When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t.
Marketing folks understand the importance of expectation setting. Marketing text books are filled with cautionary tales of companies that promised more than they could deliver and were punished by customers for it. “Under-promise and over-deliver” is a worn out phrase around my office. Let’s take the matter of pricing for example. If your customer expects …
When “Free” Doesn’t Work: Anderson made me mad. Godin didn’t. Read More »