Startup Storytelling and Media Coverage
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
storytelling
Infographics: 5 Tips for Product Marketers
Infographics have been popular with journalists for years but increasingly marketers are using them to communicate complex ideas or data in an engaging manner that also doesn’t take up a lot of space. Here are some things marketers should think about when creating Infographics
The Importance of Storytelling in Marketing
This week I was reminded of a proverb an IBM marketing exec, Sandy Carter used to have in her email signature: Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. The most common problem I see in …