Startup Marketing 101
I gave a talk on Startup Marketing for Communitech’s Entrepreneur Week. Here’s a copy of the slides.
Product Marketing
Come See Me at ProductCamp Amsterdam or Entrepreneur Week in Waterloo
I’m going to be keynoting at ProductCamp Amsterdam as well as giving a talk at Communitech’s Entrepreneur Week in Waterloo!
Should Your Startup Take on the Big Guns?
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
Marketing Metrics 101 for B2B Startups
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
Competitive Intelligence Startup Style
Startups often spend way too much time worrying about the minute details of features and functions that their competitors deliver. In my opinion the only way that startups should look at their competition is through the eyes of their customers and feature/function checklists don’t matter.
Avoiding the Number 1 Startup Marketing Mistake
Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.
Startups: 10 Reasons Customers Won’t Switch to Your Product
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
Value not Features – 2 Stories from the Trenches
Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.
How to Establish a Solid Marketing Foundation
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.
Startup Messaging
I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?