Components of a Startup Marketing Plan
Startup marketing plans contain 3 key components: The inputs to the plan (Positioning and Messaging), the tactical work plan, and the results/revenue model.
marketing plan
Marketing Planning for Startups
I gave a talk a few weeks ago at OneEleven in Toronto. The audience was mainly early stage startups looking to learn a bit more about marketing and sales. I covered some of what I consider to be the bedrock underlying principles of building a revenue or growth engine for an early stage startup. You …
Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
A Startup Customer Worksheet
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
How Should You Market Your Startup? The Definitive Answer
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?
6 Elements of a Startup Marketing Plan
Most startup marketing plans are useless static documents. Here’s how to build a marketing plan that’s a dynamic operational blueprint for the marketing team.
Tracking and Adjusting Startup Marketing Assumptions
A good startup marketing plan is based on understanding customers but that doesn’t mean you won’t be tracking and adjusting a set of assumptions.
3 Reasons to Build a Startup Marketing Plan
A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.
Startup Marketing: Does the Competition Matter?
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
How to Establish a Solid Marketing Foundation
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.