Are You Ignoring Half of Your Sales Funnel?
There are two types of B2B companies: those that only worry about their sales funnel and those that only worry about their marketing funnel. Ideally these need to be tracked as one integrated pipeline.
metrics
Marketing Metrics 101 for B2B Startups
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.