Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
analysts
Working with Analysts is a Pain (but you Should do it Anyway)
Ever wanted to make a startup founder curse? Try saying these 2 magic words – Gartner Group. In big companies the reaction is usually about the same (with more politically correct vocabulary). Why? I believe it’s a case of each side having their own (very different) priorities and each not understanding the other’s point of …
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