Marketing Metrics 101 for B2B Startups
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
b2b marketing
Vertical Marketing 101
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
Can B2B Products be “Social Objects”?
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.