For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.