Startup Marketing: Does the Competition Matter?
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
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Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
Startup Launch Marketing
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
Customer Retention: 7 Ideas for Marketers
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.