Product/Market fit and Market/Product fit

Gaining early market traction as a lot to do with getting the right products for your market but it’s also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and possibly the look and feel of your early product will be influenced by what you define those early segments to be.

Segmentation Redux – Have one but Don’t be a Moron

I got a thoughtful comment on my post called “3 signs your market segmentation might suck” from Rob saying: I worked in a company that had some good software and some smart folks that solved hard problems. They were small, about $5M in revenue and they were in Financial Services, Health Care, Government, Automotive, Transportation, …

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