Extreme Customer Insights: A Startup Marketing Secret Weapon
We all know understanding our buyers is important. Here are some tips on getting better customer insight.
customer development
Should Only Startups with Products Get Funded?
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
Discovering What Customers Really Want
For startups, separating what is really important for your product vs. the stuff that is just nice to have is critical. In this post Tim Johnson talks about his favorite question to ask customers: “So What?”
Avoiding the Number 1 Startup Marketing Mistake
Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.
7 Startup Customer Discovery Questions
Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.