
When Describing Your Startup as “Uber for X” is a Big Mistake
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
Years ago when I was consulting for startups, I created something
I spoke at an awesome startup event this week called Startup
I gave a talk a few weeks ago at OneEleven in
I gave a talk recently on startup sales and marketing where
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
Marketing messages and value propositions are notoriously difficult to create for
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While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
Years ago when I was consulting for startups, I created something
I spoke at an awesome startup event this week called Startup
I gave a talk a few weeks ago at OneEleven in
I gave a talk recently on startup sales and marketing where
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
Marketing messages and value propositions are notoriously difficult to create for
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
Years ago when I was consulting for startups, I created something
I spoke at an awesome startup event this week called Startup
I gave a talk a few weeks ago at OneEleven in
I gave a talk recently on startup sales and marketing where
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
Marketing messages and value propositions are notoriously difficult to create for