A Startup Marketing Framework (Version 2)
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
framework
How Do CMOs Define Product Marketing?
I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.