product positioning context

How to transform your product by giving it context

Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.

Read More »
Sales evolution

B2B SaaS: Evolving from founder selling to a sales team

For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.

Read More »
product framing

What The Heck Is Your Product Really?

Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.

Read More »

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product positioning context

How to transform your product by giving it context

Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.

Read More »
Sales evolution

B2B SaaS: Evolving from founder selling to a sales team

For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.

Read More »
product framing

What The Heck Is Your Product Really?

Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.

Read More »
product positioning context

How to transform your product by giving it context

Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.

Read More »
Sales evolution

B2B SaaS: Evolving from founder selling to a sales team

For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.

Read More »
product framing

What The Heck Is Your Product Really?

Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.

Read More »