7 Startup Customer Discovery Questions
Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.
leanstartup
Startup Marketing 101
I was really excited to be invited to speak about startup marketing at DemoCamp Toronto. My topic was Startup Marketing 101. I covered the three phases of marketing for a startup within the context of a lean startup doing customer development. This post is a summary of my talk and the slides.
Leaner, Meaner Innovation
Lean startups and hands-on angel investors are changing the startup landscape in Toronto. An article (plus video) I did for CityNews and The Mark News.