Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be the bedrock underlying principles of building a revenue or growth engine for an early stage startup. You …
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?