A Skeptic’s Guide to Social Media Press Releases
Up until the past year, I’ve been pretty old school about press releases. I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release. After a while I became that person who reviewed the release and wrote …
A Skeptic’s Guide to Social Media Press Releases Read More »