When Describing Your Startup as “Uber for X” is a Big Mistake
March 24, 2015
4 Comments
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Positioning for Advantage
March 18, 2015
No Comments
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
A Startup Positioning Template
March 11, 2015
No Comments
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
A Startup Marketing Framework (version 3)
February 22, 2015
2 Comments
Years ago when I was consulting for startups, I created something
Laying a Foundation for Startup Growth
September 23, 2014
6 Comments
I spoke at an awesome startup event this week called Startup
Marketing Planning for Startups
July 30, 2014
11 Comments
I gave a talk a few weeks ago at OneEleven in
The Strengths of Startups versus Big Companies
July 21, 2014
3 Comments
I gave a talk recently on startup sales and marketing where
Be Awesome at Startup Marketing and Sales: The Only 2 Things You Need to Know
November 26, 2013
8 Comments
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
7 Steps to Better Startup Value Propositions
August 14, 2013
4 Comments
Marketing messages and value propositions are notoriously difficult to create for
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When Describing Your Startup as “Uber for X” is a Big Mistake
March 24, 2015
4 Comments
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Positioning for Advantage
March 18, 2015
No Comments
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
A Startup Positioning Template
March 11, 2015
No Comments
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
A Startup Marketing Framework (version 3)
February 22, 2015
2 Comments
Years ago when I was consulting for startups, I created something
Laying a Foundation for Startup Growth
September 23, 2014
6 Comments
I spoke at an awesome startup event this week called Startup
Marketing Planning for Startups
July 30, 2014
11 Comments
I gave a talk a few weeks ago at OneEleven in
The Strengths of Startups versus Big Companies
July 21, 2014
3 Comments
I gave a talk recently on startup sales and marketing where
Be Awesome at Startup Marketing and Sales: The Only 2 Things You Need to Know
November 26, 2013
8 Comments
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
7 Steps to Better Startup Value Propositions
August 14, 2013
4 Comments
Marketing messages and value propositions are notoriously difficult to create for
When Describing Your Startup as “Uber for X” is a Big Mistake
March 24, 2015
4 Comments
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Positioning for Advantage
March 18, 2015
No Comments
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
A Startup Positioning Template
March 11, 2015
No Comments
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
A Startup Marketing Framework (version 3)
February 22, 2015
2 Comments
Years ago when I was consulting for startups, I created something
Laying a Foundation for Startup Growth
September 23, 2014
6 Comments
I spoke at an awesome startup event this week called Startup
Marketing Planning for Startups
July 30, 2014
11 Comments
I gave a talk a few weeks ago at OneEleven in
The Strengths of Startups versus Big Companies
July 21, 2014
3 Comments
I gave a talk recently on startup sales and marketing where
Be Awesome at Startup Marketing and Sales: The Only 2 Things You Need to Know
November 26, 2013
8 Comments
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
7 Steps to Better Startup Value Propositions
August 14, 2013
4 Comments
Marketing messages and value propositions are notoriously difficult to create for