product/market fit

Startup Marketing 101

I was really excited to be invited to speak about startup marketing at DemoCamp Toronto. My topic was Startup Marketing 101. I covered the three phases of marketing for a startup within the context of a lean startup doing customer development. This post is a summary of my talk and the slides.

Product/Market fit and Market/Product fit

Gaining early market traction as a lot to do with getting the right products for your market but it’s also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and possibly the look and feel of your early product will be influenced by what you define those early segments to be.