Lipstick on the Enviropig: A Tale of Messaging and Manure
If you tell people something is great and make sure not to talk about any of the risks or downsides of your product people will believe you, right?
Commentary
Blackberry vs. iPhone on CBC’s The National
Here’s a clip of me talking about my Blackberry on CBC’s The National. I talk about why I’m not using the iPhone and get to say the word “fart” on Canadian national TV.
Marketing, Lying and the iPhone 4
The recent issues with the iPhone 4 have ignited a debate about whether or not Apple lied to consumers. In the end it doesn’t matter because the damage is done. Rebuilding trust with consumers is difficult and expensive.
Is Facebook More Important Than Google?
Mark Zuckerberg, Facebook’s founder and CEO made a series of announcements about “Open Graph” which may result in a huge change in the way we experience the internet and a serious threat to Google.
Presentation Skills: Lessons Learned from SXSW
I was at South by Southwest Interactive the past few days and got to watch a lot of people present. Some like Clay Shirky and Gary Vaynerchuk were seasoned presenters, others were folks presenting as part of a panel or interactive “core conversation” that had less experience presenting in front of large groups. Here’s a bit of what I took away about how to give a better presentation.
Business Lessons from John Mayer and Google Buzz
What do John Mayer and Google Buzz product managers have in common? They’re both having a rough couple of weeks. It struck me that there were some common themes between the two incidents and business lessons to be learned. Not really but it’s my blog OK, and I always wanted to write a post about John Mayer and Google.
The Google Superbowl Ad: Why Now?
Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?
Android and Google and Branding
Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.
Marketing Lessons from Foursquare
Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.
Microsoft and the Market for “Everything”
Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?