Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
I quite often talk to companies that tell me that they have no competition. In my mind this statement doesn’t make a darn bit of sense. After a longer conversation we usually end up talking about the competition in a more realistic way. My conclusion is that having “no competition” is either a very good thing or a very bad …