The COVID-19 pandemic has impacted the world’s economy profoundly. The companies and workers alike are going through many different economic and personal problems. Businesses...
The COVID-19 pandemic has impacted the world’s economy profoundly. The companies and workers alike are going through many different economic and personal problems. Businesses...
The availability of the internet has changed our lifestyle drastically. We, youngsters, can’t even think a single minute without social media. Whatever we do,...
Obviously Awesome: a product positioning exercise
Scroll down for a template — but I recommend you read the post before you try to use it.
I’ve been a...
Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.
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