I’m back from my vacation and now that I’ve read the Chris Anderson book I can say that I thought there were some interesting examples in there but it just didn’t really come together for me as a book. There are a lot of things about “free”-based revenue models that I’d like to see discussed …
Marketing folks understand the importance of expectation setting. Marketing text books are filled with cautionary tales of companies that promised more than they could deliver and were punished by customers for it. “Under-promise and over-deliver” is a worn out phrase around my office. Let’s take the matter of pricing for example. If your customer expects …
When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t. Read More »