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Content MarketingMarketing

Is Your Marketing Content Worth Receiving?

B2BNN Newsdesk
By B2BNN Newsdesk
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The marketing content we used to create compared with what we are building now is vastly different.  Yesterday’s marketing content was about communicating, today it’s about building things that are useful.

The way it used to be

Early in my career as a product marketer, the keystone piece of content related to a product was the brochure. The purpose of the brochure was to communicate information about the product.  I remember brochures that listed technical specifications, key points of value, some description of the intended markets and quotes from some happy customers.  This brochure got used at events, trade shows, seminars, in sales meetings with customers and it lived in pdf format on our website.  It was general purpose, intended for any audience, anywhere, anytime.

Things are Different Now

The way marketers think about content is so different now.  Teaching prospects about our product has taken a backseat to creating content that useful to prospects.  When I say “useful” I mean it helps prospects in one of the following ways

  • It helps them understand different ways to solve a problem and which approach might be the right one for them
  • It teaches them how to be better at something and how experts might approach a particular task/problem
  • It shows them how other people or companies in similar situations have approached a problem and what the results were
  • It explains a new trend or technology that’s confusing
  • It helps them connect to other people who have similar problems

The content we are creating now is less and less about our products and services (at least not directly) and more and more about giving prospects something that is useful to them.  Valeria Maltoni at ConversationAgent calls this “making something worth recieving” which I think is a great way to think about it.

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42 COMMENTS

  3. The “shows them how other people…” message seems like traditional marketing – helping (some) people overcome buying objections by providing anecdotal evidence that this is the right solution.

    Alternately, I could view it the way they describe in _Nudge_ – that “knowing” that other people use something makes you more likely to use it.

    I do like the others, though. Challenge is in providing value, for example, providing information about a solution (that is NOT your product) for people for whom there is a better solution.

    @sehlhorst

    • Hi Scott – thanks for the comment.
      I was actually thinking more about case study type content where you are describing how a particular company or person approached a problem, what they did to get around it and what the specific results were. We’ve been doing case studies since the dawn of time of course, but it’s more about sharing the process that the company went through and showing the total ecosystem of the solution (not just – things were bad and then they used our stuff and now things are good!).
      April

      • Cool – I guess it is an “eye of the beholder” thing. If you’re providing data that helps someone solve their problem – GOOD. If you’re providing “data” that helps people see how your product solves their problem – nothing new.

        Thanks for the clarification!

        @sehlhorst

        • Exactly! That’s exactly it – the focus is not on teaching people things about your product, but rather on giving folks things that help them do what they need to do.
          Thanks!
          April

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Software Marketing Tweetables - 9 January 2012 | Smart Software Marketing on Pitching to Bloggers (and Journalists) – Tips for Startups
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Whitney Van Cleave on Startup Launch Marketing
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Dennis Shiao on Startup Launch Marketing
Dennis Shiao on Startup Launch Marketing
Akshay Arabolu on Startup Launch Marketing
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Elaine Chen on Startup Launch Marketing
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Janet Aronica on Startup Launch Marketing
aprildunford on Your Puny Marketing Budget is a Weapon
Joe Chernov on Startup Launch Marketing
Sam on Your Puny Marketing Budget is a Weapon
i-promote.eu on Customer Retention: 7 Ideas for Marketers
Walter Elie Timothee on Customer Retention: 7 Ideas for Marketers
Jason Broadhurst on Customer Retention: 7 Ideas for Marketers
abdul muhammad II on Customer Retention: 7 Ideas for Marketers
Heather Payne on A Startup Marketing Framework (Version 2)
links for 2011-06-26 | Bare Identity on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on How B2B Product Marketing is Different from B2C
Norm@Quarry on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on Your Puny Marketing Budget is a Weapon
Julie Fogg on Why You Can’t Market like Apple (or Why Marketing is Hard)
Michele Linn on Customer Retention: 7 Ideas for Marketers
Tobias Nilsson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lori Witzel on Your Puny Marketing Budget is a Weapon
Jerome Gentolia on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Marketing Tactics vs. Strategy: Striking a Balance
Kris McGlone on Marketing Tactics vs. Strategy: Striking a Balance
syl on Customer Retention: 7 Ideas for Marketers
Prashant on “My Friends” is not a Market Segment
Teresa Lawlor on Why You Can’t Market like Apple (or Why Marketing is Hard)
Colin Kemp on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on Startups Vs. Big Companies – Mind the Gap
Mad Hatter Tech on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jan Petroons on A Startup Marketing Framework (Version 2)
founderlessons on Should A Startup Hire a PR Agency?
Antonio Matarranz on Why You Can’t Market like Apple (or Why Marketing is Hard)
Conversis Marketing on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Johnson on Why You Can’t Market like Apple (or Why Marketing is Hard)
terrinopp on Should A Startup Hire a PR Agency?
Smart Soft Market on Why You Can’t Market like Apple (or Why Marketing is Hard)
FounderLY on Should A Startup Hire a PR Agency?
John Bergquist on Should A Startup Hire a PR Agency?
Knock Twice on Should A Startup Hire a PR Agency?
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Sara Huth on Should A Startup Hire a PR Agency?
Greg Meyer on Why You Can’t Market like Apple (or Why Marketing is Hard)
Staney Varghese on Why You Can’t Market like Apple (or Why Marketing is Hard)
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
Yell on 3 Startup Branding Mistakes
William Myrhang on Why You Can’t Market like Apple (or Why Marketing is Hard)
Larry McKeogh on Why You Can’t Market like Apple (or Why Marketing is Hard)
Geoffrey Anderson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Atlantic Creative on The Importance of Storytelling in Marketing
Kenneth Cheung on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Collins on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Bird on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lyra McKee on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Locke on Why You Can’t Market like Apple (or Why Marketing is Hard)
Aerin Guy on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Prashant on Customer Retention: 7 Ideas for Marketers
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jason Dea on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Should A Startup Hire a PR Agency?
Ricky Yean on Should A Startup Hire a PR Agency?
aprildunford on Segmentation – Easy Ways to Get Started
Smart Ideas Design on Customer Retention: 7 Ideas for Marketers
Paul Veugen on Customer Retention: 7 Ideas for Marketers
Karen Correia on Customer Retention: 7 Ideas for Marketers
Teague Hopkins on “My Friends” is not a Market Segment
Lyly Lepinay on Customer Retention: 7 Ideas for Marketers
Subraya Mallya on Segmentation – Easy Ways to Get Started
aprildunford on How B2B Product Marketing is Different from B2C
Suresh on How B2B Product Marketing is Different from B2C
Su-Laine Yeo on How B2B Product Marketing is Different from B2C
Jerry Silver on How B2B Product Marketing is Different from B2C
Yusuf Demiroğlu on Customer Retention: 7 Ideas for Marketers
Antonio Moreno on Customer Retention: 7 Ideas for Marketers
Marketing Guy on Customer Retention: 7 Ideas for Marketers
Colleen Doyle on 7 Rules for Perfect Press Releases
park sun joo on The Importance of Storytelling in Marketing
JohnnyRebel on I’ll Take a Bold: The Starbucks Via Launch
Hoover's on Customer Retention: 7 Ideas for Marketers
ClearEdge Marketing on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Andrew Wahl on Customer Retention: 7 Ideas for Marketers
Laura Balcom on “My Friends” is not a Market Segment
gil @ blueclock on “My Friends” is not a Market Segment
Jerome Gentolia on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
Nathan Yerian on Customer Retention: 7 Ideas for Marketers
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
jwatton on Customer Retention: 7 Ideas for Marketers
Joe Chernov on Customer Retention: 7 Ideas for Marketers
Patrick Schuerer on Customer Retention: 7 Ideas for Marketers
Link dump for June 10th | The Queue Incorporated on A Startup Marketing Framework (Version 2)
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
B2B Buzz on Customer Retention: 7 Ideas for Marketers
Leo Borges on Customer Retention: 7 Ideas for Marketers
bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
Jerome Gentolia on Customer Retention: 7 Ideas for Marketers
David Horne on Customer Retention: 7 Ideas for Marketers
aprildunford on How B2B Product Marketing is Different from B2C
Thijs Albers on Customer Retention: 7 Ideas for Marketers
Ramon on A Startup Marketing Framework (Version 2)
Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
Yoshimi Digital on A Startup Marketing Framework (Version 2)
catch_down on A Startup Marketing Framework (Version 2)
Startuped on A Startup Marketing Framework (Version 2)
QGM Now on Customer Retention: 7 Ideas for Marketers
Mike Schinkel on Customer Retention: 7 Ideas for Marketers
Kathy Ferreira on Your Puny Marketing Budget is a Weapon
Jason Yip on Customer Retention: 7 Ideas for Marketers
Tim Ryan on Customer Retention: 7 Ideas for Marketers
Jacel Egan on Customer Retention: 7 Ideas for Marketers
Peter Thomas on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Antonio Matarranz on Customer Retention: 7 Ideas for Marketers
Conversis Marketing on Customer Retention: 7 Ideas for Marketers
DAEDALUS S.A. on Customer Retention: 7 Ideas for Marketers
Gabriela Dias Moura on Customer Retention: 7 Ideas for Marketers
Eric Santos on Customer Retention: 7 Ideas for Marketers
Stephanie Tilton on Customer Retention: 7 Ideas for Marketers
Tim Johnson on “My Friends” is not a Market Segment
Amrita Chandra on Customer Retention: 7 Ideas for Marketers
Sequentia Environics on Customer Retention: 7 Ideas for Marketers
Becca Fieler on Customer Retention: 7 Ideas for Marketers
David Nault on 7 Rules for Perfect Press Releases
Saaya Y. on “My Friends” is not a Market Segment
Geoffrey Anderson on Customer Retention: 7 Ideas for Marketers
HN Firehose on Customer Retention: 7 Ideas for Marketers
Raul Ramirez ✔ on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Sharon Bright on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
Doug Johnson on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
Jon Jones on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on “My Friends” is not a Market Segment
Glen Gilmore, Esq. on How B2B Product Marketing is Different from B2C
aprildunford on “My Friends” is not a Market Segment
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
Jerome Gentolia on Politics in Startups vs. Big Companies
Jerome Gentolia on Your Startup Tagline is Anti-Social
Carol Kollm on A Startup Marketing Framework (Version 2)
Paul Veugen on “My Friends” is not a Market Segment
barbaragnelson on “My Friends” is not a Market Segment
Olaf Kowalik on “My Friends” is not a Market Segment
NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
Vuk Trifkovic on “My Friends” is not a Market Segment
loucaspapa on “My Friends” is not a Market Segment
Clue on “My Friends” is not a Market Segment
Ken Rutsky on “My Friends” is not a Market Segment
Verify on “My Friends” is not a Market Segment
Jason Yip on “My Friends” is not a Market Segment
Joshua Duncan on “My Friends” is not a Market Segment
Dorri on Your Puny Marketing Budget is a Weapon
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Olivier Delangre on “My Friends” is not a Market Segment
Xavier Serret on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
Ramon Suarez on “My Friends” is not a Market Segment
Maple Butter Blog on Your Puny Marketing Budget is a Weapon
Centercode on “My Friends” is not a Market Segment
Mark McCarrell on “My Friends” is not a Market Segment
Hacker News on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Olumide Soyombo on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
April Dunford on “My Friends” is not a Market Segment
@clintonk on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Geoffrey Anderson on “My Friends” is not a Market Segment
Geoffrey Anderson on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Steve on “My Friends” is not a Market Segment
Edmee Roche on Your Puny Marketing Budget is a Weapon
» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
Jessica Obermayer on Your Puny Marketing Budget is a Weapon
The Beauty Of Small Marketing Budgets | Bailey WorkPlay :: Marketing & Customer Experience on Your Puny Marketing Budget is a Weapon
Bill Godwin on Your Puny Marketing Budget is a Weapon
Brad LeBlanc on Your Puny Marketing Budget is a Weapon
Justin on Your Puny Marketing Budget is a Weapon
Dan Martell on Your Puny Marketing Budget is a Weapon
Alexandre PILLON on Your Puny Marketing Budget is a Weapon
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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@yhtkunyritys on Your Puny Marketing Budget is a Weapon
Ramon Suarez on Your Puny Marketing Budget is a Weapon
TruckerDeluxe on Does Your Startup Need a Rockstar Marketer or a B Player?
Ramon Suarez on Your Puny Marketing Budget is a Weapon
Shanz on Your Startup Tagline is Anti-Social
Michele Ruiz on Your Puny Marketing Budget is a Weapon
Sands Media LLC on Your Puny Marketing Budget is a Weapon
Deb Hagen-Lukens on Your Puny Marketing Budget is a Weapon
» A Startup Marketing Framework (Version 2) | StartupNorth on 6 Steps to Better Content Marketing
» A Startup Marketing Framework (Version 2) | StartupNorth on Value Propositions 101
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» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
Steve Johnson on Your Puny Marketing Budget is a Weapon
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Paul Veugen on Your Puny Marketing Budget is a Weapon
Olaf Kowalik on Your Puny Marketing Budget is a Weapon
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Clinton Skakun on Your Puny Marketing Budget is a Weapon
John Matson on Your Puny Marketing Budget is a Weapon
April Dunford on Your Puny Marketing Budget is a Weapon
Martin Soorjoo on Your Puny Marketing Budget is a Weapon
Jürgen Messing on Your Puny Marketing Budget is a Weapon
Martin Soorjoo on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Giles Farrow on Your Puny Marketing Budget is a Weapon
Michael Ray Hopkin on Your Puny Marketing Budget is a Weapon
Amrita Chandra on Your Puny Marketing Budget is a Weapon
Penn Hoyt on Your Puny Marketing Budget is a Weapon
Aaron Ayer on Your Puny Marketing Budget is a Weapon
Geoffrey Anderson on Your Puny Marketing Budget is a Weapon
Bill Bliss on Your Puny Marketing Budget is a Weapon
Chris Bailey on Your Puny Marketing Budget is a Weapon
Jason Dea on Your Puny Marketing Budget is a Weapon
Joshua Duncan on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
aprildunford on A Product Marketing Case Study: Rypple
Aaron Ayer on Your Puny Marketing Budget is a Weapon
Jennifer Ricci on A Product Marketing Case Study: Rypple
Geoffrey Anderson on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Chris Bailey on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Jon Jones on Your Puny Marketing Budget is a Weapon
aprildunford on Your Puny Marketing Budget is a Weapon
Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
aprildunford on Politics in Startups vs. Big Companies
Geoffrey Anderson on Politics in Startups vs. Big Companies
Tilia Parks on Politics in Startups vs. Big Companies
April Dunford on Politics in Startups vs. Big Companies
HN Firehose on Politics in Startups vs. Big Companies
VeriCorder on Politics in Startups vs. Big Companies
John J. Salama on Politics in Startups vs. Big Companies
Andy Donovan on Politics in Startups vs. Big Companies
Erin Bury on Politics in Startups vs. Big Companies
Smart Soft Market on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
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aprildunford on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
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David Crow on Politics in Startups vs. Big Companies
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aprildunford on Politics in Startups vs. Big Companies
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Steve on Politics in Startups vs. Big Companies
aprildunford on Politics in Startups vs. Big Companies
Sanjay on Politics in Startups vs. Big Companies
Rachael Villicana on How B2B Product Marketing is Different from B2C
Lane Heckler on How B2B Product Marketing is Different from B2C
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Kaspars Jursons on The Importance of Storytelling in Marketing
Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
funnelholic on How B2B Product Marketing is Different from B2C
Joe Chernov on Does Your Startup Need a Rockstar Marketer or a B Player?
aprildunford on How B2B Product Marketing is Different from B2C
Bob Scheier on How B2B Product Marketing is Different from B2C
Jan Petroons on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Field on How B2B Product Marketing is Different from B2C
Jason Jacobsohn on How B2B Product Marketing is Different from B2C
Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
Stephanie Tilton on How B2B Product Marketing is Different from B2C
Snapper on 6 Pitch Lessons from the MIT Media Lab
Jonathan Drillings on How B2B Product Marketing is Different from B2C
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
Larry Porter on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Jason Dea on How B2B Product Marketing is Different from B2C
Simon on How B2B Product Marketing is Different from B2C
Fundoodata on How B2B Product Marketing is Different from B2C
Stefan on How B2B Product Marketing is Different from B2C
R&C CONSULTORES PYME on How B2B Product Marketing is Different from B2C
Martin Soorjoo on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Steve Valiquette on How B2B Product Marketing is Different from B2C
Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
Tim Kocher on How B2B Product Marketing is Different from B2C
Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
Jason Evanish on How B2B Product Marketing is Different from B2C
Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
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Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
Joshua Duncan on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
David Banks on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
Mike Civiello on How B2B Product Marketing is Different from B2C
Heather MacIntosh on How B2B Product Marketing is Different from B2C
Bill graham on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
Nigel on How B2B Product Marketing is Different from B2C
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Tim Johnson on How B2B Product Marketing is Different from B2C
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Rich Mironov on How B2B Product Marketing is Different from B2C
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Geoffrey Anderson on How B2B Product Marketing is Different from B2C
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Peter Hanschke on How B2B Product Marketing is Different from B2C
aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Scott Duncan on Does Your Startup Need a Rockstar Marketer or a B Player?
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Juliano Gimenez . . on Does Your Startup Need a Rockstar Marketer or a B Player?
Neil Penny on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Hanschke on Does Your Startup Need a Rockstar Marketer or a B Player?
April Dunford on Does Your Startup Need a Rockstar Marketer or a B Player?
Paul Young on Does Your Startup Need a Rockstar Marketer or a B Player?
Aaron on Should A Startup Hire a PR Agency?
VA Partners on Does Your Startup Need a Rockstar Marketer or a B Player?
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Snap Marketing | Website Design on Does Your Startup Need a Rockstar Marketer or a B Player?
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Barry Doctor on Does Your Startup Need a Rockstar Marketer or a B Player?
Jesse Noyes on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Ng on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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David Crow on Startups: 10 Reasons Customers Won’t Switch to Your Product
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aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
hntweets on Startups: 10 Reasons Customers Won’t Switch to Your Product
johnsontc on Startups: 10 Reasons Customers Won’t Switch to Your Product
Tim on Startups: 10 Reasons Customers Won’t Switch to Your Product
nspirenetwork on Startups: 10 Reasons Customers Won’t Switch to Your Product
Steve Johnson on Startups: 10 Reasons Customers Won’t Switch to Your Product
lauraklein on Startups: 10 Reasons Customers Won’t Switch to Your Product
kaarz on 3 Startup Branding Mistakes
jeromepineau on Startups: 10 Reasons Customers Won’t Switch to Your Product
brantcooper on Startups: 10 Reasons Customers Won’t Switch to Your Product
productmarketer on Startups: 10 Reasons Customers Won’t Switch to Your Product
Rich Mironov on Startups: 10 Reasons Customers Won’t Switch to Your Product
bdoctor on Startups: 10 Reasons Customers Won’t Switch to Your Product
aprildunford on Startups: 10 Reasons Customers Won’t Switch to Your Product
Kenneth Cheung on Startups: 10 Reasons Customers Won’t Switch to Your Product
theprodmgr on Startups: 10 Reasons Customers Won’t Switch to Your Product
Nick Van Weerdenburg on Startups: 10 Reasons Customers Won’t Switch to Your Product
tondinbanks on Startups: 10 Reasons Customers Won’t Switch to Your Product
pricingright on Startups: 10 Reasons Customers Won’t Switch to Your Product
theltexpress on Startups: 10 Reasons Customers Won’t Switch to Your Product
angela hlavka on Startups: 10 Reasons Customers Won’t Switch to Your Product
Linda Ockwell-Jenner on Startups: 10 Reasons Customers Won’t Switch to Your Product
Linda Ockwell-Jenner on Startups: 10 Reasons Customers Won’t Switch to Your Product
danieldirico on Startups: 10 Reasons Customers Won’t Switch to Your Product
Babeofbusiness on Startups: 10 Reasons Customers Won’t Switch to Your Product
reggstruyk on Startups: 10 Reasons Customers Won’t Switch to Your Product
startupnorth on Startups: 10 Reasons Customers Won’t Switch to Your Product
David Crow on Startups: 10 Reasons Customers Won’t Switch to Your Product
bolpet on 3 Startup Branding Mistakes
Sally Duda on Blackberry vs. iPhone on CBC’s The National
Foundora on How to Establish a Solid Marketing Foundation
sierrapropane on 3 Startup Branding Mistakes
Brian Redfield on 3 Startup Branding Mistakes
Joanna M. Robinson on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
aprildunford on Vote for this SXSW Content Marketing Panel
Bob Leonard on Vote for this SXSW Content Marketing Panel
Janet Ronson on Vote for this SXSW Content Marketing Panel
Amanda Liger on Vote for this SXSW Content Marketing Panel
Jon W on Vote for this SXSW Content Marketing Panel
AZMG.CA on 3 Startup Branding Mistakes
jeff ogden on Vote for this SXSW Content Marketing Panel
Junta42 / CMI on Vote for this SXSW Content Marketing Panel
Naeem Lakhani on 3 Startup Branding Mistakes
Filip Visic on 3 Startup Branding Mistakes
schelazzi on 3 Startup Branding Mistakes
Rahul Chaudhary on 3 Startup Branding Mistakes
AnferneeC on Vote for this SXSW Content Marketing Panel
Joe Pulizzi on Vote for this SXSW Content Marketing Panel
thenewkid on Vote for this SXSW Content Marketing Panel
John Warren on 3 Startup Branding Mistakes
Brian Redfield on 3 Startup Branding Mistakes
aprildunford on Vote for this SXSW Content Marketing Panel
Alexa Samuels on Vote for this SXSW Content Marketing Panel
April Dunford on Vote for this SXSW Content Marketing Panel
Christoph Atteneder on 3 Startup Branding Mistakes
Aaron Ball on 3 Startup Branding Mistakes
eBot on 3 Startup Branding Mistakes
panah on 3 Startup Branding Mistakes
aysha ali on 3 Startup Branding Mistakes
fgirodolle on 3 Startup Branding Mistakes
Jürgen Messing on 3 Startup Branding Mistakes
Jen on 3 Startup Branding Mistakes
aprildunford on Blackberry vs. iPhone on CBC’s The National
Hacker News on 3 Startup Branding Mistakes
James Harland on 3 Startup Branding Mistakes
Mark Schiefelbein on 3 Startup Branding Mistakes
Catherine Azzarello on 3 Startup Branding Mistakes
Mike Martonfi on Blackberry vs. iPhone on CBC’s The National
Betaspring on 3 Startup Branding Mistakes
Matt Hendrick on How to Establish a Solid Marketing Foundation
Sachin Agarwal on 3 Startup Branding Mistakes
cindyalvarez on 3 Startup Branding Mistakes
Peachtree by Sage on 3 Startup Branding Mistakes
C Todd Lombardo on 3 Startup Branding Mistakes
Brent F. Barrett on 3 Startup Branding Mistakes
Michael A. Jackson on 3 Startup Branding Mistakes
Collin Li on 3 Startup Branding Mistakes
Jody Shyllberg on 3 Startup Branding Mistakes
Hiten Shah on 3 Startup Branding Mistakes
Samtec Inc. on Blackberry vs. iPhone on CBC’s The National
April Dunford on 3 Startup Branding Mistakes
Tim Johnson on 3 Startup Branding Mistakes
ChristineR on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Christopher on 3 Startup Branding Mistakes
aprildunford on 3 Startup Branding Mistakes
Sarah Rees on 3 Startup Branding Mistakes
Ryan Eriksson on 3 Startup Branding Mistakes
i2i-management.com on 3 Startup Branding Mistakes
Markus Pettersson on 3 Startup Branding Mistakes
April Dunford on 3 Startup Branding Mistakes
Ian Service on Blackberry vs. iPhone on CBC’s The National
Carol Kollm on Infographics: 5 Tips for Product Marketers
Tim Collins on Blackberry vs. iPhone on CBC’s The National
GuruCorey on Blackberry vs. iPhone on CBC’s The National
Laura Upcott on Blackberry vs. iPhone on CBC’s The National
John Davey on Blackberry vs. iPhone on CBC’s The National
Leila Boujnane (CEO) on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Blackberry vs. iPhone on CBC’s The National
Tim Johnson on Value not Features – 2 Stories from the Trenches
Connie Crosby on Blackberry vs. iPhone on CBC’s The National
Melissa Smich on Blackberry vs. iPhone on CBC’s The National
April Dunford on Blackberry vs. iPhone on CBC’s The National
aprildunford on Value not Features – 2 Stories from the Trenches
Geoffrey Anderson on Value not Features – 2 Stories from the Trenches
Al on Value not Features – 2 Stories from the Trenches
A Marketing Message Extremely Not About You | RelevanceSells.com on Is Your Marketing Content Worth Receiving?
Ted Vinzani (mobile) on Selling vs. Buying: A Marketing Wake-up Call
Ajax Dorr on Selling vs. Buying: A Marketing Wake-up Call
Michelle Liro on Value not Features – 2 Stories from the Trenches
Antonio Espinoza on Value not Features – 2 Stories from the Trenches
Mel Carlton on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Value not Features – 2 Stories from the Trenches
calliemiller on Value not Features – 2 Stories from the Trenches
oderau on Startup Marketing 101
Ted Vinzani on Selling vs. Buying: A Marketing Wake-up Call
David F on Value not Features – 2 Stories from the Trenches
Bertrand Hazard on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
jenntsang on Value not Features – 2 Stories from the Trenches
Stephen Davidson on Value not Features – 2 Stories from the Trenches
Matt Shandera on Value not Features – 2 Stories from the Trenches
Doug Akers on Value not Features – 2 Stories from the Trenches
Marc J. Miller on Value not Features – 2 Stories from the Trenches
Chris Hopf on Value not Features – 2 Stories from the Trenches
Stephanie Tilton on Value not Features – 2 Stories from the Trenches
Tamara Schenk on Value not Features – 2 Stories from the Trenches
Pooja Khanna on Value not Features – 2 Stories from the Trenches
Jody Mooney on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
aprildunford on Value not Features – 2 Stories from the Trenches
Matt Gratt on Value not Features – 2 Stories from the Trenches
Jon on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Robert Lendvai  on Value not Features – 2 Stories from the Trenches
April Dunford on Value not Features – 2 Stories from the Trenches
Tim Johnson on Value not Features – 2 Stories from the Trenches
links for 2010-08-04 • Bare Identity on Startup Messaging
Manoj Vanjari on Top 5 Customer Retention Marketing Tactics
Stephanie Tilton on How to Establish a Solid Marketing Foundation
Shailesh Gogate on How to Establish a Solid Marketing Foundation
Shailesh Gogate on Top 5 Customer Retention Marketing Tactics
April Dunford on How to Establish a Solid Marketing Foundation
Leigh Mitchell on How to Establish a Solid Marketing Foundation
Heather Burke on How to Establish a Solid Marketing Foundation
BizLaunch on How to Establish a Solid Marketing Foundation
Tim Johnson on How to Establish a Solid Marketing Foundation
Stephanie Tilton on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
April Dunford on How to Establish a Solid Marketing Foundation
Andrew on Vertical Marketing 101
Eric Hannon on A Zero Budget Customer Advisory Board
Heather Strout on The Importance of Storytelling in Marketing
Heather Strout on The Importance of Storytelling in Marketing
Kathryn Stern on The Importance of Storytelling in Marketing
Julie Hunt on 5 Reasons to Stop Exhibiting at Trade Shows
Colin Clark on 5 Reasons to Stop Exhibiting at Trade Shows
Angel Lee on Vertical Marketing 101
Dan Worrell on Can You Tell Me What You Do?
thomas bieser on Can You Tell Me What You Do?
Alex Hubner on Marketing, Lying and the iPhone 4
Elisabeth on Startup Marketing 101
aprildunford on A Zero Budget Customer Advisory Board
nancyshapira on How Do CMOs Define Product Marketing?
matthew on Seth Godin is Right, “Good” Products Suck
Noah Chandler on How Do CMOs Define Product Marketing?
Alfred Lo on Startup Launches RIP
Sean Murphy on A Zero Budget Customer Advisory Board
Giff Constable on Startup Messaging
Kirti Deshpande on Startup Messaging
Jim England!! on Startup Messaging
TheMarketingManager on Selling vs. Buying: A Marketing Wake-up Call
Rob Tyrie on Startup Messaging
Jeremy Butler on Startup Messaging
qkarmark on Startup Messaging
Hot On Startups on Startup Messaging
Jasmine Shields on Startup Messaging
Therese on Startup Messaging
Rich Mironov on Startup Messaging
bcadGroup on Startup Messaging
Hot On Startups on Startup Messaging
Michael Lewkowitz on Startup Messaging
Tedd Huff on Startup Messaging
Aerin Guy on Startup Messaging
David Crow on Startup Messaging
Brent F. Barrett on Startup Messaging
aprildunford on A Zero Budget Customer Advisory Board
Irina Menn on Startup Messaging
Ben Yoskovitz on Startup Messaging
Vino Jeyapalan on Startup Messaging
Cecilia Nuñez on Startup Messaging
Dan Martell on Startup Messaging
jidoctor on Startup Messaging
Bryan Watson on Startup Messaging
Terry Foster on Startup Messaging
olivier cabanes on Startup Messaging
StartupNorth on Startup Messaging
April Dunford on Startup Messaging
From Seeing that Customer Experience to Scaling Twitter « The Product Guy on Startup Messaging
Kiel Hume on Startup Messaging
aprildunford on Startup Messaging
Rick O'Connor on A Zero Budget Customer Advisory Board
Cyril Arnaud on Top 5 Customer Retention Marketing Tactics
Daniel DiRico on Startup Messaging
Holger Schulze on Startup Messaging
Wanda Eby on Startup Messaging
Tim Johnson on Startup Messaging
Julie Hunt on Startup Messaging
Alexandra Dao on Startup Messaging
Dawn Wentzell on Startup Messaging
Brydon on Startup Messaging
jpuopolo on Startup Messaging
Tim Johnson on Startup Messaging
April Dunford on Startup Messaging
Anuradha Sridharan on A Zero Budget Customer Advisory Board
Dimitrije Jovic on Content Marketing and “Trusted Advisors”
aprildunford on A Zero Budget Customer Advisory Board
Jan Pabellon on Vertical Marketing 101
Brendan on A Zero Budget Customer Advisory Board
Alexa Samuels on A Zero Budget Customer Advisory Board
Sam Higgins on A Zero Budget Customer Advisory Board
bootstrapaustin on A Zero Budget Customer Advisory Board
Rich Mironov on A Zero Budget Customer Advisory Board
Jason Stoddard on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Sam on A Zero Budget Customer Advisory Board
Linking U to travel on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Peter Ng on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jennifer Truex on A Zero Budget Customer Advisory Board
Rob Tyrie on A Zero Budget Customer Advisory Board
Darryl Praill on Marketing, Lying and the iPhone 4
Andreas on A Zero Budget Customer Advisory Board
Dave Fleet on A Zero Budget Customer Advisory Board
Danny Brown on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Jorge Sandrini on A Zero Budget Customer Advisory Board
Tondin Banks on A Zero Budget Customer Advisory Board
Christine on A Zero Budget Customer Advisory Board
Giff Constable on A Zero Budget Customer Advisory Board
Dennis Shiao on A Zero Budget Customer Advisory Board
Mark Charles on Marketing, Lying and the iPhone 4
Tim Johnson on A Zero Budget Customer Advisory Board
Kenneth Cheung on A Zero Budget Customer Advisory Board
Alexander Blom on A Zero Budget Customer Advisory Board
April Dunford on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Peter on A Zero Budget Customer Advisory Board
aprildunford on A Zero Budget Customer Advisory Board
Tim Johnson on A Zero Budget Customer Advisory Board
Pre-Launch Marketing for Stealthy Startups Internet Related Technologies Pre-Launch Marketing for Stealthy Startups on Pre-Launch Marketing for Stealthy Startups
aprildunford on Vertical Marketing 101
aprildunford on Twitter: Is Marketing Doing it Wrong?
Michael R.H.Stewart on Vertical Marketing 101
Michael Stewart on Vertical Marketing 101
Steve Robins on Vertical Marketing 101
i2i-management.com on 5 Reasons to Stop Exhibiting at Trade Shows
Steve Robins on Vertical Marketing 101
Ricky Yean on Twitter: Is Marketing Doing it Wrong?
Michael Dundas on Marketing, Lying and the iPhone 4
danimkelly on Vertical Marketing 101
Rick O'Connor on Marketing, Lying and the iPhone 4
Roger Beharry Lall on Marketing, Lying and the iPhone 4
Kenneth Cheung on Marketing, Lying and the iPhone 4
Julie Hunt on Marketing, Lying and the iPhone 4
Produktmanager Blog on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Jan Schwartz on Marketing, Lying and the iPhone 4
Therese on Marketing, Lying and the iPhone 4
trevornewell on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Stacy Shade on Marketing, Lying and the iPhone 4
Michael Mahoney on Marketing, Lying and the iPhone 4
April Dunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
aprildunford on Marketing, Lying and the iPhone 4
Andreas on Marketing, Lying and the iPhone 4
Tim Johnson on Marketing, Lying and the iPhone 4
Darryl Praill on Marketing, Lying and the iPhone 4
Eric Portelance on Marketing, Lying and the iPhone 4
Sam Leung on Marketing, Lying and the iPhone 4
Mike Weisbart on Marketing, Lying and the iPhone 4
Scott R Lewis on Marketing, Lying and the iPhone 4
Sales Enablement reading list – July 12, 2010 « Sales Enablement in a Sales 2.0 world on Vertical Marketing 101
aprildunford on Selling vs. Buying: A Marketing Wake-up Call
phil melnik on Selling vs. Buying: A Marketing Wake-up Call
Hana Abaza on Influencers Suck
thewebchef on Vertical Marketing 101
Dalia on Product Marketing & Social Media Skills: Talk is Cheap
Achim von Montigny on Vertical Marketing 101
ProductPastiche on How Do CMOs Define Product Marketing?
Marie Lefebvre on Vertical Marketing 101
Holger Schulze on Vertical Marketing 101
Dana DiTomaso on Vertical Marketing 101
Paul Krajewski on Vertical Marketing 101
Casey Hibbard on Vertical Marketing 101
Lincoln Murphy on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
GarrettFrench on Vertical Marketing 101
Linda Ockwell-Jenner on Vertical Marketing 101
April Dunford on Vertical Marketing 101
Thomas Lassandro on Vertical Marketing 101
SVA-BizSphere AG on Vertical Marketing 101
bwat on Vertical Marketing 101
Lino Petelinkar on Vertical Marketing 101
Tamara Schenk on Vertical Marketing 101
Juliann Grant on Vertical Marketing 101
mbertulli on Vertical Marketing 101
David Crow on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
Mike Boudreaux on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Faisal Q on Vertical Marketing 101
Robert Lesser on Vertical Marketing 101
Alistair J Morton on Vertical Marketing 101
Digital Cement on Vertical Marketing 101
Stephanie Tilton on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Paul Bevan on Vertical Marketing 101
April Dunford on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Marketing Guy on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
aprildunford on Vertical Marketing 101
StartupNorth on Vertical Marketing 101
Tim Johnson on Vertical Marketing 101
ProductCamp Chicago on Vertical Marketing 101
aprildunford on Vertical Marketing 101
Alex Nimson on Vertical Marketing 101
April Dunford on Vertical Marketing 101
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on The Importance of Storytelling in Marketing
A New Marketing Framework | Rocket Watcher Product Marketing for Startups on What’s Market Strategy and Why Should you Care?
Selling vs. Buying: A Marketing Wake-up Call | Rocket Watcher Product Marketing for Startups on 6 Steps to Better Content Marketing
Sweta Patel on Influencers Suck
Content Formula on Influencers Suck
camiloolea on Influencers Suck
frank goertzen on Your Startup Needs a Website (even if your product isn’t ready yet)
Karri Carlson on Influencers Suck
cindyalvarez on Your Startup Needs a Website (even if your product isn’t ready yet)
ubervu on Influencers Suck
Mike Damphousse on Influencers Suck
Joseph Burchett on Influencers Suck
Brand Narrative on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Dukky on Influencers Suck
Kate the Great on Influencers Suck
Katherine M. Gordon on Influencers Suck
Megan Leap on Influencers Suck
Briana Malmstrom on Influencers Suck
ALBERTO MARQUEZ on Influencers Suck
Sharon Mostyn on Influencers Suck
CB Whittemore on Influencers Suck
Guillermo Idanez on Influencers Suck
Kat Gordon on Influencers Suck
Michael E. Rubin on Influencers Suck
Briana Malmstrom on Influencers Suck
Briana Malmstrom on Influencers Suck
Bill Conn on Influencers Suck
Ann Handley on Influencers Suck
JasonBall_GoodPeople on Your Startup Needs a Website (even if your product isn’t ready yet)
aprildunford on Influencers Suck
laura on Your Startup Needs a Website (even if your product isn’t ready yet)
laura moreno on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Keats on Your Startup Needs a Website (even if your product isn’t ready yet)
squidge on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Wallace on Influencers Suck
Justin Vincent on Your Startup Needs a Website (even if your product isn’t ready yet)
Jamie Lee Wallace on Influencers Suck
Tom Vanlerberghe on Influencers Suck
It’s all in the build-up on Influencers Suck
Marisa Corser on 7 Rules for Perfect Press Releases
Deva Sidhai on Influencers Suck
Chris Berger on 7 Rules for Perfect Press Releases
Breanna Hughes - It’s Not Just About Your Klout on Influencers Suck
Cheryl Hilpert on 7 Rules for Perfect Press Releases
Shanta R. Nathwani on Influencers Suck
Anne Deeter Gallaher on 7 Rules for Perfect Press Releases
FusionMktgPartners on 7 Rules for Perfect Press Releases
Christine Crandell on 7 Rules for Perfect Press Releases
Shane Lennon on Your Startup Needs a Website (even if your product isn’t ready yet)
Tech news (BOT) on Your Startup Needs a Website (even if your product isn’t ready yet)
Andrew Badera on Your Startup Needs a Website (even if your product isn’t ready yet)
John Bloebaum on Your Startup Needs a Website (even if your product isn’t ready yet)
Ram Vijapurapu on Your Startup Needs a Website (even if your product isn’t ready yet)
eBot on Your Startup Needs a Website (even if your product isn’t ready yet)
Hacker News on Your Startup Needs a Website (even if your product isn’t ready yet)
palakjain on Twitter: Is Marketing Doing it Wrong?
Betaspring on Your Startup Needs a Website (even if your product isn’t ready yet)
hkrnws on Your Startup Needs a Website (even if your product isn’t ready yet)
Brent Kobayashi on Influencers Suck
Angie Kramer on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Jennifer Johnston on Influencers Suck
Anne-Sophie Robert on Influencers Suck
[Enikao] on Influencers Suck
Sales 2.0 Network on Influencers Suck
Ilya Bagrak on Influencers Suck
Aerin Guy on Product Marketing & Social Media Skills: Talk is Cheap
Philippe Ameline on Influencers Suck
Laura Klein on Influencers Suck
Serg Ivashkin on Influencers Suck
April Dunford on Influencers Suck
Johnny Jiang on Influencers Suck
Amanda Maksymiw on Influencers Suck
jeannie mcpherson on Influencers Suck
Chris Eh Young on Influencers Suck
Marcos Christensen on Influencers Suck
Fred on Influencers Suck
aprildunford on Influencers Suck
NICOLAS on Influencers Suck
Sandy Wakeling on Influencers Suck
Fred on Influencers Suck
Sean @ BE on Influencers Suck
Doreen Iannuzzi on Influencers Suck
jesusguevarauto on Influencers Suck
Laura Corvalán on Influencers Suck
Mariano Amartino on Influencers Suck
Ricardo Shuree on Influencers Suck
Rafael Pereira on Influencers Suck
SabrinaCote on Influencers Suck
Pedro Valente on Influencers Suck
Loic Le Meur on Influencers Suck
Barbara French on Influencers Suck
C Todd Lombardo on Influencers Suck
Ludvik + Partners on Influencers Suck
Craig Daitch on Influencers Suck
Aleksandra Stalmach on Influencers Suck
Mandy Kaur on Influencers Suck
Tim Johnson on Influencers Suck
aprildunford on Influencers Suck
Ajit Khubani on Influencers Suck
Randy Matheson on Influencers Suck
Tim Johnson on Influencers Suck
Joanne Haywood on How Do CMOs Define Product Marketing?
Nelson Pratt on Influencers Suck
William Myrhang on Influencers Suck
Derek Fine on Influencers Suck
Foundora on Influencers Suck
Sky McElroy on Influencers Suck
Penny Curtis on Influencers Suck
Lee Dale on Influencers Suck
mstory123 on Influencers Suck
J-J-Jason on Influencers Suck
Erin Bury on Influencers Suck
aprildunford on Influencers Suck
Brett Petersel on Influencers Suck
shariya on Influencers Suck
Rannie Turingan on Influencers Suck
Amrita Mathur on Influencers Suck
Produktmanager Blog on Influencers Suck
Chris on Influencers Suck
Hawley Dunbar on Influencers Suck
Tammy Nienaber on Influencers Suck
Hana Abaza on Influencers Suck
breanna hughes on Influencers Suck
James Howe on Influencers Suck
SoftCity on Influencers Suck
aprildunford on Influencers Suck
calliemiller on Influencers Suck
Jacki Yovanoff on Influencers Suck
Jas on Influencers Suck
Mark Kuznicki on Influencers Suck
Mr. Banning on Influencers Suck
Padmaja Nagarur on Influencers Suck
kerry morrison on Influencers Suck
Sandy Avvari on Influencers Suck
Rob Tyrie on Influencers Suck
cōjent. marketing on Influencers Suck
My Positive Change on Influencers Suck
Tim Johnson on Influencers Suck
Kevin Richard on Influencers Suck
Tim Johnson on Influencers Suck
The Social CMO on Influencers Suck
Marie Ainey on Influencers Suck
Joey Strawn on Influencers Suck
Adele McAlear on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
April Dunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Danny Brown on Influencers Suck
Breanna Hughes on Influencers Suck
Benedict Lau on Influencers Suck
Saul Colt on Influencers Suck
Evelyn Chiu on Influencers Suck
Ryan Coleman on Influencers Suck
David Lifson on Influencers Suck
GJA communications on Influencers Suck
Shannon S on Influencers Suck
SarahPrevette on Influencers Suck
Sean Shapcott on Influencers Suck
Kerry on Influencers Suck
Dalia Asterbadi on Influencers Suck
Alex on Influencers Suck
Faisal on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Chrissy Chrzan on Influencers Suck
Jesse Hirsh on Influencers Suck
Kevin on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
aprildunford on Influencers Suck
Kerry on Influencers Suck
Jeroen Unger on Influencers Suck
Scott Hepburn on Influencers Suck
Laban Roomes on Influencers Suck
Eden Spodek on Influencers Suck
Adele McAler on Influencers Suck
Rochelle Latinsky on Influencers Suck
Scott Stratten on Influencers Suck
Tsar Kasim on Influencers Suck
aprildunford on Influencers Suck
Duane Brown on Influencers Suck
Jonathan Beech on Influencers Suck
Scott Hepburn on Influencers Suck
Influencer Marketing is Hard | Rocket Watcher Product Marketing for Startups on Beta Applies to Messaging Too: Rogers On Demand Online
marco_fisbhen on A New Marketing Framework
Holger Schulze on Content Marketing and “Trusted Advisors”
Stephanie Tilton on Content Marketing and “Trusted Advisors”
Mark Delfeld on Product Marketing: Increasingly Important
Thomas Sanchez on Twitter: Is Marketing Doing it Wrong?
aprildunford on Product Marketing: Increasingly Important
aprildunford on Content Marketing and “Trusted Advisors”
Lisa Ann Schreier on Selling vs. Buying: A Marketing Wake-up Call
Mark Delfeld on Product Marketing: Increasingly Important
Mark Delfeld on Content Marketing and “Trusted Advisors”
Jamie Wallace on A New Marketing Framework
Therese on Content Marketing and “Trusted Advisors”
Mary Flaherty on Content Marketing and “Trusted Advisors”
sausagebot on Content Marketing and “Trusted Advisors”
Tanongsak Somwong on Content Marketing and “Trusted Advisors”
Karla Blalock on Content Marketing and “Trusted Advisors”
Craig Lindberg on Content Marketing and “Trusted Advisors”
Kent Wakely on Content Marketing and “Trusted Advisors”
Rich Mironov on Content Marketing and “Trusted Advisors”
Michele Linn on Content Marketing and “Trusted Advisors”
Samtec Inc. on Content Marketing and “Trusted Advisors”
Ardath Albee on Content Marketing and “Trusted Advisors”
aprildunford on Content Marketing and “Trusted Advisors”
Jennifer on Content Marketing and “Trusted Advisors”
XuânThu Phạm on Content Marketing and “Trusted Advisors”
April Dunford on Content Marketing and “Trusted Advisors”
Julie Hunt on Content Marketing and “Trusted Advisors”
Rocket Watcher Blog on Content Marketing and “Trusted Advisors”
Bryon Thomas on Content Marketing and “Trusted Advisors”
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Peter Korchnak on Crafting Simple Value Statements
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Favorite Product Management Posts Jannuary 2010 | A Random Jog on Everything You Say Matters
Simon on Looking for the Winner when Markets Collide
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Paul Philp on Crafting Simple Value Statements
Steve Wirz on Buzzwords and Why We Can’t Stop Using Them
Maria Pontikis on Everything You Say Matters
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Mark Belchetz on Everything You Say Matters
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Stephanie Tilton on Crafting Simple Value Statements
Elaine Chen on Crafting Simple Value Statements
aprildunford on Crafting Simple Value Statements
Amrita on Crafting Simple Value Statements
aprildunford on Pre-Launch Marketing for Stealthy Startups
aprildunford on Crafting Simple Value Statements
aprildunford on Crafting Simple Value Statements
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Jonathan on Crafting Simple Value Statements
Laura Hungerford on Pre-Launch Marketing for Stealthy Startups
Andrew on Crafting Simple Value Statements
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Matt Fitzpatrick on Buzzwords and Why We Can’t Stop Using Them
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Roger L. Cauvin on Crafting Simple Value Statements
Cori Padgett on Crafting Simple Value Statements
barrygay on Buzzwords and Why We Can’t Stop Using Them
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barbaragnelson on Beta as a Product Marketing Exercise
Sandy Hawke on Can You Tell Me What You Do?
Darrin Johnson on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Paul Marshall (@ceomarshall) on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Kevin McIntosh on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Beta as a Product Marketing Exercise
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Stewart Rogers on Buzzwords and Why We Can’t Stop Using Them
aprildunford on Buzzwords and Why We Can’t Stop Using Them
Doug Johnson on Beta as a Product Marketing Exercise
April Dunford on Buzzwords and Why We Can’t Stop Using Them
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Robert Geller on Pre-Launch Marketing for Stealthy Startups
Geoffrey Anderson on Beta as a Product Marketing Exercise
aprildunford on Buzzwords and Why We Can’t Stop Using Them
David Spinks on Buzzwords and Why We Can’t Stop Using Them
Len Lipkin on Beta as a Product Marketing Exercise
aprildunford on Do You Act Like Your Slogan?
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Matt Nelson on Do You Act Like Your Slogan?
Geoffrey Anderson on Beta as a Product Marketing Exercise
Rob Tyrie on Take the Survey
Michael G. Cohen on Take the Survey
Tyler Willis on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Chris Boothe on Beta as a Product Marketing Exercise
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Len on Beta as a Product Marketing Exercise
Lauren N Ingram on Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”
Dave on Is Facebook’s Zuckerberg Right? Sometimes Listening to Your Customers is “Stupid.”
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April Dunford on Product/Market fit and Market/Product fit
Lynn Pina on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Internmatch Team on Startups and The Vision Thing
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Ann Holman on Startups and The Vision Thing
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Dan Martell on Product Marketing vs. Marketing Communications (and MarComm Must Die)
Claudio Carnino on Market Sizing for Startups – Get Real!
Claudio Carnino on Market Sizing for Startups – Get Real!
Daily Digest for January 10th | My Blog on Finding First Customers
Barry Doctor on Pre-Launch Marketing for Stealthy Startups
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Mahendra Palsule on Android and Google and Branding
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Andrew on Pre-Launch Marketing for Stealthy Startups
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David Crow on Android and Google and Branding
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Katherine Hoppe on A Skeptic’s Guide to Social Media Press Releases
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Jen Kuhn on Do You Act Like Your Slogan?
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Pphilp on Android and Google and Branding
Ola Fagbohun on The Importance of Storytelling in Marketing
April Dunford on Android and Google and Branding
Dr. Jim Anderson on Android and Google and Branding
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Explore Media on The Importance of Storytelling in Marketing
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Traci Pearson on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Android and Google and Branding
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Rommel C. Caibal on Do You Act Like Your Slogan?
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April Dunford on Do You Act Like Your Slogan?
David Locke on Do You Act Like Your Slogan?
Liliana Milano on Social Media: Just Another Marketing Channel?
Clear2Go on I’m Donating Dinner to Wikipedia
Dish Honcho on Beta Applies to Messaging Too: Rogers On Demand Online
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Jason Serres on I’m the #1 PM Blogger!
Traci Pearson on Can You Tell Me What You Do?
Kenneth Cheung on Follow. Forget. Fail. Why 3 Word Taglines Suck
kk_lipsey on Value Propositions 101
Jacqui O'Day-Cooper on The Importance of Storytelling in Marketing
Donna Papacosta on Trafcom News Podcast: Product Management and Social Media
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Jijesh Devan on Can B2B Products be “Social Objects”?
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Manager Guru on Trafcom News Podcast: Product Management and Social Media
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Sigrid Hauer on The Importance of Storytelling in Marketing
Sigrid Hauer on The Importance of Storytelling in Marketing
Stephanie Tilton on The Importance of Storytelling in Marketing
Traci Pearson on The Importance of Storytelling in Marketing
Cust Ref Knowledge on The Importance of Storytelling in Marketing
Walt Yates on The Importance of Storytelling in Marketing
Trey Pennington on The Importance of Storytelling in Marketing
Community Roundtable on Can B2B Products be “Social Objects”?
Kent Huffman on Marketing Lessons from Foursquare
Lilian Mahoukou on Can B2B Products be “Social Objects”?
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Rob Tyrie on Marketing Lessons from Foursquare
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AlexBewley on Can B2B Products be “Social Objects”?
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onproductmanagement.net on Follow. Forget. Fail. Why 3 Word Taglines Suck
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Adam Bullied on Can B2B Products be “Social Objects”?
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April Dunford on Can B2B Products be “Social Objects”?
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April Dunford on Can B2B Products be “Social Objects”?
Ujwal Arkalgud on Can B2B Products be “Social Objects”?
Paul Philp on Can B2B Products be “Social Objects”?
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Leila Page on Winning is Fun – Why Companies Should Give Awards
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April Dunford on Microsoft and the Market for “Everything”
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Elaine Chen on Can You Tell Me What You Do?
Mark Harai on Microsoft and the Market for “Everything”
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Paul Philp on Microsoft and the Market for “Everything”
Paul Philp on Microsoft and the Market for “Everything”
Bilal Jaffery on Microsoft and the Market for “Everything”
April Dunford on Microsoft and the Market for “Everything”
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April Dunford on Microsoft and the Market for “Everything”
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Andreas Rudolph on Collateral Damage: Building a Content Plan
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My boss is a Flintstone on Collateral Damage: Building a Content Plan
Donna Papacosta on Follow. Forget. Fail. Why 3 Word Taglines Suck
Shanta R. Nathwani on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Rob Tyrie (www.nexj.com) on Follow. Forget. Fail. Why 3 Word Taglines Suck
John Stewart on Follow. Forget. Fail. Why 3 Word Taglines Suck
Keke Yuan on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Follow. Forget. Fail. Why 3 Word Taglines Suck
Jen Barron on Follow. Forget. Fail. Why 3 Word Taglines Suck
David Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
Scribnia Spinks on Follow. Forget. Fail. Why 3 Word Taglines Suck
Alex Sirota on I’ll Take a Bold: The Starbucks Via Launch
PR - Product Mgmt. on Upcoming: MeshMarketing and ProductCamp
D on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Fair Trade Coffee on I’ll Take a Bold: The Starbucks Via Launch
Paul Philp on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Alan on I’ll Take a Bold: The Starbucks Via Launch
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April Dunford on Cloud Computing and Marketing Hype
April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Alistair Morton on I’ll Take a Bold: The Starbucks Via Launch
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April Dunford on I’ll Take a Bold: The Starbucks Via Launch
Peter Hanschke on I’ll Take a Bold: The Starbucks Via Launch
Amrita on I’ll Take a Bold: The Starbucks Via Launch
April Dunford on Upcoming: MeshMarketing and ProductCamp
Christine @davoscorp on Upcoming: MeshMarketing and ProductCamp
Donna Papacosta on Upcoming: MeshMarketing and ProductCamp
Connie Crosby on Spam is not Marketing
April Dunford on Upcoming: MeshMarketing and ProductCamp
April Dunford on Upcoming: MeshMarketing and ProductCamp
Paul Young on Upcoming: MeshMarketing and ProductCamp
Scott Sehlhorst on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Enterprise Software Pilots in a Social Age
April Dunford on Enterprise Software Pilots in a Social Age
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PR - Product Mgmt. on Spam is not Marketing
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April Dunford on Rocket Watcher a Top Product Management Blog
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Paul on Enterprise Software Pilots in a Social Age
Paul on Enterprise Software Pilots in a Social Age
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April Dunford on Enterprise Software Pilots in a Social Age
Justin on Enterprise Software Pilots in a Social Age
Paolo Bolpet on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Kevin Richard on Spam is not Marketing
Tim Johnson on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on Spam is not Marketing
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April Dunford on Spam is not Marketing
April Dunford on Spam is not Marketing
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Steve Matthews on Spam is not Marketing
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April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jason Miceli on The Elevator Rant: A Prelude to a Value Proposition
m_olschewski on Value Propositions 101
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on Rocket Watcher a Top Product Management Blog
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
Jennifer Doctor on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
April Dunford on The Elevator Rant: A Prelude to a Value Proposition
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Saeed Khan on The Elevator Rant: A Prelude to a Value Proposition
Kent Huffman on Market Sizing for Startups – Get Real!
Scott Gilbert on Rocket Watcher a Top Product Management Blog
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Scott Gilbert on Rocket Watcher a Top Product Management Blog
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Adam Bullied on Market Sizing for Startups – Get Real!
Adam Bullied on Market Sizing for Startups – Get Real!
Sana N Choudary on Market Sizing for Startups – Get Real!
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April Dunford on Market Sizing for Startups – Get Real!
April Dunford on Market Sizing for Startups – Get Real!
Prasanna on Market Sizing for Startups – Get Real!
josh duncan on Market Sizing for Startups – Get Real!
Lincoln Murphy on Market Sizing for Startups – Get Real!
Mara Krieps on Finding First Customers
Andreas Rudolph on Please take my Free for Free (really)
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Morten Emery on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Andrew Cox on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
josh duncan on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
David Crow on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Kurt on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
April Dunford on Guy Kawasaki, Alltop and Why Twitter Makes me Cooler than You
April Dunford on Finding First Customers
David Spinks on Finding First Customers
Al on Google Chrome OS: Dissecting A Great Marketing Announcement
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April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
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April Dunford on Google Chrome OS: Dissecting A Great Marketing Announcement
Rob Kenedi on Google Chrome OS: Dissecting A Great Marketing Announcement
Chen on Can You Tell Me What You Do?
Dave Tucker on A Skeptic’s Guide to Social Media Press Releases
Jim Holland on Looking for the Winner when Markets Collide
Saeed Khan on VC Pitch Template
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April Dunford on Looking for the Winner when Markets Collide
John on Looking for the Winner when Markets Collide
April Dunford on Looking for the Winner when Markets Collide
April Dunford on Looking for the Winner when Markets Collide
David on Value Propositions 101
Jonathan Moody on Social Media: Just Another Marketing Channel?
Andreas Rudolph on Startups and The Vision Thing
April Dunford on Startups and The Vision Thing
April Dunford on Startups and The Vision Thing
April Dunford on Startups and The Vision Thing
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April Dunford on Startups and The Vision Thing
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April Dunford on Startups and The Vision Thing
April Dunford on Startups and The Vision Thing
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April Dunford on Startups and The Vision Thing
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April Dunford on Startups and The Vision Thing
Saeed Khan on Startups and The Vision Thing
Stewart Rogers on Startups and The Vision Thing
Scott Davila on Social Media: Just Another Marketing Channel?
Anne Verghese on Social Media: Just Another Marketing Channel?
PuristProductManagement on 5 Not Obvious Reasons Product Marketers Should Twitter
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April Dunford on Product Marketing vs. Marketing Communications (and MarComm Must Die)
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April on Logos and Other Stuff You Should Not Worry About
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April on Logos and Other Stuff You Should Not Worry About
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Rob Tyrie on Economic Downturn, Honesty in Communications and Steve Jobs’ Health
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April on Product Launches: Cuil vs. Chrome
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