Startup Storytelling and Media Coverage
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
PR
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Should A Startup Hire a PR Agency?
Should a startup hire a PR Agency? A lot of people think they shouldn’t and I used to be one of them. I’ve since learned a bit about when you should hire an agency, how to get the most out of the relationship.
Press/Media Pages 101
Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.
Attaching your Startup Brand to a Movement
Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”
7 Rules for Perfect Press Releases
Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.
Press Releases, Launches and Seth Godin
I have a love/hate relationship with Seth’s blog. I love the way that he distills down complicated concepts into bite-sized chunks of wisdom that very often get me thinking. I hate how utterly theoretical and non-practical this wisdom is and therefore fear that no matter how great his ideas are, nobody could ever figure out …
8 Steps for doing Social Media Press Releases – A Marketing Sherpa Case Study
I did an interview with Marketing Sherpa on my experience using Social Media Press Releases. They published a case study and in it they talk about 8 steps for putting together a social media release (paraphrased by me): Find out what writers want to write about – the more timely and relevant your release is, …
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A Skeptic’s Guide to Social Media Press Releases
Up until the past year, I’ve been pretty old school about press releases. I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release. After a while I became that person who reviewed the release and wrote …
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