Commentary

Presentation Skills: Lessons Learned from SXSW

I was at South by Southwest Interactive the past few days and got to watch a lot of people present. Some like Clay Shirky and Gary Vaynerchuk were seasoned presenters, others were folks presenting as part of a panel or interactive “core conversation” that had less experience presenting in front of large groups. Here’s a bit of what I took away about how to give a better presentation.

Marketing Lessons from Foursquare

Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.