Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
Startups sometimes worry they should spend more time thinking about building a brand. I believe that if you focus on building products that people love and providing services that keeps them happy, the brand will take care of itself.
Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?
Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.
I haven’t had a serious rant on this blog yet so today is the day! Corporate marketers at big companies, you can just ignore this post, it’s not for you. I’m talking to you product marketers at little companies or you folks that own marketing budget for new products at bigger companies. You know who …
Seth Godin wrote a post a couple of days back called “Your Brand is Not Your Logo”, where he called the recent re-branding efforts of a couple of big consumer brands “Cluelessness on the half shell”. I couldn’t agree with that more. I wrote a post a while back on product naming and this one …