Last night I gave a talk for a group of startup folks focused on startup marketing and sales. Like most of the talks I’ve done over the past year, this one tried to break away from focusing purely on tactics (i.e. tips on optimizing things like SEO, social media, lead generation, etc.) and instead focused on what an early-stage company should do to figure out what tactics they might want to choose in the first place. The slideshare below focuses on the 2 things I believe are the foundation. If you get them right, everything downstream works better. If you get them wrong, everything downstream can be designed and executed perfectly and you will still fail.
A big thanks to Kevin Browne and Software Hamilton for inviting me. It was a large and energetic crowd. I also had the pleasure of watching a great round of demos including: Woof, Walkbug, Eventlyze, Who Wants to be a Nurse?, and Book a Meeting (and hey if any of you have links to your sites – let me know).
I also showed up with laryngitis and I wish I could have taken a photo of the looks on people’s faces as I croaked my way through the first few slides. Thanks for hanging in with me until my voice warmed up – you folks are awesome 🙂 Here are the slides:
Thanks for posting. I made a few notes, but missed some of the good stuff!
Thanks Dave – and great chatting with you last night.
Love this deck – I was sooo skeptical when I saw “ONLY 2 things you need to know.” After all, how many overly simplistic blogs start with the premise of the “you only need to know this.” But you nailed it. That IS marketing and sales, boiled down to its essential elements. And not just for startups. Thanks, April!
Yeah, I know, the title is a bit bold but hey, it’s noisy out there 🙂 Glad you liked it.
Another awesome presentation April.
Thanks Bertrand!
This is very top quality article. I see your views as logically and intelligently presented. I concur with a lot of what you have written in this article. Thank you
Dear April
Any suggestions on what a 81 year old – with support of one data entry operator – can do to promote his newly launched web site,
http://www.B2BmessageBlaster.com ?
I am trying to live up to my site-slogan , ” Stop Advertising , Start Marketing ”
hemen
http://www.linkedin.com/pub/hemen-parekh/1b/741/297