Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.
I was really excited to be invited to speak about startup marketing at DemoCamp Toronto. My topic was Startup Marketing 101. I covered the three phases of marketing for a startup within the context of a lean startup doing customer development. This post is a summary of my talk and the slides.
Lean startups and hands-on angel investors are changing the startup landscape in Toronto. An article (plus video) I did for CityNews and The Mark News.