Here’s this week’s batch of interesting stuff for startup marketers.
The folks from the startup Pipedrive, a pipeline management tool wrote a great post looking back at how they grew to 1,000 paying customers. The post includes a great discussion about how they learned to say “no” to customers that wanted one-off features, how they ramped up their growth by spending more time with key influencers and removed as much friction as they could in the their sign-up process. This is a great lessons learned post.
An older article on Demand Gen Report, “Why Demand Generation Shouldn’t be Focused on Marketing Qualified Leads” inspired this post this week from B2B Digital Marketing called “Looking beyond Sales and Marketing Alignment“. The original article looks at the problem of Marketing’s continued struggle to provide good leads to sales and proposes that the solution to the problem is better orchestration and coordination between Marketing and Sales. We are focusing too much on MQL’s (Marketing Qualified Leads) when in a perfect process all leads should be marketing influenced as well as sales influenced. In the second article, the author takes this line of thinking one step further to make the argument that sales and marketing should just be “aligned” but actually “integrated”. These are two great articles to read if you are struggling with lead generation process issues related to a salesforce.
Over at SingleGrain there was a really interesting post on using competitive research to analyze a new market. This post describes the process the writer used to launch a new online business website from a very SEO-centric perspective. He describes the tools and methods he used to determine traffic potential, assessed demographics, analyzed key words and how he researched competitor’s tactics. A great read and useful even if you aren’t launching something from scratch.
Lastly, Michele Linn over at Savvy B2B Marketing had a good post on how to be a better listener in content marketing. The post describes how she monitors and discovers content from a variety of different sources using a variety of devices in a very streamlined manner. If you feel like you are spending too much time on Twitter, your inbox is overflowing and your RSS reader is a mess, this is the post for you.
welcome back. it’s great that you are making regular posts on the blog again. but i hope this doesn’t mean that you suddenly find yourself with unwanted free time on your hands! i will check out these posts on sat morning
LOL – nope, I’m pretty busy at the moment but I’m doing much less international travel which makes it a lot easier to get the time to write. Also, I’ve missed this blog quite a bit 🙂
April
I’m glad to see you posting again …
Hey thanks! I even have a new blog design coming in a few weeks with a better layout and improved comments. Stay tuned 🙂
Thanks for the shout out, April. Looks like some other great posts to check out as well.
Have a great weekend!
Thanks and you too!
April
Weekend Startup Marketing Reading http://t.co/Hd8tjIXI
Weekend Startup Marketing Reading http://t.co/yHvmFsuQ #productmarketing
Weekend Startup Marketing Reading http://t.co/Hd8tjIXI
RT @aprildunford: Weekend Startup Marketing Reading http://t.co/CEMD1l9A
Weekend Startup Marketing Reading – Tips for getting your first 1000 customers, a conversation about marketing and … http://t.co/5bXxhRoF
Some good posts to check out from @aprildunford: Weekend Startup Marketing Reading http://t.co/aKSWUoxt
Weekend startup marketing reading list. http://t.co/1xt0FLMO
RT @aprildunford: Weekend startup marketing reading list. http://t.co/JO6FJA8I
Weekend startup marketing reading list. http://t.co/1xt0FLMO
Weekend startup marketing reading list. http://t.co/1xt0FLMO
Weekend Startup Marketing Reading | Rocket Watcher: Product Marketing for Startups http://t.co/I4MiGVX2 via @newspin
Weekend Startup Marketing Reading http://t.co/cEJ6Uxc2