Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
You’re pitching your startup to a lot of people including investors, business partners, customers, prospects, media and analysts. It might be tempting to build one pitch and re-use it. Don’t do it! Recycling is good for the environment but it’s very dangerous for your startup.