The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% . However, many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Here are some ideas to help you kick-start your customer retention marketing.
Ah Valentine’s day. There’s nothing like a made-up holiday to remind us that we should be nice to people at least once a year. When was the last time you showed your customers a little love? And I’m not talking heart-shaped box of Godiva love here either, I mean when was the last time you lavished carat-sized love on the people that pay your salary?
Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.