A/B Testing: Knowing What Works Doesn’t Tell you Why
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
advertising
Startup Marketing Vs. Art
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
The Google Superbowl Ad: Why Now?
Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?
Can B2B Products be “Social Objects”?
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
Keep Your Filthy Brands off of Me
I haven’t had a serious rant on this blog yet so today is the day! Corporate marketers at big companies, you can just ignore this post, it’s not for you. I’m talking to you product marketers at little companies or you folks that own marketing budget for new products at bigger companies. You know who …