product launch

Startup Launches RIP

Robert Scoble had a post a couple of weeks ago where he critiques the DEMO conference. I agree with a lot of what he has to say in this post but I fundamentally disagree with the idea of a “launch” being a single point in time event, particularly one where the “launch day” signifies the day the product is first released into market.

Google Chrome OS: Dissecting A Great Marketing Announcement

Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good …

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