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Different, Better – We’re Writing a Guide to Practical Positioning

Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.

Read More »
B2B Startup Buyer's Guide

Your B2B Startup Needs a Buyer’s Guide

One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation.
This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the needs of a prospect that has been tasked with making a purchase decision. It’s a piece of marketing content aimed directly at the hottest prospects in your pipeline.

Read More »

Marketing Strategy Hacks Presentation

If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.

Read More »

Startup Marketing in New Vs. Established Markets

For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.

Read More »

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Previous
Next

Different, Better – We’re Writing a Guide to Practical Positioning

Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.

Read More »
B2B Startup Buyer's Guide

Your B2B Startup Needs a Buyer’s Guide

One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation.
This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the needs of a prospect that has been tasked with making a purchase decision. It’s a piece of marketing content aimed directly at the hottest prospects in your pipeline.

Read More »

Marketing Strategy Hacks Presentation

If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.

Read More »

Startup Marketing in New Vs. Established Markets

For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.

Read More »
Previous
Next

Different, Better – We’re Writing a Guide to Practical Positioning

Anyone that knows me knows that Positioning is one of my favourite marketing topics. For startups in particular, figuring out how to define a unique piece of the market that you can claim and dominate is really important. Today I’m announcing that Alistair Croll and I are working on a book – Different, Better – A Practical Guide to Superb Positioning in Noisy Markets.

Read More »
B2B Startup Buyer's Guide

Your B2B Startup Needs a Buyer’s Guide

One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a purchase to their boss. A poor choice can cost the company big dollars and (often more importantly) damage the buyer’s reputation.
This is precisely why a Buyer’s Guide is such a powerful piece of marketing content. It is designed specifically to meed the needs of a prospect that has been tasked with making a purchase decision. It’s a piece of marketing content aimed directly at the hottest prospects in your pipeline.

Read More »

Marketing Strategy Hacks Presentation

If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.

Read More »

Startup Marketing in New Vs. Established Markets

For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.

Read More »