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Weekend Startup Marketing Reading

B2BNN Newsdesk
By B2BNN Newsdesk
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There’s a ton of great posts on startup marketing that I come across every week. Here’s my selection of the best with some color commentary from me.

Startup Marketing: How to Earn Customers Without Paying for Them – this is a video of a talk by Rand Fishkin of SEOmoz that is full of chunky marketing goodness. About halfway through he touches on the problem of attribution which I think is a HUGE one for marketers, particularly those that are heavily invested in content marketing. How do you track a funnel and measure what’s working when you have integrated content resources working together in a programmatic way? If a person sees a Tweet, watches your video, reads your blog and then clicks on a a search result to make a purchase, how do you attribute that lead? There is also a great discussion around organic search rank and how social plays into that as well as a great Q&A session at the end. The video is long but in my opinion, well worth the investment of an hour of your time.

How Perfect Pricing Got me 1500 Sales in 2 Days and Perfect Pricing Part Deux are two great posts from A Smart Bear dealing with a couple of experiments in pricing (ebooks in both examples but the lessons I believe are relevant beyond that market). The first post walks through the author did pricing research, decided on tiered pricing and the results that showed his higher priced product performed better. I am not sure this is really a price anchoring experiment in the way the author suggests but for me it spurred a lot of good thinking about segmentation and pricing. The second post is a great follow-on from another author who took a different approach and charged a much higher price for his ebook. His strategy, rather than tiered pricing, was to focus on a single segment that was willing to pay a higher price because they understood the value of his offering. If you sell on the internet and are thinking about price points, these 2 articles are great reading.

Over at the CMI Institute blog there was a super post this week called 6 Start Me Up Tips for Novice Content Marketers – In my opinion the highlight of this post is the “Message Matrix for Product Launch” example. On the surface this looks a bit oriented toward big companies (we startup marketers don’t usually don’t do things like style guidelines given our teams are so small) but the examples of how you would document messages by elements and key audiences is spot on.

Have a great weekend.

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Sam on Your Puny Marketing Budget is a Weapon
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Heather Payne on A Startup Marketing Framework (Version 2)
links for 2011-06-26 | Bare Identity on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on How B2B Product Marketing is Different from B2C
Norm@Quarry on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on Your Puny Marketing Budget is a Weapon
Julie Fogg on Why You Can’t Market like Apple (or Why Marketing is Hard)
Michele Linn on Customer Retention: 7 Ideas for Marketers
Tobias Nilsson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lori Witzel on Your Puny Marketing Budget is a Weapon
Jerome Gentolia on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Marketing Tactics vs. Strategy: Striking a Balance
Kris McGlone on Marketing Tactics vs. Strategy: Striking a Balance
syl on Customer Retention: 7 Ideas for Marketers
Prashant on “My Friends” is not a Market Segment
Teresa Lawlor on Why You Can’t Market like Apple (or Why Marketing is Hard)
Colin Kemp on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jerome Gentolia on Startups Vs. Big Companies – Mind the Gap
Mad Hatter Tech on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jan Petroons on A Startup Marketing Framework (Version 2)
founderlessons on Should A Startup Hire a PR Agency?
Antonio Matarranz on Why You Can’t Market like Apple (or Why Marketing is Hard)
Conversis Marketing on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Johnson on Why You Can’t Market like Apple (or Why Marketing is Hard)
terrinopp on Should A Startup Hire a PR Agency?
Smart Soft Market on Why You Can’t Market like Apple (or Why Marketing is Hard)
FounderLY on Should A Startup Hire a PR Agency?
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Knock Twice on Should A Startup Hire a PR Agency?
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Sara Huth on Should A Startup Hire a PR Agency?
Greg Meyer on Why You Can’t Market like Apple (or Why Marketing is Hard)
Staney Varghese on Why You Can’t Market like Apple (or Why Marketing is Hard)
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
Yell on 3 Startup Branding Mistakes
William Myrhang on Why You Can’t Market like Apple (or Why Marketing is Hard)
Larry McKeogh on Why You Can’t Market like Apple (or Why Marketing is Hard)
Geoffrey Anderson on Why You Can’t Market like Apple (or Why Marketing is Hard)
Atlantic Creative on The Importance of Storytelling in Marketing
Kenneth Cheung on Why You Can’t Market like Apple (or Why Marketing is Hard)
Tim Collins on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Bird on Why You Can’t Market like Apple (or Why Marketing is Hard)
Lyra McKee on Why You Can’t Market like Apple (or Why Marketing is Hard)
April Dunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
David Locke on Why You Can’t Market like Apple (or Why Marketing is Hard)
Aerin Guy on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Prashant on Customer Retention: 7 Ideas for Marketers
Andy Donovan on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Why You Can’t Market like Apple (or Why Marketing is Hard)
Jason Dea on Why You Can’t Market like Apple (or Why Marketing is Hard)
aprildunford on Should A Startup Hire a PR Agency?
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aprildunford on Segmentation – Easy Ways to Get Started
Smart Ideas Design on Customer Retention: 7 Ideas for Marketers
Paul Veugen on Customer Retention: 7 Ideas for Marketers
Karen Correia on Customer Retention: 7 Ideas for Marketers
Teague Hopkins on “My Friends” is not a Market Segment
Lyly Lepinay on Customer Retention: 7 Ideas for Marketers
Subraya Mallya on Segmentation – Easy Ways to Get Started
aprildunford on How B2B Product Marketing is Different from B2C
Suresh on How B2B Product Marketing is Different from B2C
Su-Laine Yeo on How B2B Product Marketing is Different from B2C
Jerry Silver on How B2B Product Marketing is Different from B2C
Yusuf Demiroğlu on Customer Retention: 7 Ideas for Marketers
Antonio Moreno on Customer Retention: 7 Ideas for Marketers
Marketing Guy on Customer Retention: 7 Ideas for Marketers
Colleen Doyle on 7 Rules for Perfect Press Releases
park sun joo on The Importance of Storytelling in Marketing
JohnnyRebel on I’ll Take a Bold: The Starbucks Via Launch
Hoover's on Customer Retention: 7 Ideas for Marketers
ClearEdge Marketing on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Andrew Wahl on Customer Retention: 7 Ideas for Marketers
Laura Balcom on “My Friends” is not a Market Segment
gil @ blueclock on “My Friends” is not a Market Segment
Jerome Gentolia on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
Nathan Yerian on Customer Retention: 7 Ideas for Marketers
Peter Lalonde on Customer Retention: 7 Ideas for Marketers
jwatton on Customer Retention: 7 Ideas for Marketers
Joe Chernov on Customer Retention: 7 Ideas for Marketers
Patrick Schuerer on Customer Retention: 7 Ideas for Marketers
Link dump for June 10th | The Queue Incorporated on A Startup Marketing Framework (Version 2)
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
B2B Buzz on Customer Retention: 7 Ideas for Marketers
Leo Borges on Customer Retention: 7 Ideas for Marketers
bminove on Customer Retention: 7 Ideas for Marketers
Amy Lindahl on 6 Pitch Lessons from the MIT Media Lab
Jerome Gentolia on Customer Retention: 7 Ideas for Marketers
David Horne on Customer Retention: 7 Ideas for Marketers
aprildunford on How B2B Product Marketing is Different from B2C
Thijs Albers on Customer Retention: 7 Ideas for Marketers
Ramon on A Startup Marketing Framework (Version 2)
Samantha on How B2B Product Marketing is Different from B2C
Jeff Schoolcraft on A Startup Marketing Framework (Version 2)
Yoshimi Digital on A Startup Marketing Framework (Version 2)
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QGM Now on Customer Retention: 7 Ideas for Marketers
Mike Schinkel on Customer Retention: 7 Ideas for Marketers
Kathy Ferreira on Your Puny Marketing Budget is a Weapon
Jason Yip on Customer Retention: 7 Ideas for Marketers
Tim Ryan on Customer Retention: 7 Ideas for Marketers
Jacel Egan on Customer Retention: 7 Ideas for Marketers
Peter Thomas on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Antonio Matarranz on Customer Retention: 7 Ideas for Marketers
Conversis Marketing on Customer Retention: 7 Ideas for Marketers
DAEDALUS S.A. on Customer Retention: 7 Ideas for Marketers
Gabriela Dias Moura on Customer Retention: 7 Ideas for Marketers
Eric Santos on Customer Retention: 7 Ideas for Marketers
Stephanie Tilton on Customer Retention: 7 Ideas for Marketers
Tim Johnson on “My Friends” is not a Market Segment
Amrita Chandra on Customer Retention: 7 Ideas for Marketers
Sequentia Environics on Customer Retention: 7 Ideas for Marketers
Becca Fieler on Customer Retention: 7 Ideas for Marketers
David Nault on 7 Rules for Perfect Press Releases
Saaya Y. on “My Friends” is not a Market Segment
Geoffrey Anderson on Customer Retention: 7 Ideas for Marketers
HN Firehose on Customer Retention: 7 Ideas for Marketers
Raul Ramirez ✔ on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
April Dunford on Customer Retention: 7 Ideas for Marketers
Sharon Bright on Customer Retention: 7 Ideas for Marketers
aprildunford on “My Friends” is not a Market Segment
Tim Johnson on “My Friends” is not a Market Segment
aprildunford on Customer Retention: 7 Ideas for Marketers
Pramit J Nathan on How B2B Product Marketing is Different from B2C
Doug Johnson on Customer Retention: 7 Ideas for Marketers
aprildunford on Customer Retention: 7 Ideas for Marketers
Jon Jones on Customer Retention: 7 Ideas for Marketers
Jerome Gentolia on “My Friends” is not a Market Segment
Glen Gilmore, Esq. on How B2B Product Marketing is Different from B2C
aprildunford on “My Friends” is not a Market Segment
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
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Jerome Gentolia on Your Startup Tagline is Anti-Social
Carol Kollm on A Startup Marketing Framework (Version 2)
Paul Veugen on “My Friends” is not a Market Segment
barbaragnelson on “My Friends” is not a Market Segment
Olaf Kowalik on “My Friends” is not a Market Segment
NUtech Ventures on Does Your Startup Need a Rockstar Marketer or a B Player?
Marketing Filter on “My Friends” is not a Market Segment
Vuk Trifkovic on “My Friends” is not a Market Segment
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Clue on “My Friends” is not a Market Segment
Ken Rutsky on “My Friends” is not a Market Segment
Verify on “My Friends” is not a Market Segment
Jason Yip on “My Friends” is not a Market Segment
Joshua Duncan on “My Friends” is not a Market Segment
Dorri on Your Puny Marketing Budget is a Weapon
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Olivier Delangre on “My Friends” is not a Market Segment
Xavier Serret on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
Ramon Suarez on “My Friends” is not a Market Segment
Maple Butter Blog on Your Puny Marketing Budget is a Weapon
Centercode on “My Friends” is not a Market Segment
Mark McCarrell on “My Friends” is not a Market Segment
Hacker News on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Olumide Soyombo on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
April Dunford on “My Friends” is not a Market Segment
@clintonk on “My Friends” is not a Market Segment
Subraya Mallya on “My Friends” is not a Market Segment
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Geoffrey Anderson on “My Friends” is not a Market Segment
Geoffrey Anderson on “My Friends” is not a Market Segment
aprildunford on “My Friends” is not a Market Segment
Steve on “My Friends” is not a Market Segment
Edmee Roche on Your Puny Marketing Budget is a Weapon
» 7 Startup Customer Discovery Questions | StartupNorth on 7 Startup Customer Discovery Questions
Jessica Obermayer on Your Puny Marketing Budget is a Weapon
The Beauty Of Small Marketing Budgets | Bailey WorkPlay :: Marketing & Customer Experience on Your Puny Marketing Budget is a Weapon
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Brad LeBlanc on Your Puny Marketing Budget is a Weapon
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TruckerDeluxe on Does Your Startup Need a Rockstar Marketer or a B Player?
Ramon Suarez on Your Puny Marketing Budget is a Weapon
Shanz on Your Startup Tagline is Anti-Social
Michele Ruiz on Your Puny Marketing Budget is a Weapon
Sands Media LLC on Your Puny Marketing Budget is a Weapon
Deb Hagen-Lukens on Your Puny Marketing Budget is a Weapon
» A Startup Marketing Framework (Version 2) | StartupNorth on 6 Steps to Better Content Marketing
» A Startup Marketing Framework (Version 2) | StartupNorth on Value Propositions 101
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» A Startup Marketing Framework (Version 2) | StartupNorth on A Startup Marketing Framework (Version 2)
Steve Johnson on Your Puny Marketing Budget is a Weapon
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Clinton Skakun on Your Puny Marketing Budget is a Weapon
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April Dunford on Your Puny Marketing Budget is a Weapon
Martin Soorjoo on Your Puny Marketing Budget is a Weapon
Jürgen Messing on Your Puny Marketing Budget is a Weapon
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Giles Farrow on Your Puny Marketing Budget is a Weapon
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Penn Hoyt on Your Puny Marketing Budget is a Weapon
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Bill Bliss on Your Puny Marketing Budget is a Weapon
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aprildunford on Your Puny Marketing Budget is a Weapon
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Jennifer Ricci on A Product Marketing Case Study: Rypple
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Josh Duncan on Your Puny Marketing Budget is a Weapon
Justin Style on Authenticity and Your *&%# Language!
aprildunford on Your Startup Tagline is Anti-Social
Tom Rovers on Politics in Startups vs. Big Companies
Clinton Skakun on Your Startup Tagline is Anti-Social
Brian Hession on How B2B Product Marketing is Different from B2C
Peter Ng on Politics in Startups vs. Big Companies
Robin scott on 7 Rules for Perfect Press Releases
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Geoffrey Anderson on Politics in Startups vs. Big Companies
Tilia Parks on Politics in Startups vs. Big Companies
April Dunford on Politics in Startups vs. Big Companies
HN Firehose on Politics in Startups vs. Big Companies
VeriCorder on Politics in Startups vs. Big Companies
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steve on Politics in Startups vs. Big Companies
steve on Politics in Startups vs. Big Companies
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Rachael Villicana on How B2B Product Marketing is Different from B2C
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Nicola Rohrseitz on How B2B Product Marketing is Different from B2C
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Joe Chernov on Does Your Startup Need a Rockstar Marketer or a B Player?
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Bob Scheier on How B2B Product Marketing is Different from B2C
Jan Petroons on Does Your Startup Need a Rockstar Marketer or a B Player?
Peter Field on How B2B Product Marketing is Different from B2C
Jason Jacobsohn on How B2B Product Marketing is Different from B2C
Martin Soorjoo on How B2B Product Marketing is Different from B2C
Paul Veugen on How B2B Product Marketing is Different from B2C
Joost van Asch on 6 Pitch Lessons from the MIT Media Lab
Hank Stroll on How B2B Product Marketing is Different from B2C
Mokabla on How B2B Product Marketing is Different from B2C
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Snapper on 6 Pitch Lessons from the MIT Media Lab
Jonathan Drillings on How B2B Product Marketing is Different from B2C
AIPMM CapítuloMéxico on How B2B Product Marketing is Different from B2C
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Simon on How B2B Product Marketing is Different from B2C
Fundoodata on How B2B Product Marketing is Different from B2C
Stefan on How B2B Product Marketing is Different from B2C
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Mark McClure on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
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aprildunford on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Mark McClure on How B2B Product Marketing is Different from B2C
Steve Valiquette on How B2B Product Marketing is Different from B2C
Antonio Matarranz on How B2B Product Marketing is Different from B2C
Conversis Marketing on How B2B Product Marketing is Different from B2C
Sheri on How B2B Product Marketing is Different from B2C
Mike Schinkel on How B2B Product Marketing is Different from B2C
Steve Johnson on How B2B Product Marketing is Different from B2C
Tim Kocher on How B2B Product Marketing is Different from B2C
Kelley Spiridakis on Does Your Startup Need a Rockstar Marketer or a B Player?
Bertrand Hazard on Does Your Startup Need a Rockstar Marketer or a B Player?
Ruth Julia Gough on How B2B Product Marketing is Different from B2C
Jason Evanish on How B2B Product Marketing is Different from B2C
Janet Aronica on How B2B Product Marketing is Different from B2C
Tim Johnson on How B2B Product Marketing is Different from B2C
Nigel Kay on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
Ingrid Pinheiro on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
Andy Donovan on How B2B Product Marketing is Different from B2C
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Mike Schinkel on How B2B Product Marketing is Different from B2C
Eric Hannon on How B2B Product Marketing is Different from B2C
Peter Hanschke on How B2B Product Marketing is Different from B2C
Joshua Duncan on How B2B Product Marketing is Different from B2C
April Dunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
aprildunford on How B2B Product Marketing is Different from B2C
David Banks on How B2B Product Marketing is Different from B2C
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Mike Civiello on How B2B Product Marketing is Different from B2C
Heather MacIntosh on How B2B Product Marketing is Different from B2C
Bill graham on How B2B Product Marketing is Different from B2C
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Nigel on How B2B Product Marketing is Different from B2C
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Rich Mironov on How B2B Product Marketing is Different from B2C
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aprildunford on Does Your Startup Need a Rockstar Marketer or a B Player?
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Juliano Gimenez . . on Does Your Startup Need a Rockstar Marketer or a B Player?
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Barry Doctor on Does Your Startup Need a Rockstar Marketer or a B Player?
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greyhawk on Does Your Startup Need a Rockstar Marketer or a B Player?
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aprildunford on Pre-Launch Marketing for Stealthy Startups
Jason on Pre-Launch Marketing for Stealthy Startups
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funnelholic on Should Your Messaging Use Your Competitor’s Terminology?
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