Your product is getting great traction with your friends. Now what?
There are two types of B2B companies: those that only worry about their sales funnel and those that only worry about their marketing funnel. Ideally these need to be tracked as one integrated pipeline.
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% . However, many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Here are some ideas to help you kick-start your customer retention marketing.
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.
I hate trade shows as a marketing tactic. Add up the cost of booth space, shipping, and travel, and the number of good leads you need to get to show any kind of ROI is too large to justify doing most shows. And don’t even get me started on how hard it is to be heard above the noise of dozens of other companies battling for the scarce hung-over attention of attendees that are only walking the show floor because they heard there might be free food or booze around somewhere. Here are 5 reasons to shop exhibiting at trade shows.