in the world couldn’t change the fact that the Enviropig didn’t benefit anyone but pig farmers looking to grow cheaper pigs.

Consumers and the general public reacted with a hearty “hold the bacon!” Last week the project lost its funding from Ontario Pork and the University announced that the pigs will be euthanized. Optimistic marketing wasn’t enough to make those pigs fly.

So here’s the marketing lesson. You can’t ignore how customers perceive your product. Saying it’s great does not make it so and failing to address customer concerns won’t make them go away. Optimistic messaging won’t turn a crappy product that nobody wants into a winner.

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29 COMMENTS

  1. “So upon closer inspection, the Enviropig wasn’t a solution to an environmental problem at all. All the marketing in the world couldn’t change the fact that the Enviropig didn’t benefit anyone but pig farmers looking to grow cheaper pigs.”

    And, of course everyone downstream (ha!) of pork production – consumers, etc. And the people who are competing with pigs for grain – consumers, etc. And the people who are worried about the effects of pig waste – consumer, etc.

    Just them.

    _XC

    • The point here isn’t one about GM foods – I’m not an expert in that. I do consider myself a marketing expert and if what you are saying is true then they didn’t do a very good job communicating it and convincing folks that the benefits were real and worth the risks. Actually addressing the risks would have been a start I think. Ignoring the fact that consumers and consumer groups had concerns and then not addressing them didn’t work in this case.

  3. lol, your posts are always a lot of fun to read!
    Hey does this mean you are back blogging again? Where’s the new site?
    Sharon

    • Hey thanks!
      For the first time ever I am having professionals design my blog. Stay tuned, there should be a nifty new look (including better comments) sometime in the next few weeks.
      April

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Sam on Your Puny Marketing Budget is a Weapon
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Heather Payne on A Startup Marketing Framework (Version 2)
links for 2011-06-26 | Bare Identity on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on How B2B Product Marketing is Different from B2C
Norm@Quarry on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on Your Puny Marketing Budget is a Weapon
Julie Fogg on Why You Can’t Market like Apple (or Why Marketing is Hard)
Michele Linn on Customer Retention: 7 Ideas for Marketers
Tobias Nilsson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lori Witzel on Your Puny Marketing Budget is a Weapon
Jerome Gentolia on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Marketing Tactics vs. Strategy: Striking a Balance
Kris McGlone on Marketing Tactics vs. Strategy: Striking a Balance
syl on Customer Retention: 7 Ideas for Marketers
Prashant on “My Friends” is not a Market Segment
Teresa Lawlor on Why You Can’t Market like Apple (or Why Marketing is Hard)
Colin Kemp on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on Startups Vs. Big Companies – Mind the Gap
Mad Hatter Tech on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jan Petroons on A Startup Marketing Framework (Version 2)
founderlessons on Should A Startup Hire a PR Agency?
Antonio Matarranz on Why You Can’t Market like Apple (or Why Marketing is Hard)
Conversis Marketing on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Johnson on Why You Can’t Market like Apple (or Why Marketing is Hard)
terrinopp on Should A Startup Hire a PR Agency?
Smart Soft Market on Why You Can’t Market like Apple (or Why Marketing is Hard)
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Greg Meyer on Why You Can’t Market like Apple (or Why Marketing is Hard)
Staney Varghese on Why You Can’t Market like Apple (or Why Marketing is Hard)
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
Yell on 3 Startup Branding Mistakes
William Myrhang on Why You Can’t Market like Apple (or Why Marketing is Hard)
Larry McKeogh on Why You Can’t Market like Apple (or Why Marketing is Hard)
Geoffrey Anderson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Atlantic Creative on The Importance of Storytelling in Marketing
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Tim Collins on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Bird on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lyra McKee on Why You Can’t Market like Apple (or Why Marketing is Hard)
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aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Locke on Why You Can’t Market like Apple (or Why Marketing is Hard)
Aerin Guy on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Prashant on Customer Retention: 7 Ideas for Marketers
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aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
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aprildunford on Segmentation – Easy Ways to Get Started
Smart Ideas Design on Customer Retention: 7 Ideas for Marketers
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Karen Correia on Customer Retention: 7 Ideas for Marketers
Teague Hopkins on “My Friends” is not a Market Segment
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Subraya Mallya on Segmentation – Easy Ways to Get Started
aprildunford on How B2B Product Marketing is Different from B2C
Suresh on How B2B Product Marketing is Different from B2C
Su-Laine Yeo on How B2B Product Marketing is Different from B2C
Jerry Silver on How B2B Product Marketing is Different from B2C
Yusuf Demiroğlu on Customer Retention: 7 Ideas for Marketers
Antonio Moreno on Customer Retention: 7 Ideas for Marketers
Marketing Guy on Customer Retention: 7 Ideas for Marketers
Colleen Doyle on 7 Rules for Perfect Press Releases
park sun joo on The Importance of Storytelling in Marketing
JohnnyRebel on I’ll Take a Bold: The Starbucks Via Launch
Hoover's on Customer Retention: 7 Ideas for Marketers
ClearEdge Marketing on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
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Laura Balcom on “My Friends” is not a Market Segment
gil @ blueclock on “My Friends” is not a Market Segment
Jerome Gentolia on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
Nathan Yerian on Customer Retention: 7 Ideas for Marketers
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Joe Chernov on Customer Retention: 7 Ideas for Marketers
Patrick Schuerer on Customer Retention: 7 Ideas for Marketers
Link dump for June 10th | The Queue Incorporated on A Startup Marketing Framework (Version 2)
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
B2B Buzz on Customer Retention: 7 Ideas for Marketers
Leo Borges on Customer Retention: 7 Ideas for Marketers
bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
Jerome Gentolia on Customer Retention: 7 Ideas for Marketers
David Horne on Customer Retention: 7 Ideas for Marketers
aprildunford on How B2B Product Marketing is Different from B2C
Thijs Albers on Customer Retention: 7 Ideas for Marketers
Ramon on A Startup Marketing Framework (Version 2)
Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
Yoshimi Digital on A Startup Marketing Framework (Version 2)
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QGM Now on Customer Retention: 7 Ideas for Marketers
Mike Schinkel on Customer Retention: 7 Ideas for Marketers
Kathy Ferreira on Your Puny Marketing Budget is a Weapon
Jason Yip on Customer Retention: 7 Ideas for Marketers
Tim Ryan on Customer Retention: 7 Ideas for Marketers
Jacel Egan on Customer Retention: 7 Ideas for Marketers
Peter Thomas on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Antonio Matarranz on Customer Retention: 7 Ideas for Marketers
Conversis Marketing on Customer Retention: 7 Ideas for Marketers
DAEDALUS S.A. on Customer Retention: 7 Ideas for Marketers
Gabriela Dias Moura on Customer Retention: 7 Ideas for Marketers
Eric Santos on Customer Retention: 7 Ideas for Marketers
Stephanie Tilton on Customer Retention: 7 Ideas for Marketers
Tim Johnson on “My Friends” is not a Market Segment
Amrita Chandra on Customer Retention: 7 Ideas for Marketers
Sequentia Environics on Customer Retention: 7 Ideas for Marketers
Becca Fieler on Customer Retention: 7 Ideas for Marketers
David Nault on 7 Rules for Perfect Press Releases
Saaya Y. on “My Friends” is not a Market Segment
Geoffrey Anderson on Customer Retention: 7 Ideas for Marketers
HN Firehose on Customer Retention: 7 Ideas for Marketers
Raul Ramirez ✔ on Customer Retention: 7 Ideas for Marketers
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aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
Doug Johnson on Customer Retention: 7 Ideas for Marketers
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Jon Jones on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on “My Friends” is not a Market Segment
Glen Gilmore, Esq. on How B2B Product Marketing is Different from B2C
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AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
Jerome Gentolia on Politics in Startups vs. Big Companies
Jerome Gentolia on Your Startup Tagline is Anti-Social
Carol Kollm on A Startup Marketing Framework (Version 2)
Paul Veugen on “My Friends” is not a Market Segment
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Olaf Kowalik on “My Friends” is not a Market Segment
NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
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Clue on “My Friends” is not a Market Segment
Ken Rutsky on “My Friends” is not a Market Segment
Verify on “My Friends” is not a Market Segment
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Joshua Duncan on “My Friends” is not a Market Segment
Dorri on Your Puny Marketing Budget is a Weapon
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Olivier Delangre on “My Friends” is not a Market Segment
Xavier Serret on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
Ramon Suarez on “My Friends” is not a Market Segment
Maple Butter Blog on Your Puny Marketing Budget is a Weapon
Centercode on “My Friends” is not a Market Segment
Mark McCarrell on “My Friends” is not a Market Segment
Hacker News on “My Friends” is not a Market Segment
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April Dunford on “My Friends” is not a Market Segment
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Geoffrey Anderson on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Steve on “My Friends” is not a Market Segment
Edmee Roche on Your Puny Marketing Budget is a Weapon
» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
Jessica Obermayer on Your Puny Marketing Budget is a Weapon
The Beauty Of Small Marketing Budgets | Bailey WorkPlay :: Marketing & Customer Experience on Your Puny Marketing Budget is a Weapon
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Shanz on Your Startup Tagline is Anti-Social
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» A Startup Marketing Framework (Version 2) | StartupNorth on 6 Steps to Better Content Marketing
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» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
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Justin Style on Authenticity and Your *&%# Language!
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Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
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Rachael Villicana on How B2B Product Marketing is Different from B2C
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Kaspars Jursons on The Importance of Storytelling in Marketing
Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
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Joe Chernov on Does Your Startup Need a Rockstar Marketer or a B Player?
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Bob Scheier on How B2B Product Marketing is Different from B2C
Jan Petroons on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Field on How B2B Product Marketing is Different from B2C
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Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
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Snapper on 6 Pitch Lessons from the MIT Media Lab
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Mark McClure on How B2B Product Marketing is Different from B2C
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Sheri on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Steve Valiquette on How B2B Product Marketing is Different from B2C
Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
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Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
Jason Evanish on How B2B Product Marketing is Different from B2C
Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
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Eric Hannon on How B2B Product Marketing is Different from B2C
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David Banks on How B2B Product Marketing is Different from B2C
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Snap Marketing | Website Design on Does Your Startup Need a Rockstar Marketer or a B Player?
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Por que ter um bom blog na sua Startup (e logo!) | Manual da Startup on Inbound Marketing and Product Marketing
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poxaV on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
Ashleigh Cartier on Startups: 10 Reasons Customers Won’t Switch to Your Product
Chris Hopf on Startups: 10 Reasons Customers Won’t Switch to Your Product
April Dunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
Kevin Rochowski on Startups: 10 Reasons Customers Won’t Switch to Your Product
Mike Tobias on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
joelpereira on Startups: 10 Reasons Customers Won’t Switch to Your Product
strangeloops on Startups: 10 Reasons Customers Won’t Switch to Your Product
rodrigo m alves on Startups: 10 Reasons Customers Won’t Switch to Your Product
Mike Tobias on Startups: 10 Reasons Customers Won’t Switch to Your Product
Chris Boothe on Startups: 10 Reasons Customers Won’t Switch to Your Product
angela hlavka on Startups: 10 Reasons Customers Won’t Switch to Your Product
April Dunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
David Crow on Startups: 10 Reasons Customers Won’t Switch to Your Product
jeremycampbell on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
hntweets on Startups: 10 Reasons Customers Won’t Switch to Your Product
johnsontc on Startups: 10 Reasons Customers Won’t Switch to Your Product
Tim on Startups: 10 Reasons Customers Won’t Switch to Your Product
nspirenetwork on Startups: 10 Reasons Customers Won’t Switch to Your Product
Steve Johnson on Startups: 10 Reasons Customers Won’t Switch to Your Product
lauraklein on Startups: 10 Reasons Customers Won’t Switch to Your Product
kaarz on 3 Startup Branding Mistakes
jeromepineau on Startups: 10 Reasons Customers Won’t Switch to Your Product
brantcooper on Startups: 10 Reasons Customers Won’t Switch to Your Product
productmarketer on Startups: 10 Reasons Customers Won’t Switch to Your Product
Rich Mironov on Startups: 10 Reasons Customers Won’t Switch to Your Product
bdoctor on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
Kenneth Cheung on Startups: 10 Reasons Customers Won’t Switch to Your Product
theprodmgr on Startups: 10 Reasons Customers Won’t Switch to Your Product
Nick Van Weerdenburg on Startups: 10 Reasons Customers Won’t Switch to Your Product
tondinbanks on Startups: 10 Reasons Customers Won’t Switch to Your Product
pricingright on Startups: 10 Reasons Customers Won’t Switch to Your Product
theltexpress on Startups: 10 Reasons Customers Won’t Switch to Your Product
angela hlavka on Startups: 10 Reasons Customers Won’t Switch to Your Product
Linda Ockwell-Jenner on Startups: 10 Reasons Customers Won’t Switch to Your Product
Linda Ockwell-Jenner on Startups: 10 Reasons Customers Won’t Switch to Your Product
danieldirico on Startups: 10 Reasons Customers Won’t Switch to Your Product
Babeofbusiness on Startups: 10 Reasons Customers Won’t Switch to Your Product
reggstruyk on Startups: 10 Reasons Customers Won’t Switch to Your Product
startupnorth on Startups: 10 Reasons Customers Won’t Switch to Your Product
David Crow on Startups: 10 Reasons Customers Won’t Switch to Your Product
bolpet on 3 Startup Branding Mistakes
Sally Duda on Blackberry vs. iPhone on CBC’s The National
Foundora on How to Establish a Solid Marketing Foundation
sierrapropane on 3 Startup Branding Mistakes
Brian Redfield on 3 Startup Branding Mistakes
Joanna M. Robinson on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
Bob Leonard on Vote for this SXSW Content Marketing Panel
Janet Ronson on Vote for this SXSW Content Marketing Panel
Amanda Liger on Vote for this SXSW Content Marketing Panel
Jon W on Vote for this SXSW Content Marketing Panel
AZMG.CA on 3 Startup Branding Mistakes
jeff ogden on Vote for this SXSW Content Marketing Panel
Junta42 / CMI on Vote for this SXSW Content Marketing Panel
Naeem Lakhani on 3 Startup Branding Mistakes
Filip Visic on 3 Startup Branding Mistakes
schelazzi on 3 Startup Branding Mistakes
Rahul Chaudhary on 3 Startup Branding Mistakes
AnferneeC on Vote for this SXSW Content Marketing Panel
Joe Pulizzi on Vote for this SXSW Content Marketing Panel
thenewkid on Vote for this SXSW Content Marketing Panel
John Warren on 3 Startup Branding Mistakes
Brian Redfield on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
Alexa Samuels on Vote for this SXSW Content Marketing Panel
April Dunford on Vote for this SXSW Content Marketing Panel
Christoph Atteneder on 3 Startup Branding Mistakes
Aaron Ball on 3 Startup Branding Mistakes
eBot on 3 Startup Branding Mistakes
panah on 3 Startup Branding Mistakes
aysha ali on 3 Startup Branding Mistakes
fgirodolle on 3 Startup Branding Mistakes
Jürgen Messing on 3 Startup Branding Mistakes
Jen on 3 Startup Branding Mistakes
aprildunford on Blackberry vs. iPhone on CBC’s The National
Hacker News on 3 Startup Branding Mistakes
James Harland on 3 Startup Branding Mistakes
Mark Schiefelbein on 3 Startup Branding Mistakes
Catherine Azzarello on 3 Startup Branding Mistakes
Mike Martonfi on Blackberry vs. iPhone on CBC’s The National
Betaspring on 3 Startup Branding Mistakes
Matt Hendrick on How to Establish a Solid Marketing Foundation
Sachin Agarwal on 3 Startup Branding Mistakes
cindyalvarez on 3 Startup Branding Mistakes
Peachtree by Sage on 3 Startup Branding Mistakes
C Todd Lombardo on 3 Startup Branding Mistakes
Brent F. Barrett on 3 Startup Branding Mistakes
Michael A. Jackson on 3 Startup Branding Mistakes
Collin Li on 3 Startup Branding Mistakes
Jody Shyllberg on 3 Startup Branding Mistakes
Hiten Shah on 3 Startup Branding Mistakes
Samtec Inc. on Blackberry vs. iPhone on CBC’s The National
April Dunford on 3 Startup Branding Mistakes
Tim Johnson on 3 Startup Branding Mistakes
ChristineR on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Christopher on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Sarah Rees on 3 Startup Branding Mistakes
Ryan Eriksson on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
Markus Pettersson on 3 Startup Branding Mistakes
April Dunford on 3 Startup Branding Mistakes
Ian Service on Blackberry vs. iPhone on CBC’s The National
Carol Kollm on Infographics: 5 Tips for Product Marketers
Tim Collins on Blackberry vs. iPhone on CBC’s The National
GuruCorey on Blackberry vs. iPhone on CBC’s The National
Laura Upcott on Blackberry vs. iPhone on CBC’s The National
John Davey on Blackberry vs. iPhone on CBC’s The National
Leila Boujnane (CEO) on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Value not Features – 2 Stories from the Trenches
Connie Crosby on Blackberry vs. iPhone on CBC’s The National
Melissa Smich on Blackberry vs. iPhone on CBC’s The National
April Dunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Value not Features – 2 Stories from the Trenches
Geoffrey Anderson on Value not Features – 2 Stories from the Trenches
Al on Value not Features – 2 Stories from the Trenches
A Marketing Message Extremely Not About You | RelevanceSells.com on Is Your Marketing Content Worth Receiving?
Ted Vinzani (mobile) on Selling vs. Buying: A Marketing Wake-up Call
Ajax Dorr on Selling vs. Buying: A Marketing Wake-up Call
Michelle Liro on Value not Features – 2 Stories from the Trenches
Antonio Espinoza on Value not Features – 2 Stories from the Trenches
Mel Carlton on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Value not Features – 2 Stories from the Trenches
calliemiller on Value not Features – 2 Stories from the Trenches
oderau on Startup Marketing 101
Ted Vinzani on Selling vs. Buying: A Marketing Wake-up Call
David F on Value not Features – 2 Stories from the Trenches
Bertrand Hazard on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
jenntsang on Value not Features – 2 Stories from the Trenches
Stephen Davidson on Value not Features – 2 Stories from the Trenches
Matt Shandera on Value not Features – 2 Stories from the Trenches
Doug Akers on Value not Features – 2 Stories from the Trenches
Marc J. Miller on Value not Features – 2 Stories from the Trenches
Chris Hopf on Value not Features – 2 Stories from the Trenches
Stephanie Tilton on Value not Features – 2 Stories from the Trenches
Tamara Schenk on Value not Features – 2 Stories from the Trenches
Pooja Khanna on Value not Features – 2 Stories from the Trenches
Jody Mooney on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
Matt Gratt on Value not Features – 2 Stories from the Trenches
Jon on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Robert Lendvai  on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
links for 2010-08-04 • Bare Identity on Startup Messaging
Manoj Vanjari on Top 5 Customer Retention Marketing Tactics
Stephanie Tilton on How to Establish a Solid Marketing Foundation
Shailesh Gogate on How to Establish a Solid Marketing Foundation
Shailesh Gogate on Top 5 Customer Retention Marketing Tactics
April Dunford on How to Establish a Solid Marketing Foundation
Leigh Mitchell on How to Establish a Solid Marketing Foundation
Heather Burke on How to Establish a Solid Marketing Foundation
BizLaunch on How to Establish a Solid Marketing Foundation
Tim Johnson on How to Establish a Solid Marketing Foundation
Stephanie Tilton on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
Andrew on Vertical Marketing 101
Eric Hannon on A Zero Budget Customer Advisory Board
Heather Strout on The Importance of Storytelling in Marketing
Heather Strout on The Importance of Storytelling in Marketing
Kathryn Stern on The Importance of Storytelling in Marketing
Julie Hunt on 5 Reasons to Stop Exhibiting at Trade Shows
Colin Clark on 5 Reasons to Stop Exhibiting at Trade Shows
Angel Lee on Vertical Marketing 101
Dan Worrell on Can You Tell Me What You Do?
thomas bieser on Can You Tell Me What You Do?
Alex Hubner on Marketing, Lying and the iPhone 4
Elisabeth on Startup Marketing 101
aprildunford on A Zero Budget Customer Advisory Board
nancyshapira on How Do CMOs Define Product Marketing?
matthew on Seth Godin is Right, “Good” Products Suck
Noah Chandler on How Do CMOs Define Product Marketing?
Alfred Lo on Startup Launches RIP
Sean Murphy on A Zero Budget Customer Advisory Board
Giff Constable on Startup Messaging
Kirti Deshpande on Startup Messaging
Jim England!! on Startup Messaging
TheMarketingManager on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Startup Messaging
Jeremy Butler on Startup Messaging
qkarmark on Startup Messaging
Hot On Startups on Startup Messaging
Jasmine Shields on Startup Messaging
Therese on Startup Messaging
Rich Mironov on Startup Messaging
bcadGroup on Startup Messaging
Hot On Startups on Startup Messaging
Michael Lewkowitz on Startup Messaging
Tedd Huff on Startup Messaging
Aerin Guy on Startup Messaging
David Crow on Startup Messaging
Brent F. Barrett on Startup Messaging
aprildunford on A Zero Budget Customer Advisory Board
Irina Menn on Startup Messaging
Ben Yoskovitz on Startup Messaging
Vino Jeyapalan on Startup Messaging
Cecilia Nuñez on Startup Messaging
Dan Martell on Startup Messaging
jidoctor on Startup Messaging
Bryan Watson on Startup Messaging
Terry Foster on Startup Messaging
olivier cabanes on Startup Messaging
StartupNorth on Startup Messaging
April Dunford on Startup Messaging
From Seeing that Customer Experience to Scaling Twitter « The Product Guy on Startup Messaging
Kiel Hume on Startup Messaging
aprildunford on Startup Messaging
Rick O'Connor on A Zero Budget Customer Advisory Board
Cyril Arnaud on Top 5 Customer Retention Marketing Tactics
Daniel DiRico on Startup Messaging
Holger Schulze on Startup Messaging
Wanda Eby on Startup Messaging
Tim Johnson on Startup Messaging
Julie Hunt on Startup Messaging
Alexandra Dao on Startup Messaging
Dawn Wentzell on Startup Messaging
Brydon on Startup Messaging
jpuopolo on Startup Messaging
Tim Johnson on Startup Messaging
April Dunford on Startup Messaging
Anuradha Sridharan on A Zero Budget Customer Advisory Board
Dimitrije Jovic on Content Marketing and “Trusted Advisors”
aprildunford on A Zero Budget Customer Advisory Board
Jan Pabellon on Vertical Marketing 101
Brendan on A Zero Budget Customer Advisory Board
Alexa Samuels on A Zero Budget Customer Advisory Board
Sam Higgins on A Zero Budget Customer Advisory Board
bootstrapaustin on A Zero Budget Customer Advisory Board
Rich Mironov on A Zero Budget Customer Advisory Board
Jason Stoddard on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Sam on A Zero Budget Customer Advisory Board
Linking U to travel on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Peter Ng on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jennifer Truex on A Zero Budget Customer Advisory Board
Rob Tyrie on A Zero Budget Customer Advisory Board
Darryl Praill on Marketing, Lying and the iPhone 4
Andreas on A Zero Budget Customer Advisory Board
Dave Fleet on A Zero Budget Customer Advisory Board
Danny Brown on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jorge Sandrini on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Christine on A Zero Budget Customer Advisory Board
Giff Constable on A Zero Budget Customer Advisory Board
Dennis Shiao on A Zero Budget Customer Advisory Board
Mark Charles on Marketing, Lying and the iPhone 4
Tim Johnson on A Zero Budget Customer Advisory Board
Kenneth Cheung on A Zero Budget Customer Advisory Board
Alexander Blom on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Peter on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
Pre-Launch Marketing for Stealthy Startups Internet Related Technologies Pre-Launch Marketing for Stealthy Startups on Pre-Launch Marketing for Stealthy Startups
aprildunford on Vertical Marketing 101
aprildunford on Twitter: Is Marketing Doing it Wrong?
Michael R.H.Stewart on Vertical Marketing 101
Michael Stewart on Vertical Marketing 101
Steve Robins on Vertical Marketing 101
i2i-management.com on 5 Reasons to Stop Exhibiting at Trade Shows
Steve Robins on Vertical Marketing 101
Ricky Yean on Twitter: Is Marketing Doing it Wrong?
Michael Dundas on Marketing, Lying and the iPhone 4
danimkelly on Vertical Marketing 101
Rick O'Connor on Marketing, Lying and the iPhone 4
Roger Beharry Lall on Marketing, Lying and the iPhone 4
Kenneth Cheung on Marketing, Lying and the iPhone 4
Julie Hunt on Marketing, Lying and the iPhone 4
Produktmanager Blog on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Jan Schwartz on Marketing, Lying and the iPhone 4
Therese on Marketing, Lying and the iPhone 4
trevornewell on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Stacy Shade on Marketing, Lying and the iPhone 4
Michael Mahoney on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Andreas on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Darryl Praill on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Sam Leung on Marketing, Lying and the iPhone 4
Mike Weisbart on Marketing, Lying and the iPhone 4
Scott R Lewis on Marketing, Lying and the iPhone 4
Sales Enablement reading list – July 12, 2010 « Sales Enablement in a Sales 2.0 world on Vertical Marketing 101
aprildunford on Selling vs. Buying: A Marketing Wake-up Call
phil melnik on Selling vs. Buying: A Marketing Wake-up Call
Hana Abaza on Influencers Suck
thewebchef on Vertical Marketing 101
Dalia on Product Marketing & Social Media Skills: Talk is Cheap
Achim von Montigny on Vertical Marketing 101
ProductPastiche on How Do CMOs Define Product Marketing?
Marie Lefebvre on Vertical Marketing 101
Holger Schulze on Vertical Marketing 101
Dana DiTomaso on Vertical Marketing 101
Paul Krajewski on Vertical Marketing 101
Casey Hibbard on Vertical Marketing 101
Lincoln Murphy on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
GarrettFrench on Vertical Marketing 101
Linda Ockwell-Jenner on Vertical Marketing 101
April Dunford on Vertical Marketing 101
Thomas Lassandro on Vertical Marketing 101
SVA-BizSphere AG on Vertical Marketing 101
bwat on Vertical Marketing 101
Lino Petelinkar on Vertical Marketing 101
Tamara Schenk on Vertical Marketing 101
Juliann Grant on Vertical Marketing 101
mbertulli on Vertical Marketing 101
David Crow on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Mike Boudreaux on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Faisal Q on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Alistair J Morton on Vertical Marketing 101
Digital Cement on Vertical Marketing 101
Stephanie Tilton on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Paul Bevan on Vertical Marketing 101
April Dunford on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Marketing Guy on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
aprildunford on Vertical Marketing 101
StartupNorth on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
ProductCamp Chicago on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Alex Nimson on Vertical Marketing 101
April Dunford on Vertical Marketing 101
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on The Importance of Storytelling in Marketing
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on What’s Market Strategy and Why Should you Care?
Selling vs. Buying: A Marketing Wake-up Call | Rocket Watcher Product Marketing for Startups on 6 Steps to Better Content Marketing
Sweta Patel on Influencers Suck
Content Formula on Influencers Suck
camiloolea on Influencers Suck
frank goertzen on Your Startup Needs a Website (even if your product isn’t ready yet)
Karri Carlson on Influencers Suck
cindyalvarez on Your Startup Needs a Website (even if your product isn’t ready yet)
ubervu on Influencers Suck
Mike Damphousse on Influencers Suck
Joseph Burchett on Influencers Suck
Brand Narrative on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Dukky on Influencers Suck
Kate the Great on Influencers Suck
Katherine M. Gordon on Influencers Suck
Megan Leap on Influencers Suck
Briana Malmstrom on Influencers Suck
ALBERTO MARQUEZ on Influencers Suck
Sharon Mostyn on Influencers Suck
CB Whittemore on Influencers Suck
Guillermo Idanez on Influencers Suck
Kat Gordon on Influencers Suck
Michael E. Rubin on Influencers Suck
Briana Malmstrom on Influencers Suck
Briana Malmstrom on Influencers Suck
Bill Conn on Influencers Suck
Ann Handley on Influencers Suck
JasonBall_GoodPeople on Your Startup Needs a Website (even if your product isn’t ready yet)
aprildunford on Influencers Suck
laura on Your Startup Needs a Website (even if your product isn’t ready yet)
laura moreno on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Keats on Your Startup Needs a Website (even if your product isn’t ready yet)
squidge on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Wallace on Influencers Suck
Justin Vincent on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Lee Wallace on Influencers Suck
Tom Vanlerberghe on Influencers Suck
It’s all in the build-up on Influencers Suck
Marisa Corser on 7 Rules for Perfect Press Releases
Deva Sidhai on Influencers Suck
Chris Berger on 7 Rules for Perfect Press Releases
Breanna Hughes - It’s Not Just About Your Klout on Influencers Suck
Cheryl Hilpert on 7 Rules for Perfect Press Releases
Shanta R. Nathwani on Influencers Suck
Anne Deeter Gallaher on 7 Rules for Perfect Press Releases
FusionMktgPartners on 7 Rules for Perfect Press Releases
Christine Crandell on 7 Rules for Perfect Press Releases
Shane Lennon on Your Startup Needs a Website (even if your product isn’t ready yet)
Tech news (BOT) on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Badera on Your Startup Needs a Website (even if your product isn’t ready yet)
John Bloebaum on Your Startup Needs a Website (even if your product isn’t ready yet)
Ram Vijapurapu on Your Startup Needs a Website (even if your product isn’t ready yet)
eBot on Your Startup Needs a Website (even if your product isn’t ready yet)
Hacker News on Your Startup Needs a Website (even if your product isn’t ready yet)
palakjain on Twitter: Is Marketing Doing it Wrong?
Betaspring on Your Startup Needs a Website (even if your product isn’t ready yet)
hkrnws on Your Startup Needs a Website (even if your product isn’t ready yet)
Brent Kobayashi on Influencers Suck
Angie Kramer on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Anne-Sophie Robert on Influencers Suck
[Enikao] on Influencers Suck
Sales 2.0 Network on Influencers Suck
Ilya Bagrak on Influencers Suck
Aerin Guy on Product Marketing & Social Media Skills: Talk is Cheap
Philippe Ameline on Influencers Suck
Laura Klein on Influencers Suck
Serg Ivashkin on Influencers Suck
April Dunford on Influencers Suck
Johnny Jiang on Influencers Suck
Amanda Maksymiw on Influencers Suck
jeannie mcpherson on Influencers Suck
Chris Eh Young on Influencers Suck
Marcos Christensen on Influencers Suck
Fred on Influencers Suck
aprildunford on Influencers Suck
NICOLAS on Influencers Suck
Sandy Wakeling on Influencers Suck
Fred on Influencers Suck
Sean @ BE on Influencers Suck
Doreen Iannuzzi on Influencers Suck
jesusguevarauto on Influencers Suck
Laura Corvalán on Influencers Suck
Mariano Amartino on Influencers Suck
Ricardo Shuree on Influencers Suck
Rafael Pereira on Influencers Suck
SabrinaCote on Influencers Suck
Pedro Valente on Influencers Suck
Loic Le Meur on Influencers Suck
Barbara French on Influencers Suck
C Todd Lombardo on Influencers Suck
Ludvik + Partners on Influencers Suck
Craig Daitch on Influencers Suck
Aleksandra Stalmach on Influencers Suck
Mandy Kaur on Influencers Suck
Tim Johnson on Influencers Suck
aprildunford on Influencers Suck
Ajit Khubani on Influencers Suck
Randy Matheson on Influencers Suck
Tim Johnson on Influencers Suck
Joanne Haywood on How Do CMOs Define Product Marketing?
Nelson Pratt on Influencers Suck
William Myrhang on Influencers Suck
Derek Fine on Influencers Suck
Foundora on Influencers Suck
Sky McElroy on Influencers Suck
Penny Curtis on Influencers Suck
Lee Dale on Influencers Suck
mstory123 on Influencers Suck
J-J-Jason on Influencers Suck
Erin Bury on Influencers Suck
aprildunford on Influencers Suck
Brett Petersel on Influencers Suck
shariya on Influencers Suck
Rannie Turingan on Influencers Suck
Amrita Mathur on Influencers Suck
Produktmanager Blog on Influencers Suck
Chris on Influencers Suck
Hawley Dunbar on Influencers Suck
Tammy Nienaber on Influencers Suck
Hana Abaza on Influencers Suck
breanna hughes on Influencers Suck
James Howe on Influencers Suck
SoftCity on Influencers Suck
aprildunford on Influencers Suck
calliemiller on Influencers Suck
Jacki Yovanoff on Influencers Suck
Jas on Influencers Suck
Mark Kuznicki on Influencers Suck
Mr. Banning on Influencers Suck
Padmaja Nagarur on Influencers Suck
kerry morrison on Influencers Suck
Sandy Avvari on Influencers Suck
Rob Tyrie on Influencers Suck
cōjent. marketing on Influencers Suck
My Positive Change on Influencers Suck
Tim Johnson on Influencers Suck
Kevin Richard on Influencers Suck
Tim Johnson on Influencers Suck
The Social CMO on Influencers Suck
Marie Ainey on Influencers Suck
Joey Strawn on Influencers Suck
Adele McAlear on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
April Dunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Danny Brown on Influencers Suck
Breanna Hughes on Influencers Suck
Benedict Lau on Influencers Suck
Saul Colt on Influencers Suck
Evelyn Chiu on Influencers Suck
Ryan Coleman on Influencers Suck
David Lifson on Influencers Suck
GJA communications on Influencers Suck
Shannon S on Influencers Suck
SarahPrevette on Influencers Suck
Sean Shapcott on Influencers Suck
Kerry on Influencers Suck
Dalia Asterbadi on Influencers Suck
Alex on Influencers Suck
Faisal on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Chrissy Chrzan on Influencers Suck
Jesse Hirsh on Influencers Suck
Kevin on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Kerry on Influencers Suck
Jeroen Unger on Influencers Suck
Scott Hepburn on Influencers Suck
Laban Roomes on Influencers Suck
Eden Spodek on Influencers Suck
Adele McAler on Influencers Suck
Rochelle Latinsky on Influencers Suck
Scott Stratten on Influencers Suck
Tsar Kasim on Influencers Suck
aprildunford on Influencers Suck
Duane Brown on Influencers Suck
Jonathan Beech on Influencers Suck
Scott Hepburn on Influencers Suck
Influencer Marketing is Hard | Rocket Watcher Product Marketing for Startups on Beta Applies to Messaging Too: Rogers On Demand Online
marco_fisbhen on A New Marketing Framework
Holger Schulze on Content Marketing and “Trusted Advisors”
Stephanie Tilton on Content Marketing and “Trusted Advisors”
Mark Delfeld on Product Marketing: Increasingly Important
Thomas Sanchez on Twitter: Is Marketing Doing it Wrong?
aprildunford on Product Marketing: Increasingly Important
aprildunford on Content Marketing and “Trusted Advisors”
Lisa Ann Schreier on Selling vs. Buying: A Marketing Wake-up Call
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Johanna Hoffmann on Crafting Simple Value Statements
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Favorite Product Management Posts Jannuary 2010 | A Random Jog on Everything You Say Matters
Simon on Looking for the Winner when Markets Collide
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Douglas Bachelor on Crafting Simple Value Statements
George Hennessy on Crafting Simple Value Statements
Paul Philp on Crafting Simple Value Statements
Steve Wirz on Buzzwords and Why We Can’t Stop Using Them
Maria Pontikis on Everything You Say Matters
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Mark Belchetz on Everything You Say Matters
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Stephanie Tilton on Crafting Simple Value Statements
Elaine Chen on Crafting Simple Value Statements
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Amrita on Crafting Simple Value Statements
aprildunford on Pre-Launch Marketing for Stealthy Startups
aprildunford on Crafting Simple Value Statements
aprildunford on Crafting Simple Value Statements
sixfour on Crafting Simple Value Statements
Jonathan on Crafting Simple Value Statements
Laura Hungerford on Pre-Launch Marketing for Stealthy Startups
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Matt Fitzpatrick on Buzzwords and Why We Can’t Stop Using Them
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Chris Boothe on Crafting Simple Value Statements
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Roger L. Cauvin on Crafting Simple Value Statements
Cori Padgett on Crafting Simple Value Statements
barrygay on Buzzwords and Why We Can’t Stop Using Them
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barbaragnelson on Beta as a Product Marketing Exercise
Sandy Hawke on Can You Tell Me What You Do?
Darrin Johnson on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Paul Marshall (@ceomarshall) on Buzzwords and Why We Can’t Stop Using Them
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Kevin McIntosh on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Beta as a Product Marketing Exercise
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Stewart Rogers on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Doug Johnson on Beta as a Product Marketing Exercise
April Dunford on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Beta as a Product Marketing Exercise
Robert Geller on Pre-Launch Marketing for Stealthy Startups
Geoffrey Anderson on Beta as a Product Marketing Exercise
aprildunford on Buzzwords and Why We Can’t Stop Using Them
David Spinks on Buzzwords and Why We Can’t Stop Using Them
Len Lipkin on Beta as a Product Marketing Exercise
aprildunford on Do You Act Like Your Slogan?
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Matt Nelson on Do You Act Like Your Slogan?
Geoffrey Anderson on Beta as a Product Marketing Exercise
Rob Tyrie on Take the Survey
Michael G. Cohen on Take the Survey
Tyler Willis on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Chris Boothe on Beta as a Product Marketing Exercise
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Len on Beta as a Product Marketing Exercise
Lauren N Ingram on Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”
Dave on Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”
Sophie Bifield on Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”
Joan Eve on Take the Survey
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April Dunford on Product/Market fit and Market/Product fit
Lynn Pina on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Internmatch Team on Startups and The Vision Thing
Darrin Johnson on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Ann Holman on Startups and The Vision Thing
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Dan Martell on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Claudio Carnino on Market Sizing for Startups – Get Real!
Claudio Carnino on Market Sizing for Startups – Get Real!
Daily Digest for January 10th | My Blog on Finding First Customers
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Therese on Pre-Launch Marketing for Stealthy Startups
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Darrin Johnson on Market Sizing for Startups – Get Real!
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Andrew on Pre-Launch Marketing for Stealthy Startups
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David Crow on Android and Google and Branding
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Katherine Hoppe on A Skeptic’s Guide to Social Media Press Releases
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Janet Thaeler on A Skeptic’s Guide to Social Media Press Releases
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jon gatrell on Do You Act Like Your Slogan?
Jen Kuhn on Do You Act Like Your Slogan?
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Pphilp on Android and Google and Branding
Ola Fagbohun on The Importance of Storytelling in Marketing
April Dunford on Android and Google and Branding
Dr. Jim Anderson on Android and Google and Branding
sidnay on Android and Google and Branding
Explore Media on The Importance of Storytelling in Marketing
Explore Media on The Importance of Storytelling in Marketing
Traci Pearson on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Android and Google and Branding
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Carl on Android and Google and Branding
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April Dunford on Android and Google and Branding
April Dunford on Android and Google and Branding
Jenny on Android and Google and Branding
Randy Eckler on Android and Google and Branding
Mark Harai on Android and Google and Branding
Tony Wilson on I’m the #1 PM Blogger!
Rommel C. Caibal on Do You Act Like Your Slogan?
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April Dunford on Do You Act Like Your Slogan?
David Locke on Do You Act Like Your Slogan?
Liliana Milano on Social Media: Just Another Marketing Channel?
Clear2Go on I’m Donating Dinner to Wikipedia
Dish Honcho on Beta Applies to Messaging Too: Rogers On Demand Online
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Peter Hanschke on I’m the #1 PM Blogger!
April Dunford on I’m the #1 PM Blogger!
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Traci Pearson on Can You Tell Me What You Do?
Kenneth Cheung on Follow. Forget. Fail. Why 3 Word Taglines Suck
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Manager Guru on Trafcom News Podcast: Product Management and Social Media
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Sigrid Hauer on The Importance of Storytelling in Marketing
Sigrid Hauer on The Importance of Storytelling in Marketing
Stephanie Tilton on The Importance of Storytelling in Marketing
Traci Pearson on The Importance of Storytelling in Marketing
Cust Ref Knowledge on The Importance of Storytelling in Marketing
Walt Yates on The Importance of Storytelling in Marketing
Trey Pennington on The Importance of Storytelling in Marketing
Community Roundtable on Can B2B Products be “Social Objects”?
Kent Huffman on Marketing Lessons from Foursquare
Lilian Mahoukou on Can B2B Products be “Social Objects”?
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Rob Tyrie on Marketing Lessons from Foursquare
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AlexBewley on Can B2B Products be “Social Objects”?
April Dunford on Marketing Lessons from Foursquare
Peter Hanschke on Marketing Lessons from Foursquare
onproductmanagement.net on Follow. Forget. Fail. Why 3 Word Taglines Suck
onproductmanagement.net on Collateral Damage: Building a Content Plan
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John Caddell on Marketing Lessons from Foursquare
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Trevor Stafford on Marketing Lessons from Foursquare
Adam Bullied on Can B2B Products be “Social Objects”?
April Dunford on Can B2B Products be “Social Objects”?
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April Dunford on Can B2B Products be “Social Objects”?
Stephanie Tilton on Can B2B Products be “Social Objects”?
April Dunford on Can B2B Products be “Social Objects”?
Ujwal Arkalgud on Can B2B Products be “Social Objects”?
Paul Philp on Can B2B Products be “Social Objects”?
Tim Johnson on Can B2B Products be “Social Objects”?
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Tim Johnson on Can B2B Products be “Social Objects”?
Leila Page on Winning is Fun – Why Companies Should Give Awards
Damien Stolarz on VC Pitch Template
April Dunford on Microsoft and the Market for “Everything”
Andreas Rudolph on Microsoft and the Market for “Everything”
April Dunford on Microsoft and the Market for “Everything”
The Presentationist on Microsoft and the Market for “Everything”
Elaine Chen on Microsoft and the Market for “Everything”
Elaine Chen on Can You Tell Me What You Do?
Mark Harai on Microsoft and the Market for “Everything”
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Paul Philp on Microsoft and the Market for “Everything”
Paul Philp on Microsoft and the Market for “Everything”
Bilal Jaffery on Microsoft and the Market for “Everything”
April Dunford on Microsoft and the Market for “Everything”
bob corrigan on Microsoft and the Market for “Everything”
April Dunford on Microsoft and the Market for “Everything”
Paul Philp on Microsoft and the Market for “Everything”
Andreas Rudolph on Collateral Damage: Building a Content Plan
April Dunford on Collateral Damage: Building a Content Plan
My boss is a Flintstone on Collateral Damage: Building a Content Plan
Donna Papacosta on Follow. Forget. Fail. Why 3 Word Taglines Suck
Shanta R. Nathwani on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Rob Tyrie (www.nexj.com) on Follow. Forget. Fail. Why 3 Word Taglines Suck
John Stewart on Follow. Forget. Fail. Why 3 Word Taglines Suck
Keke Yuan on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Jen Barron on Follow. Forget. Fail. Why 3 Word Taglines Suck
David Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
Scribnia Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
Alex Sirota on I’ll Take a Bold: The Starbucks Via Launch
PR - Product Mgmt. on Upcoming: MeshMarketing and ProductCamp
D on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
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Paul Philp on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Alan on I’ll Take a Bold: The Starbucks Via Launch
bob corrigan on I’ll Take a Bold: The Starbucks Via Launch
Erin bury on I’ll Take a Bold: The Starbucks Via Launch
Ukulele JJ on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Cloud Computing and Marketing Hype
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Alistair Morton on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Peter Hanschke on I’ll Take a Bold: The Starbucks Via Launch
Amrita on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Upcoming: MeshMarketing and ProductCamp
Christine @davoscorp on Upcoming: MeshMarketing and ProductCamp
Donna Papacosta on Upcoming: MeshMarketing and ProductCamp
Connie Crosby on Spam is not Marketing
April Dunford on Upcoming: MeshMarketing and ProductCamp
April Dunford on Upcoming: MeshMarketing and ProductCamp
Paul Young on Upcoming: MeshMarketing and ProductCamp
Scott Sehlhorst on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Enterprise Software Pilots in a Social Age
April Dunford on Enterprise Software Pilots in a Social Age
Ed Cawthorne on Enterprise Software Pilots in a Social Age
PR - Product Mgmt. on Spam is not Marketing
Stephanie Tilton on Enterprise Software Pilots in a Social Age
April Dunford on Rocket Watcher a Top Product Management Blog
Leon Katsnelson on Rocket Watcher a Top Product Management Blog
Paul on Enterprise Software Pilots in a Social Age
Paul on Enterprise Software Pilots in a Social Age
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Vincent Sortino on Enterprise Software Pilots in a Social Age
April Dunford on Enterprise Software Pilots in a Social Age
Larissa Gaston on Enterprise Software Pilots in a Social Age
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April Dunford on Enterprise Software Pilots in a Social Age
Justin on Enterprise Software Pilots in a Social Age
Paolo Bolpet on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Tim Johnson on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Spam is not Marketing
Geo Perdis on Spam is not Marketing
Jason Scott on Spam is not Marketing
Mark Harai on Spam is not Marketing
Steve Matthews on Spam is not Marketing
April Dunford on Spam is not Marketing
April Dunford on Spam is not Marketing
Steve Matthews on Spam is not Marketing
Bilal Jaffery on Spam is not Marketing
Steve Matthews on Spam is not Marketing
Kevin on Spam is not Marketing
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jason Miceli on The Elevator Rant: A Prelude to a Value Proposition
m_olschewski on Value Propositions 101
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jennifer Doctor on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
londonink@yahoo.com on The Elevator Rant: A Prelude to a Value Proposition
Saeed Khan on The Elevator Rant: A Prelude to a Value Proposition
Kent Huffman on Market Sizing for Startups – Get Real!
Scott Gilbert on Rocket Watcher a Top Product Management Blog
Thomas Fuchs-Martin on Rocket Watcher a Top Product Management Blog
Scott Gilbert on Rocket Watcher a Top Product Management Blog
Thomas Fuchs-Martin on Rocket Watcher a Top Product Management Blog
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Scott Sehlhorst on Rocket Watcher a Top Product Management Blog
Kurt on Rocket Watcher a Top Product Management Blog
April Dunford on Rocket Watcher a Top Product Management Blog
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meshwrite.blogspot.com on Rocket Watcher a Top Product Management Blog
April Dunford on Rocket Watcher a Top Product Management Blog
Graham Joyce on Rocket Watcher a Top Product Management Blog
Adam Bullied on Market Sizing for Startups – Get Real!
Adam Bullied on Market Sizing for Startups – Get Real!
Sana N Choudary on Market Sizing for Startups – Get Real!
Ed Loessi on Market Sizing for Startups – Get Real!
April Dunford on Market Sizing for Startups – Get Real!
April Dunford on Market Sizing for Startups – Get Real!
Prasanna on Market Sizing for Startups – Get Real!
josh duncan on Market Sizing for Startups – Get Real!
Lincoln Murphy on Market Sizing for Startups – Get Real!
Mara Krieps on Finding First Customers
Andreas Rudolph on Please take my Free for Free (really)
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Daniel Patricio on Please take my Free for Free (really)
April Dunford on Please take my Free for Free (really)
April Dunford on Please take my Free for Free (really)
nate on Please take my Free for Free (really)
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Clear2Go on Please take my Free for Free (really)
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nate on Please take my Free for Free (really)
April Dunford on Please take my Free for Free (really)
Len on Please take my Free for Free (really)
Morten Emery on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Andrew Cox on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
josh duncan on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
David Crow on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Kurt on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on Guy Kawasaki, Alltop and Why Twitter Makes me Cooler than You
April Dunford on Finding First Customers
David Spinks on Finding First Customers
Al on Google Chrome OS: Dissecting A Great Marketing Announcement
Beth Mann on Google Chrome OS: Dissecting A Great Marketing Announcement
April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
Christine @davoscorp on Google Chrome OS: Dissecting A Great Marketing Announcement
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Dave Daniels on Google Chrome OS: Dissecting A Great Marketing Announcement
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David Daniels on Google Chrome OS: Dissecting A Great Marketing Announcement
Mark Graham on Google Chrome OS: Dissecting A Great Marketing Announcement
April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
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April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
Rob Kenedi on Google Chrome OS: Dissecting A Great Marketing Announcement
Chen on Can You Tell Me What You Do?
Dave Tucker on A Skeptic’s Guide to Social Media Press Releases
Jim Holland on Looking for the Winner when Markets Collide
Saeed Khan on VC Pitch Template
Stephanie Tilton on VC Pitch Template
Roger L. Cauvin on VC Pitch Template
April Dunford on VC Pitch Template
Roger L. Cauvin on VC Pitch Template
Mark Harai on VC Pitch Template
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Jim Holland on VC Pitch Template
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April Dunford on VC Pitch Template
Rob Tyrie on VC Pitch Template
April Dunford on Looking for the Winner when Markets Collide
John on Looking for the Winner when Markets Collide
April Dunford on Looking for the Winner when Markets Collide
April Dunford on Looking for the Winner when Markets Collide
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