What The Heck Is Your Product Really?
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
marketing strategy
If you think Positioning is a marketing exercise – you’re doing it wrong
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
Marketing Strategy Hacks for Startups
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
Positioning for Advantage
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
Marketing Planning for Startups
I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be the bedrock underlying principles of building a revenue or growth engine for an early stage startup. You …
Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
How Should You Market Your Startup? The Definitive Answer
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?
Startup Marketing: A Systems Approach
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.