A Skeptic’s Guide to Social Media Press Releases

30 Comments / Content Marketing, Messaging / By

Up until the past year, I’ve been pretty old school about press releases.  I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release.  After a while I became that person who reviewed the release and wrote …

A Skeptic’s Guide to Social Media Press Releases Read More »