Startup Marketing: Does the Competition Matter?
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
competition
Startup Messaging: Should You Differentiate Against Your Competitors?
Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
Should Your Startup Take on the Big Guns?
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
Startups: 10 Reasons Customers Won’t Switch to Your Product
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
When Having No Competition is a Problem
I quite often talk to companies that tell me that they have no competition. In my mind this statement doesn’t make a darn bit of sense. After a longer conversation we usually end up talking about the competition in a more realistic way. My conclusion is that having “no competition” is either a very good thing or a very bad …