About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on board. The organization is also new and from a process and procedures standpoint, so even though the company has been around for while, there is a lot of operational trailblazing going on as well.
My time has been taken up with 4 major activities:
- Building out a team of senior level B2B marketing professionals that crosses channel marketing, solutions marketing, marketing communications, analyst relations, competitive intelligence and services marketing.
- Working on messaging and positioning
- Providing an expert point of view to the broader population of marketing folks at the company who haven’t marketed to enterprises and/or CIO’s previously
- Working on a content marketing strategy and plan
I’ve been sitting on a handful of posts wondering if I should change the focus of this blog and in the end I decided not to. I am going to focus on topics I think are relevant to startup marketers, with maybe the occasional big company B2B post thrown in just for laughs. So many of the principles of prepping a marketing and launching a product are the same across big and small companies, I think there is still a lot for me to say (and frankly, I can’t predict what I’ll be working on a year from now).
I am also a bit overwhelmed by the amount of email I’ve gotten in the past couple of months from folks that read this blog and missed it while I was busy doing other things. Thanks so much for your notes (you know who you are) – it’s good to know that when you stop, someone notices.
Stay tuned.
Back from a Break – About 8 months ago I started a new gig that's taken up all of my time and attention from a prof… http://t.co/jO92r3V8
Welcome back April, you have been missed!
I have been struggling with a similar issues as of late and while I wish I had some great advice for you to help fit it all in, there really isn’t anything you can do. When work gets crazy, something has to take a back seat. Better the blog than your sanity!
Looking forward to hearing more when you have the time!
Josh
Thanks Josh, and I hear you. It’s not the first time I’ve taken a blogging break (and it sure won’t be the last). This one was partly because I’ve been busy (side note: I have top tier status on Air Canada – WHICH SUCKS!) but also because I was considering a topic change. In the end I decided there was still stuff I had to stay so I’m sticking to Product Marketing for Startups.
April
rocket refueled, tang restocked, mission continues…
LOL – thanks Steve.
April
Glad to hear you are back and that you are maintaining the focus of your blog! 🙂 RT @aprildunford: Back from a Break http://t.co/6ff6VVx6
Back from a Break | Rocket Watcher: Product Marketing for Startups http://t.co/mzCIYbj9
Back from a Break http://t.co/eI4Yx7xB #PMBlog