What The Heck Is Your Product Really?
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
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How to Build a More Targeted Startup Pitch
You’re pitching your startup to a lot of people including investors, business partners, customers, prospects, media and analysts. It might be tempting to build one pitch and re-use it. Don’t do it! Recycling is good for the environment but it’s very dangerous for your startup.